Melissa Emery's guest appearances

Melissa Emery

Clienting: Digital Legal Marketing

EVoS Spring 2010 Seminars

Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love

Wayne Pollock

Justie Nicol

Jared Correia

Jordan Couch

Trivinia Barber

Heidi Gardner

Amanda Abella

Kathleen Burns Kingsbury

Keith Lee

John Gowdy

Ashley Kirkwood

Sam Glover

Kathy Knowles

Paul Julius

Karen Graves

OwlTail

On this week’s Wealthy Woman Lawyer® Podcast, we speak with Melissa Emery, Owner of Emery Law Office in Louisville, Kentucky. Melissa was an atypical law student, attending school two states away every weekend as a mother of four, yet still finishing in the top 10% of her class in just over two years. She opened her practice in 2017 and focuses on helping people who have been injured in motor vehicle collisions.Melissa says, “I think when you've got people in your life that help you, you want to give back and help other people. That's the thread that I feel runs through my life and through my business: I want to help other people. Not just clients, but other lawyers and their staff. And, the more I can expand my business, the more people we can help.”We discuss business development practices to reclaim your time, as well as: Overcoming hiring fears Aiding staff with personal goals to empower employees and your business Building a comprehensive referral network with other trusted attorneys Approachable and personal marketing to connect with clients The mindset needed to attract aligned and ideal clients  And more 

On this week’s Wealthy Woman Lawyer® Podcast, we speak with Melissa Emery, Owner of Emery Law Office in Louisville, Kentucky. Melissa was an atypical law student, attending school two states away every weekend as a mother of four, yet still finishing in the top 10% of her class in just over two years. She opened her practice in 2017 and focuses on helping people who have been injured in motor vehicle collisions. Melissa says, “I think when you've got people in your life that help you, you want to give back and help other people. That's the thread that I feel runs through my life and through my business: I want to help other people. Not just clients, but other lawyers and their staff. And, the more I can expand my business, the more people we can help.” We discuss business development practices to reclaim your time, as well as:<ul> <li>Overcoming hiring fears</li> <li>Aiding staff with personal goals to empower employees and your business</li> <li>Building a comprehensive referral network with other trusted attorneys</li> <li>Approachable and personal marketing to connect with clients</li> <li>The mindset needed to attract aligned and ideal clients </li> <li>And more</li> </ul>

Melissa Emery | Expand Your Business to Serve More (and Better) Clients

Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and permission to market to them via newsletter or email. Understanding your clients- Melissa knew from her intake that most of her clients don’t use email but they do use Facebook. She found this out by asking if they could email accident photos to her and they didn’t know their emails but they did have one because they had to in order to create a Facebook account. Offline Marketing  Monthly Newsletter - mailer, goes out to past &amp; current clients, referral sources, other lawyers, personal network https://referrals.thenewsletterpro.com/l/MELISSAEMERY/  Not focused on law, more of a personal approach   Phone call check-ins; her great staff helps with this, based on policies and procedures Birthday cards; Derby cards  Online Marketing:   Videos: Quality videos on your website are great for a one-off, but you can do simpler videos in your marketing. On Instagram stories, type out your audio because people often listen with the sound off. Reviews: Learned the hard way that if you get too many reviews in a short period of time, Google will start filtering those reviews. Create a review curation process and teach your staff. 

Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and permission to market to them via newsletter or email. Understanding your clients- Melissa knew from her intake that most of her clients don’t use email but they do use Facebook. She found this out by asking if they could email accident photos to her and they didn’t know their emails but they did have one because they had to in order to create a Facebook account. Offline Marketing <ul> <li>Monthly Newsletter - mailer, goes out to past &amp; current clients, referral sources, other lawyers, personal network <a href="http://post.spmailtechnol.com/f/a/xTZZvHiAlJpzabt7yuxbOg~~/AABKRgA~/RgRdMFieP0Q2aHR0cHM6Ly9yZWZlcnJhbHMudGhlbmV3c2xldHRlcnByby5jb20vbC9NRUxJU1NBRU1FUlkvVwNzcGNCCgADntNNW7Ro895SGm1lbGlzc2FAZW1lcnlsYXdvZmZpY2UuY29tWAQAAAHz" rel="noopener nofollow" target="_blank">https://referrals.thenewsletterpro.com/l/MELISSAEMERY/</a> <ul> <li>Not focused on law, more of a personal approach</li> </ul> </li> <li>Phone call check-ins; her great staff helps with this, based on policies and procedures</li> <li>Birthday cards; Derby cards</li> </ul> Online Marketing:  <ul> <li>Videos: Quality videos on your website are great for a one-off, but you can do simpler videos in your marketing. On Instagram stories, type out your audio because people often listen with the sound off.</li> <li>Reviews: Learned the hard way that if you get too many reviews in a short period of time, Google will start filtering those reviews. Create a review curation process and teach your staff.</li> </ul>

Clienting #39: Melissa Emery on Marketing A PI Firm, Differently

Melissa Emery Thompson - The Hidden Lives of Female Apes (audio only)