Anne Dardick's guest appearances

Anne Dardick

Stop Sucking at Business

Monica Tanner

Tim Paige

Jonathan Miller

Alisa Meredith

Jess Williams

Rob Balasabas

Alyson Lex

Rebecca Bennett

Juliet Clark

Jesse Richardson

Lauren Saunders

Casey Jourdan

Connie Vanderzanden

James Mulvany

Ben Dell

OwlTail

In this episode, we are with Anne Dardick of Dot and Lil and she talks about how to expand your business into wholesale.  Questions:  What came first? The client profile or the product? How do you balance being the face of the company? How do you train people to advertise the product? US vs. Canada?  Notes: - If you want is to be bigger and larger than yourself, you have to ask how your business is scalable and how it could potentially be saleable. - It’s very hard to exit from or sell a business if you’re into retail shows. - If you’re selling consumable low price item, wholesale could be the way to go depending on your wholesale discount. - The more we do video, the more that we look like a team when I talk about them. In skincare, you have to be a good sales person and you have to be well informed about the products. - Make zero claims about the product. - Canada is smaller in market size. - Storage in US is the way to go. Shipping back and forth is expensive. - Facebook Ads: depends on what product we are marketing. Most ads are remarketing ads going to the website or product page. Clicks targeted for US is lower across the board. Our Conversion rate for Europe is higher. - Pinterest is exclusively opened to US based business. Follow Anne @dotandlil on social media platforms or visit https://www.dotandlil.com  Follow Megan on Twitter: @meganpluscoffee Pinterest: meganpluscoffee Instagram: @meganpluscoffee Facebook: facebook.com/meganbrame

In this episode, we are with Anne Dardick of Dot and Lil and she talks about how to expand your business into wholesale.  Questions: <ol> <li>What came first? The client profile or the product?</li> <li>How do you balance being the face of the company?</li> <li>How do you train people to advertise the product?</li> <li>US vs. Canada?</li> </ol> Notes: - If you want is to be bigger and larger than yourself, you have to ask how your business is scalable and how it could potentially be saleable. - It’s very hard to exit from or sell a business if you’re into retail shows. - If you’re selling consumable low price item, wholesale could be the way to go depending on your wholesale discount. - The more we do video, the more that we look like a team when I talk about them. In skincare, you have to be a good sales person and you have to be well informed about the products. - Make zero claims about the product. - Canada is smaller in market size. - Storage in US is the way to go. Shipping back and forth is expensive. - Facebook Ads: depends on what product we are marketing. Most ads are remarketing ads going to the website or product page. Clicks targeted for US is lower across the board. Our Conversion rate for Europe is higher. - Pinterest is exclusively opened to US based business. Follow Anne @dotandlil on social media platforms or visit <a href="https://www.dotandlil.com" rel="nofollow" target="_blank">https://www.dotandlil.com</a> Follow Megan on Twitter: @meganpluscoffee Pinterest: meganpluscoffee Instagram: @meganpluscoffee Facebook: <a href="../../../content/item-details/item_id/facebook.com/meganbrame" rel="nofollow" target="_blank">facebook.com/meganbrame</a>

Episode 33: Moving to Wholesale (Interview with Anne Dardick)