Jennifer Pockell Dimas's guest appearances

Jennifer Pockell Dimas

Inspired Marketing

Sunny Side Up Podcast

Leslie Alore

Masha Finkelstein

Randy Frisch

Tyler Lessard

David Johnson

David Lewis

Matt Feeney

Catherine Williams

Michael Brenner

Sarah Smith

David Gray

Jon Ferrara

Brandon Bornancin

Matt Heinz

Rob Woods

OwlTail

Jennifer Pockell Dimas, a marketing leader who was spearheaded business growth in enterprise software companies like Plex, Demandbase before  starting her stint as CMO at Gigster shares interesting techniques to boost your B2B marketing.  About Jennifer  For over 20 years, Jennifer (Jen) has led marketing at high growth enterprise software companies like Plex, Demandbase, Egnyte, Polycom and Hyperion. Currently, as CMO at Gigster, Jen engages with our global customers and prospects about the benefits of digital transformation. She also extends and celebrates the Gigster Talent Network and amplifies the Gigster brand. About Gigster  Gigster provides a quick and easy way to build custom software solutions.   Top ten takeaways from the episode:   1. “How well you create a foundation for a 100% ABM approach is crucial to long-term growth and results.”  2. “You can use various inputs from your data and insights to constantly monitor your prospects and plan appropriate cadence to get better engagement.”  3. “Everyone in marketing needs to work on a very clean and well articulated representation of their brand!”  4. “How can we articulate who we are and what we do uniquely in a concise and powerful way.”  5. “There’s a difference between amplifying a brand and defining a brand!”  6. “A good corporate positioning workshop that represents every function of the business helps in building that aligned brand message.”  7. “If we are evolving our marketing programs all the time, there may not be a post form world anymore because of the tools and digital signals available to us today!”  8. “A form at this point is something we are all comfortable with but I don’t think it is something that is helpful in a buying process!”  9. “A must-have in any marketing campaign – focus on your customer!”   10. “Always think from the perspective of your customer and how you can add value to their work and life!”  About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

Jennifer Pockell Dimas, a marketing leader who was spearheaded business growth in enterprise software companies like Plex, Demandbase before  starting her stint as CMO at Gigster shares interesting techniques to boost your B2B marketing.  About Jennifer For over 20 years, Jennifer (Jen) has led marketing at high growth enterprise software companies like Plex, Demandbase, Egnyte, Polycom and Hyperion. Currently, as CMO at Gigster, Jen engages with our global customers and prospects about the benefits of digital transformation. She also extends and celebrates the Gigster Talent Network and amplifies the Gigster brand. About Gigster Gigster provides a quick and easy way to build custom software solutions.   Top ten takeaways from the episode:  1. “How well you create a foundation for a 100% ABM approach is crucial to long-term growth and results.”  2. “You can use various inputs from your data and insights to constantly monitor your prospects and plan appropriate cadence to get better engagement.” 3. “Everyone in marketing needs to work on a very clean and well articulated representation of their brand!”  4. “How can we articulate who we are and what we do uniquely in a concise and powerful way.”  5. “There’s a difference between amplifying a brand and defining a brand!”  6. “A good corporate positioning workshop that represents every function of the business helps in building that aligned brand message.”  7. “If we are evolving our marketing programs all the time, there may not be a post form world anymore because of the tools and digital signals available to us today!”  8. “A form at this point is something we are all comfortable with but I don’t think it is something that is helpful in a buying process!”  9. “A must-have in any marketing campaign – focus on your customer!”   10. “Always think from the perspective of your customer and how you can add value to their work and life!”  About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

Ep 45 | Innovative Marketing and Martech Tricks with Jennifer Pockell Dimas, CMO at Gigster

Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.

Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.

Inspired Marketing: Plex's Jennifer Pockell Dimas on Account-Based Marketing Strategies