Hack LinkedIn's guest appearances

Hack LinkedIn

Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

Small Business PR

Passion & Profits Without Burnout

Christopher Lochhead

Brian Scudamore

Perry Marshall

Damion Lupo

Antoine Martel

Lauren Zander

Gino Wickman

Bedros Keuilian

JJ Virgin

Tori Dunlap

John Berardi

Benjamin Hardy

Cameron Brown

Travis Chambers

Jonathan Levi

OwlTail

Mindi Rosser

If you haven't utilized LinkedIn to expand your network, you're missing out on many opportunities. LinkedIn has changed a lot over the past few years. It's no longer just a place to put your online resume. In this episode, Jacob Moore and his guest, Mindi Rosser, will discuss how you can hack LinkedIn to expand your network and find influencers. 3 key takeaways from this episode:How to find collaborators on LinkedIn without coming across as creepyMost important LinkedIn profile tips and tricks to get the attention of collaboratorsSending connection invitations that get collaborators to say, “heck, yeah!"Mindi helps B2B business owners, thought leaders, and subject matter experts to start having great conversations with their audience, prospects, and peers based on trust, authenticity, and consistency on LinkedIn. She's worked within the agency world, with startups, and then decided to branch out to work directly with business leaders on their social presence, building thought leadership and working with them to fill their pipelines with ideal clients using LinkedIn. As an entrepreneur, she values freedom and coloring outside the lines. She loves building systems that work on LinkedIn and testing them to generate results for her corporate and entrepreneurial clients.“Your LinkedIn profile is the place people are going to land when they look you up online. So you want to make sure that it is, first of all, up to date.” - Mindi RosserIn This Episode:[05:27] - Why is LinkedIn a great way to connect with people?[08:04] - LinkedIn has changed a lot in the last few years. Here are the top things you have to know about LinkedIn today[11:51] - How LinkedIn content creation helps you find people and get to know them (and what it really means to be an influencer)[14:13] - Why is consistency in content creation important? Do you need to put out content every day? [18:01] - How else can we connect with influencers and expand our network?[19:04] - Do you need a premium account to get the most out of LinkedIn?[21:07] - How to make genuine connections without coming across as creepy[22:20] - Top tips and tricks to creating a LinkedIn profile that gets the attention of collaborators (don't skip the 4 things that need to be in your headline)[26:01] - Mindi's unique way of doing an intro that caught Jacob's attention[34:38] - How to send invitations that will be read and well received[41:37] - A final piece of advice from Mindi (if there's only one thing you can do with your LinkedIn profile today, this should be it)Resources:Mindi's Guide to Transform Your LinkedIn ProfileConnect with Mindi Rosser:WebsiteLinkedInInstagramFacebookConnect with Jacob Moore:WebsiteInstagram - Passion &amp; ProfitsInstagram - Jacob MooreLinkedInFacebookTwitterTikTok Learn More: 5 Bridges to Wellness and NoStigmasThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you haven't utilized LinkedIn to expand your network, you're missing out on many opportunities. LinkedIn has changed a lot over the past few years. It's no longer just a place to put your online resume. In this episode, Jacob Moore and his guest, Mindi Rosser, will discuss how you can hack LinkedIn to expand your network and find influencers. 3 key takeaways from this episode:<ol><li>How to find collaborators on LinkedIn without coming across as creepy</li><li>Most important LinkedIn profile tips and tricks to get the attention of collaborators</li><li>Sending connection invitations that get collaborators to say, “heck, yeah!"</li></ol>Mindi helps B2B business owners, thought leaders, and subject matter experts to start having great conversations with their audience, prospects, and peers based on trust, authenticity, and consistency on LinkedIn. She's worked within the agency world, with startups, and then decided to branch out to work directly with business leaders on their social presence, building thought leadership and working with them to fill their pipelines with ideal clients using LinkedIn. As an entrepreneur, she values freedom and coloring outside the lines. She loves building systems that work on LinkedIn and testing them to generate results for her corporate and entrepreneurial clients.“Your LinkedIn profile is the place people are going to land when they look you up online. So you want to make sure that it is, first of all, up to date.” - Mindi RosserIn This Episode:[05:27] - Why is LinkedIn a great way to connect with people?[08:04] - LinkedIn has changed a lot in the last few years. Here are the top things you have to know about LinkedIn today[11:51] - How LinkedIn content creation helps you find people and get to know them (and what it really means to be an influencer)[14:13] - Why is consistency in content creation important? Do you need to put out content every day? [18:01] - How else can we connect with influencers and expand our network?[19:04] - Do you need a premium account to get the most out of LinkedIn?[21:07] - How to make genuine connections without coming across as creepy[22:20] - Top tips and tricks to creating a LinkedIn profile that gets the attention of collaborators (don't skip the 4 things that need to be in your headline)[26:01] - Mindi's unique way of doing an intro that caught Jacob's attention[34:38] - How to send invitations that will be read and well received[41:37] - A final piece of advice from Mindi (if there's only one thing you can do with your LinkedIn profile today, this should be it)Resources:<a href="https://learn.mindirosser.com/linkedin-profile-reboot-mini-training" rel="noopener noreferrer nofollow" target="_blank">Mindi's Guide to Transform Your LinkedIn Profile</a>Connect with Mindi Rosser:<ul><li><a href="https://www.mindirosser.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a></li><li><a href="https://www.linkedin.com/in/mindirosser/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li><a href="https://www.instagram.com/mindirrosser/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a></li><li><a href="https://web.facebook.com/mindirossermarketing/" rel="noopener noreferrer nofollow" target="_blank">Facebook</a></li></ul>Connect with Jacob Moore:<ul><li><a href="https://www.jacobmoore.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a></li><li><a href="https://www.instagram.com/passionandprofits" rel="noopener noreferrer nofollow" target="_blank">Instagram - Passion &amp; Profits</a></li><li><a href="https://www.instagram.com/jacobmoore" rel="noopener noreferrer nofollow" target="_blank">Instagram - Jacob Moore</a></li><li><a href="https://www.linkedin.com/in/jacob-moore/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li><a href="https://www.facebook.com/nostigmas" rel="noopener noreferrer nofollow" target="_blank">Facebook</a></li><li><a href="https://twitter.com/jacobdmoore" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li><li><a href="https://www.tiktok.com/@moorejacob" rel="noopener noreferrer nofollow" target="_blank">TikTok </a></li></ul>Learn More: <a href="http://the5bridges.com/" rel="noopener noreferrer nofollow" target="_blank">5 Bridges to Wellness</a> and <a href="http://nostigmas.org/" rel="noopener noreferrer nofollow" target="_blank">NoStigmas</a>This podcast uses the following third-party services for analysis: Chartable - <a href="https://chartable.com/privacy" rel="nofollow" target="_blank">https://chartable.com/privacy</a>

Hack LinkedIn to Expand Your Network and Find Influencers with Mindi Rosser

Show notes available at https://www.gloriachoupr.com/40As a business founder, you need to leverage social media, particularly LinkedIn, to your advantage because that’s where you’ll be able to connect with media members.But creating a LinkedIn profile and waiting for it to be discovered by journalists and media outlets is not enough—you have to optimize your profile!Everything matters, from the top banner to the last statement at the bottom of your LinkedIn profile. You have to be purposeful with what you put in there.Optimizing your profile captures the attention of the members of the media and your audience. Believe me, it has worked for hundreds of my students who took the time to build their brand in the digital space.This is why in this extraordinary episode of this podcast, I decided to go out of our conventional setup, so I can demonstrate how you can optimize your LinkedIn profile. I directly took this training out of the many exclusive training in PR Starter Pack for you to consume and to give you an over-the-shoulder view of what I exactly do with my LinkedIn profile and messages so that people can’t resist my offer!“Social media is such a powerful tool not only for us to connect with our audience, but also to connect with powerful members of the media, people like journalists and writers, and reporters and podcasters, who have the ability to share your story to millions of people.”-Gloria ChouBefore our PR Starter Pack VIP call with our journalist guest tomorrow, 28th of June, take this time to see in this training what I do to help hundreds of business founders propel their brands as what we do inside the PR Starter Pack. There’s no doubt that your LinkedIn profile may just be the best place to start.You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people! Topics We Discuss in this Episode:Why you should optimize your LinkedIn profileThe primary and prized elements of the LinkedIn profileMaking an effective and captivating bio-headlineHacks and tips to optimize your LinkedIn postsHow to make LinkedIn and people like your postsWhy you need your connections and friends on LinkedIn If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at www.prstarterpack.com. Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou’s PR Starter Pack: PR Starter PackGloria Chou’s LinkedIn Profile: Gloria ChouCorene Summers’ Linkedin Profile: Corene Summers Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

<a href="https://www.gloriachoupr.com/40" rel="nofollow" target="_blank">Show notes available at https://www.gloriachoupr.com/40</a> As a business founder, you need to leverage social media, particularly LinkedIn, to your advantage because that’s where you’ll be able to connect with media members.But creating a LinkedIn profile and waiting for it to be discovered by journalists and media outlets is not enough—you have to optimize your profile!Everything matters, from the top banner to the last statement at the bottom of your LinkedIn profile. You have to be purposeful with what you put in there.Optimizing your profile captures the attention of the members of the media and your audience. Believe me, it has worked for hundreds of my students who took the time to build their brand in the digital space.This is why in this extraordinary episode of this podcast, I decided to go out of our conventional setup, so I can demonstrate how you can optimize your LinkedIn profile. I directly took this training out of the many exclusive training in PR Starter Pack for you to consume and to give you an over-the-shoulder view of what I exactly do with my LinkedIn profile and messages so that people can’t resist my offer!“Social media is such a powerful tool not only for us to connect with our audience, but also to connect with powerful members of the media, people like journalists and writers, and reporters and podcasters, who have the ability to share your story to millions of people.” -Gloria ChouBefore our PR Starter Pack VIP call with our journalist guest tomorrow, 28th of June, take this time to see in this training what I do to help hundreds of business founders propel their brands as what we do inside the PR Starter Pack. There’s no doubt that your LinkedIn profile may just be the best place to start.You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people! Topics We Discuss in this Episode:<ul><li>Why you should optimize your LinkedIn profile</li><li>The primary and prized elements of the LinkedIn profile</li><li>Making an effective and captivating bio-headline</li><li>Hacks and tips to optimize your LinkedIn posts</li><li>How to make LinkedIn and people like your posts</li><li>Why you need your connections and friends on LinkedIn </li></ul>If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at <a href="http://www.prstarterpack.com" rel="nofollow" target="_blank">www.prstarterpack.com</a>. Resources Mentioned: Gloria Chou's Masterclass: <a href="http://www.gloriachou.com/masterclass" rel="nofollow" target="_blank">PR Masterclass</a> Gloria Chou’s PR Starter Pack: <a href="https://learn.gloriachoupr.com/webinar-special?r_done=1" rel="nofollow" target="_blank">PR Starter Pack</a> Gloria Chou’s LinkedIn Profile: <a href="https://www.linkedin.com/in/gloriaychou/" rel="nofollow" target="_blank">Gloria Chou</a> Corene Summers’ Linkedin Profile: <a href="https://www.linkedin.com/in/corenesummers/" rel="nofollow" target="_blank">Corene Summers</a> Additional Resources: Watch the PR masterclass: <a href="http://gloriachoupr.com/masterclass" rel="nofollow" target="_blank">http://gloriachoupr.com/masterclass</a> Get the PR Starter Pack: <a href="http://www.prstarterpack.com/" rel="nofollow" target="_blank">http://www.prstarterpack.com</a> Let’s connect on Instagram: <a href="http://www.instagram.com/gloriachoupr" rel="nofollow" target="_blank">www.instagram.com/gloriachoupr</a>

How to Hack LinkedIn and Get Your DM Opened by Journalists and Strangers (PR Starter Pack bonus)

Frank Ieraci

This week’s Misfit Entrepreneur is Frank Ieraci. Frank started out owning a successful marketing business, but after a few years, realized that there was a great niche in helping clients grow their business through maximizing the power of LinkedIn. He did very well and grew an even larger business, but after some time, realized, that even though the results he was delivering for clients were excellent, the business couldn’t scale unless he found a way to automate his manual processes. He figured it out and created one of the top LinkedIn marketing software solutions out there today, ClickedIn. ClickedIn is used by everyone from small one person businesses to large enterprise organizations, even groups like entrepreneur magazine. With Frank’s background and experience, it was only fitting that I ask him on the show to discuss what he’s learned on his entrepreneur journey and his secrets on how use LinkedIn to help maximize the growth of your business. www.ClickedIn.io Through year end 2019, ClickedIn is offering a 14-day free trial of their software for $1. You can sign up right from the website. Frank has been in marketing for over a decade. He started out in the SEO, AdWords, and social media space, but quickly saw how saturated the market had become. About 7 years ago, he sold off that side of his company and decided to focus solely on helping people grow their business through LinkedIn. During that time, he built a personal network with over 7.2 million connections. Frank started out as a consultant helping clients get leads through a unique, but manual process. He guaranteed the service and had a lot of success. A few years ago, he had his “light bulb” go off and had an idea to build a software that mirrored what he did manually to help even more people around their world grow their business and that’s when ClickedIn was born. Why LinkedIn?  It was an untapped market LinkedIn is a B2B platform so you can target much better You can get a better 1 on 1 interaction on LinkedIn which makes the conversation much easier. It allows you to get that direct relationship.  Did anything surprise you about LinkedIn as you started to work with it and build ClickedIn?  The quality of the conversations you are able to have – they are so much better than other platforms. You can do it without ad spend. You can book and get meetings with potential prospects much easier.  At the 9 min mark, Frank talks about ClickedIn and some of the nuances of LinkedIn and how it works…  ClickedIn allows you to target your exact best match or prospect. It then communicates with a new connection for you based on messaging you create, but is smart and has an AI component that recognizes positive and negative responses. LinkedIn has specific rules for all users. LinkedIn wants to see a healthy ratio of connections sent out to acceptance. LinkedIn caps a user at 110 connections per day. LinkedIn also monitors page views to make sure you are not spamming inside the platform. LinkedIn allows you to export only a certain amount of your connections and to get all the data, you need to have a paid account.  A lot of social media marketing and automation services have been shut down, how have you avoided that with ClickedIn?  The companies getting shut down are Chrome extensions and the social media platforms can see you are using them just from the URL in the chrome extension when you login. ClickedIn is a fully web-based platform, no extensions. When it connects, it looks the same as you do sitting at your desk. The software also follows all of the LinkedIn rules and terms and conditions.  How can someone maximize the reach of their LinkedIn profile?  Think of LinkedIn as your digital resume. Have a professional photo. LinkedIn is not Facebook or Instagram, people are looking for business opportunities, so you need to look professional and like the executive that you are. A professional photo and banner have proven to help increase conversion rates. In your title section, put at least 3 key words of what you or your business is about. These help you rankings in search on LinkedIn.  At the 17 min mark, Frank talks about how he uses ClickedIn almost exclusively to grow his business and the best practices he’s learned about messaging and connecting with people in LinkedIn…  First, know your audience. Know exactly who it is that you want to target. Social media is not about the number of connections you have – it’s about the quality of connections you have. Make quality your focus and then be very genuine in your messaging. Be yourself and who you truly are. When messaging, don’t go in for the sale on your first message. You do need to understand that people will want to know, “Who are you and what can you do for me,” but start out by engaging and giving before you ask for anything. Try to make things more conversational and temper your aggressiveness.  What are some of the most important things you’ve learned in building a software business?  One word “PATIENCE!” You must have patience in building software because you are constantly improving things and adding new capabilities – and you have to deal with things not always working. You are constantly in a mode of testing, fixing, releasing, etc.  Besides patience, what you have you learned about yourself through your journey?  You must learn to develop a ‘never quit attitude.” To get comfortable with the unknown Thrive in the face of challenge. It is so gratifying and rewarding to see what you’ve created help people.  At some point, you reached a breaking point, a time when you were on the brink of quitting. How did you overcome it?  A lot of curse words It comes back to the whole reason why you started. The why. Nothing great ever comes easy and the bigger the obstacles you can overcome, the bigger your business can be. There are always a hundred reasons why you can give up and many times only one to keep you going. Always be looking for the one to remind yourself why you started your business and keep you moving forward.  Your best one piece of advice for a new entrepreneur starting out?  Stay aggressive Stay focused A lot more are rooting for you to fail than succeed – tune it out. Refuse to quit – don’t give yourself another option.  Any trends across marketing or social media you see coming?  Stay in tune with the guidelines and terms on the platforms because they are changing. Stay true to you through any change. Focus on the right approach and the conversation. Always make sure you are refining and be diligent about connecting with your target audience.    Best Quote:  Social media is not about the number of connections you have - it's about the quality of connections you have.   Frank's Misfit 3:  Refuse to be in the position you are in now. Never quit or give in. Stay aggressive and be patient.  Never be satisfied. 

This week’s Misfit Entrepreneur is Frank Ieraci. Frank started out owning a successful marketing business, but after a few years, realized that there was a great niche in helping clients grow their business through maximizing the power of LinkedIn. He did very well and grew an even larger business, but after some time, realized, that even though the results he was delivering for clients were excellent, the business couldn’t scale unless he found a way to automate his manual processes. He figured it out and created one of the top LinkedIn marketing software solutions out there today, ClickedIn. ClickedIn is used by everyone from small one person businesses to large enterprise organizations, even groups like entrepreneur magazine. With Frank’s background and experience, it was only fitting that I ask him on the show to discuss what he’s learned on his entrepreneur journey and his secrets on how use LinkedIn to help maximize the growth of your business. <a href="http://www.ClickedIn.io" rel="nofollow" target="_blank">www.ClickedIn.io</a> Through year end 2019, ClickedIn is offering a 14-day free trial of their software for $1. You can sign up right from the website. Frank has been in marketing for over a decade. He started out in the SEO, AdWords, and social media space, but quickly saw how saturated the market had become. About 7 years ago, he sold off that side of his company and decided to focus solely on helping people grow their business through LinkedIn. During that time, he built a personal network with over 7.2 million connections. Frank started out as a consultant helping clients get leads through a unique, but manual process. He guaranteed the service and had a lot of success. A few years ago, he had his “light bulb” go off and had an idea to build a software that mirrored what he did manually to help even more people around their world grow their business and that’s when ClickedIn was born. Why LinkedIn? <ul> <li>It was an untapped market</li> <li>LinkedIn is a B2B platform so you can target much better</li> <li>You can get a better 1 on 1 interaction on LinkedIn which makes the conversation much easier.</li> <li>It allows you to get that direct relationship.</li> </ul> Did anything surprise you about LinkedIn as you started to work with it and build ClickedIn? <ul> <li>The quality of the conversations you are able to have – they are so much better than other platforms.</li> <li>You can do it without ad spend.</li> <li>You can book and get meetings with potential prospects much easier.</li> </ul> At the 9 min mark, Frank talks about ClickedIn and some of the nuances of LinkedIn and how it works… <ul> <li>ClickedIn allows you to target your exact best match or prospect.</li> <li>It then communicates with a new connection for you based on messaging you create, but is smart and has an AI component that recognizes positive and negative responses.</li> <li>LinkedIn has specific rules for all users.</li> <li>LinkedIn wants to see a healthy ratio of connections sent out to acceptance.</li> <li>LinkedIn caps a user at 110 connections per day.</li> <li>LinkedIn also monitors page views to make sure you are not spamming inside the platform.</li> <li>LinkedIn allows you to export only a certain amount of your connections and to get all the data, you need to have a paid account.</li> </ul> A lot of social media marketing and automation services have been shut down, how have you avoided that with ClickedIn? <ul> <li>The companies getting shut down are Chrome extensions and the social media platforms can see you are using them just from the URL in the chrome extension when you login.</li> <li>ClickedIn is a fully web-based platform, no extensions. When it connects, it looks the same as you do sitting at your desk. The software also follows all of the LinkedIn rules and terms and conditions.</li> </ul> How can someone maximize the reach of their LinkedIn profile? <ul> <li>Think of LinkedIn as your digital resume.</li> <li>Have a professional photo. LinkedIn is not Facebook or Instagram, people are looking for business opportunities, so you need to look professional and like the executive that you are.</li> <li>A professional photo and banner have proven to help increase conversion rates.</li> <li>In your title section, put at least 3 key words of what you or your business is about. These help you rankings in search on LinkedIn.</li> </ul> At the 17 min mark, Frank talks about how he uses ClickedIn almost exclusively to grow his business and the best practices he’s learned about messaging and connecting with people in LinkedIn… <ul> <li>First, know your audience. Know exactly who it is that you want to target.</li> <li>Social media is not about the number of connections you have – it’s about the quality of connections you have.</li> <li>Make quality your focus and then be very genuine in your messaging. Be yourself and who you truly are.</li> <li>When messaging, don’t go in for the sale on your first message.</li> <li>You do need to understand that people will want to know, “Who are you and what can you do for me,” but start out by engaging and giving before you ask for anything.</li> <li>Try to make things more conversational and temper your aggressiveness.</li> </ul> What are some of the most important things you’ve learned in building a software business? <ul> <li>One word “PATIENCE!”</li> <li>You must have patience in building software because you are constantly improving things and adding new capabilities – and you have to deal with things not always working.</li> <li>You are constantly in a mode of testing, fixing, releasing, etc.</li> </ul> Besides patience, what you have you learned about yourself through your journey? <ul> <li>You must learn to develop a ‘never quit attitude.”</li> <li>To get comfortable with the unknown</li> <li>Thrive in the face of challenge.</li> <li>It is so gratifying and rewarding to see what you’ve created help people.</li> </ul> At some point, you reached a breaking point, a time when you were on the brink of quitting. How did you overcome it? <ul> <li>A lot of curse words</li> <li>It comes back to the whole reason why you started. The why.</li> <li>Nothing great ever comes easy and the bigger the obstacles you can overcome, the bigger your business can be.</li> <li>There are always a hundred reasons why you can give up and many times only one to keep you going. Always be looking for the one to remind yourself why you started your business and keep you moving forward.</li> </ul> Your best one piece of advice for a new entrepreneur starting out? <ul> <li>Stay aggressive</li> <li>Stay focused</li> <li>A lot more are rooting for you to fail than succeed – tune it out.</li> <li>Refuse to quit – don’t give yourself another option.</li> </ul> Any trends across marketing or social media you see coming? <ul> <li>Stay in tune with the guidelines and terms on the platforms because they are changing.</li> <li>Stay true to you through any change.</li> <li>Focus on the right approach and the conversation.</li> <li>Always make sure you are refining and be diligent about connecting with your target audience.</li> </ul> Best Quote:  Social media is not about the number of connections you have - it's about the quality of connections you have. Frank's Misfit 3: <ol> <li>Refuse to be in the position you are in now.</li> <li>Never quit or give in.</li> <li>Stay aggressive and be patient.  Never be satisfied.</li> </ol>

172:  How to Hack LinkedIn to Grow Your Business with Frank Ieraci