Matthew Montoya's guest appearances

Matthew Montoya

Actionable Marketing Podcast

Social Geek

eCommerce Marketing Podcast

Naira Perez

Arlen Robinson

Mickie Kennedy

Melissa Berrios

Jeff Coyle

Nathan Ellering

Ryan Cote

Kevin Urrutia

Rytis Lauris

Dan McGaw

Chris Davis

John Jantsch

Eric Meyer

Joanna Wiebe

Val Geisler

OwlTail

LEAD

Matthew Montoya, Channel Enablement and Marketing Manager of Constant Contact joins the show to share current trends in online branding &amp; lead generation for franchises. Now that activity is picking up for many small businesses, are some local owners taking their eye off the marketing ball?And, is email marketing dead? No, but BAD email marketing IS dead!Thanks to Benetrends, Suttle-Straus, and Location3.

Matthew Montoya, Channel Enablement and Marketing Manager of Constant Contact joins the show to share current trends in online branding &amp; lead generation for franchises. Now that activity is picking up for many small businesses, are some local owners taking their eye off the marketing ball? And, is email marketing dead? No, but BAD email marketing IS dead! Thanks to Benetrends, Suttle-Straus, and Location3.

Branding and Lead Gen Trends with Matthew Montoya

Marketing Strategies Revealed in this Episode:  Why email marketing still more important than ever How does an ecommerce brand successfully coordinate social media campaigns with email marketing? And how can a brand successfully use social media to grow their email list? How does an ecommerce brand determine what content to use for an email marketing campaign? Companies that have some standout and effective email marketing campaigns that we can all learn from 

Marketing Strategies Revealed in this Episode: <ul> <li>Why email marketing still more important than ever</li> <li>How does an ecommerce brand successfully coordinate social media campaigns with email marketing? And how can a brand successfully use social media to grow their email list?</li> <li>How does an ecommerce brand determine what content to use for an email marketing campaign?</li> <li>Companies that have some standout and effective email marketing campaigns that we can all learn from</li> </ul>

How to Form Lasting Connections with Customers through Email Marketing - with Matthew Montoya

Email marketing is that trusted friend that’s been around forever and will never let you down. You can always turn to it when you need some help. Plus, it gives you a whopping average ROI of 3,800%. That’s $38 for every $1 invested.  Today, we’re talking to Matthew Montoya, the partner enablement and training manager at Constant Contact. He has helped consult more than 13,000 businesses on email marketing best practices. Email has been around a long time, but Matthew describes current trends and what works today.  Some of the highlights of the show include:   People who give you their email address are expressing interest in your business Quantify the value of your email list by multiplying the size of your list by the price point of the average they sell to get a dollar figure Biggest change in email marketing over the last seven years is mobile readership; 51% of business/non-profit emails will be opened on a mobile device People used to spent 35-40 seconds reading an email; now it’s 5 seconds Emails need to be succinct, make an impression, and include a call to action Think of an email not as a massage, but an advertisement where people see the information, act on it, and go to your Website or elsewhere to learn more Every contact matters and can produce money for your company The more targeting and testing you do, the better your responses HTML vs. Plain Text: Depends on your audience, but concise HTML emails usually generate higher, better responses Preview email messages to see how they display on different devices Know your audience to know what content they will find valuable and relevant Constant Contact’s Marketing Pillars: Segmentation, personalization, automation People look first at who sent an email, rather than the subject line; email should come “from” the brand Test subject lines to avoid repetition and make sure they grab readers’ attention Explore all marketing options across platforms - all work together to share a story  Links:   Constant Contact Constant Contact for Free CoSchedule Email Subject Line Tester CoSchedule Integrations Write and send a review to receive a CoSchedule care package 

Email marketing is that trusted friend that’s been around forever and will never let you down. You can always turn to it when you need some help. Plus, it gives you a whopping average ROI of 3,800%. That’s $38 for every $1 invested.  Today, we’re talking to Matthew Montoya, the partner enablement and training manager at Constant Contact. He has helped consult more than 13,000 businesses on email marketing best practices. Email has been around a long time, but Matthew describes current trends and what works today.  Some of the highlights of the show include:  <ul> <li>People who give you their email address are expressing interest in your business</li> <li>Quantify the value of your email list by multiplying the size of your list by the price point of the average they sell to get a dollar figure</li> <li>Biggest change in email marketing over the last seven years is mobile readership; 51% of business/non-profit emails will be opened on a mobile device</li> <li>People used to spent 35-40 seconds reading an email; now it’s 5 seconds</li> <li>Emails need to be succinct, make an impression, and include a call to action</li> <li>Think of an email not as a massage, but an advertisement where people see the information, act on it, and go to your Website or elsewhere to learn more</li> <li>Every contact matters and can produce money for your company</li> <li>The more targeting and testing you do, the better your responses</li> <li>HTML vs. Plain Text: Depends on your audience, but concise HTML emails usually generate higher, better responses</li> <li>Preview email messages to see how they display on different devices</li> <li>Know your audience to know what content they will find valuable and relevant</li> <li>Constant Contact’s Marketing Pillars: Segmentation, personalization, automation</li> <li>People look first at who sent an email, rather than the subject line; email should come “from” the brand</li> <li>Test subject lines to avoid repetition and make sure they grab readers’ attention</li> <li>Explore all marketing options across platforms - all work together to share a story</li> </ul> Links:  <ul> <li><a href="https://www.constantcontact.com/index.jsp" rel="nofollow" target="_blank">Constant Contact</a></li> <li><a href="https://coschedule.constantcontact.com/index.jsp" rel="nofollow" target="_blank">Constant Contact for Free</a></li> <li><a href="https://coschedule.com/email-subject-line-tester" rel="nofollow" target="_blank">CoSchedule Email Subject Line Tester</a></li> <li><a href="https://coschedule.com/integrations" rel="nofollow" target="_blank">CoSchedule Integrations</a></li> <li>Write and <a href="mailto:podcast@coschedule.com">send</a> a review to receive a CoSchedule care package</li> </ul>

AMP110: How To Squeeze Every Drop of ROI From Your Email Marketing With Matthew Montoya from Constant Contact