Leslie Alore's guest appearances

Leslie Alore

The Marketer's Journey

Inspired Marketing

Sunny Side Up Podcast

Lisa Horner

Michelle Huff

Andy Jolls

Randy Frisch

Jennifer Pockell Dimas

Patrick Moorhead

Scott Vaughan

Kevin Sellers

Genefa Murphy

Tyler Lessard

Scott Holden

Melanie Deziel

David Johnson

David Lewis

Patti Fletcher

OwlTail

In this episode, Leslie Alore talks about the basics of precision marketing, detailing why she thinks precision marketing will be adopted industry-wide in the future. Leslie also shares her candid thoughts on the past, present, and future of B2B and B2C marketing, how to effectively scale precision marketing and the importance of incorporating data science into your marketing strategy. Contact Leslie Alore | Follow us on LinkedIn

In this episode, Leslie Alore talks about the basics of precision marketing, detailing why she thinks precision marketing will be adopted industry-wide in the future. Leslie also shares her candid thoughts on the past, present, and future of B2B and B2C marketing, how to effectively scale precision marketing and the importance of incorporating data science into your marketing strategy. <a href="https://www.linkedin.com/in/lesliecocco/" rel="nofollow" target="_blank">Contact Leslie Alore</a><a href="https://www.linkedin.com/in/praveensathyadev?originalSubdomain=in" rel="nofollow" target="_blank"> </a>| <a href="https://www.linkedin.com/company/sunny-side-up-podcast/" rel="nofollow" target="_blank">Follow us on LinkedIn</a>

Ep. 219 | Precision Marketing 101. Ft. Leslie Alore

On this episode of The Marketer’s Journey, I interview Leslie Alore, Global Vice President of Growth Marketing at Ivanti. In her role, Leslie focuses on growth and offering a fresh perspective to the executive table. Not only is Leslie an experienced marketing expert, but she also understands the nuances of the business world and the importance of strategic decision making tools. Previously known as Landesk, Ivanti is an IT software company offering enterprise service, management solutions, security solutions and unified endpoint management. Ivanti has seen tremendous growth in recent years, acquiring at least one new company each quarter. Leslie works synergistically with the leadership team to evaluate every facet of the business as a whole, and ultimately ensure the marketing strategy is aligned with the company’s overall strategic priorities.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:While the remote work revolution has its downsides, it’s also made it easier for companies to embrace inclusivity by expanding the talent pool beyond a physical location. Leslie says hiring and onboarding new employees remotely has allowed for a more equitable integration of diverse backgrounds and perspectives overall.From a B2B marketing perspective, businesses need to be strategic about the companies they’re targeting to maximize their chances at success and adding value to the organization. Marketers would be wise to spend more time listening, researching and synthesizing information gleaned from buyer interactions to offer personalized and precise experiences.Marketing teams are responsible for the entire continuum of a customer’s experience from the first interaction to the close. To create a personalized experience for customers, the marketing and sales teams need to be aligned on their approach so that each aspect of the funnel feels streamlined and consistent. Collaboration is key, and providing value at every stage helps to create a memorable experience for the customer. Learn more about Ivanti here: https://www.ivanti.com/Learn more about Leslie here: https://www.linkedin.com/in/lesliecocco/

On this episode of The Marketer’s Journey, I interview Leslie Alore, Global Vice President of Growth Marketing at Ivanti. In her role, Leslie focuses on growth and offering a fresh perspective to the executive table. Not only is Leslie an experienced marketing expert, but she also understands the nuances of the business world and the importance of strategic decision making tools. Previously known as Landesk, Ivanti is an IT software company offering enterprise service, management solutions, security solutions and unified endpoint management. Ivanti has seen tremendous growth in recent years, acquiring at least one new company each quarter. Leslie works synergistically with the leadership team to evaluate every facet of the business as a whole, and ultimately ensure the marketing strategy is aligned with the company’s overall strategic priorities.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:<ul><li>While the remote work revolution has its downsides, it’s also made it easier for companies to embrace inclusivity by expanding the talent pool beyond a physical location. Leslie says hiring and onboarding new employees remotely has allowed for a more equitable integration of diverse backgrounds and perspectives overall.</li><li>From a B2B marketing perspective, businesses need to be strategic about the companies they’re targeting to maximize their chances at success and adding value to the organization. Marketers would be wise to spend more time listening, researching and synthesizing information gleaned from buyer interactions to offer personalized and precise experiences.</li><li>Marketing teams are responsible for the entire continuum of a customer’s experience from the first interaction to the close. To create a personalized experience for customers, the marketing and sales teams need to be aligned on their approach so that each aspect of the funnel feels streamlined and consistent. Collaboration is key, and providing value at every stage helps to create a memorable experience for the customer. </li></ul>Learn more about Ivanti here: <a href="https://www.ivanti.com/" rel="nofollow" target="_blank">https://www.ivanti.com/</a>Learn more about Leslie here: <a href="https://www.linkedin.com/in/lesliecocco/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lesliecocco/</a>

Ep #76: The Convergence of B2B and B2C Buyer Journeys w/ Leslie Alore

It's no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations &amp; Automation for Iron Mountain, credits the growth of her career to this power marketing automation platform. She and her team have spent years building and scaling the marketing operations and automation aspect of the business on a global level. Learn how her career journey helped give her a solid foundation for company transformation.

It's no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations &amp; Automation for Iron Mountain, credits the growth of her career to this power marketing automation platform. She and her team have spent years building and scaling the marketing operations and automation aspect of the business on a global level. Learn how her career journey helped give her a solid foundation for company transformation.

Inspired Marketing: Iron Mountain's Leslie Alore on Scaling Marketing Automation Functions Globally