Lowell Ricklefs's guest appearances

Lowell Ricklefs

SharkPreneur

Intentional Growth

The B2B Revenue Executive Experience

The Law of Startups

CHURN.FM

Beyond 7 Figures: Build, Scale, Profit

Big Break Software Podcast

Pencils Down

SaaS-Story in the Making

The Deep Wealth Sell My Business Podcast

SaaS District

Metrics that Measure Up

How2Exit: Buy, Don't Build - M&A of Small Businesses

Leaders of Growth

Grit Daily Startup Show

OwlTail

So you want to sell your SaaS? The dos and donts when selling your SaaS with Lowell Ricklefs of Traction Advising

In this episode, Arthur speaks with Lowell Ricklefs, the Founder and Managing Partner of Traction Advising, a B2B SaaS-focused M&amp;A firm. The conversation delves into the topic of Acquisitions, touching upon the following points:- Scaling challenges- How to prepare your company for an acquisition- The rationales behind acquiring a company- Differences between Private Equity funds and Strategics- A step-by-step understanding of the acquisition process- Working with an advisor vs. selling the company on your own- And more!Like the episode? Subscribe, and don't miss out on the next one!This podcast is brought to you by Knight Capital.

In this episode, Arthur speaks with <a href="https://www.linkedin.com/in/lowellricklefs/" rel="nofollow" target="_blank">Lowell Ricklefs</a>, the Founder and Managing Partner of Traction Advising, a B2B SaaS-focused M&amp;A firm. The conversation delves into the topic of Acquisitions, touching upon the following points: - Scaling challenges - How to prepare your company for an acquisition - The rationales behind acquiring a company - Differences between Private Equity funds and Strategics - A step-by-step understanding of the acquisition process - Working with an advisor vs. selling the company on your own - And more! Like the episode? Subscribe, and don't miss out on the next one! This podcast is brought to you by <a href="https://www.knight.capital/" rel="nofollow" target="_blank">Knight Capital</a>.

#49 Navigating the M&A Process, with Lowell Ricklefs (Founder, Traction Advising)

Lowell is the CEO &amp; Founder of Traction Advising which specializes in helping B2B SaaS companies with greater than $5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one hires accountants to sell products so why hire them to sell a company?” Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument.With company buying/selling experience of more than 30 organisations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.--------------------------------------------------Contact Lowell onLinkedin: https://www.linkedin.com/in/lowellricklefs/Website: http://www.tractionadvising.com/—— Contact info and fun Stuff — Reach me to sell me your business, be on my podcast or just share some love:Podcast website: https://www.How2Exit.comLinkedin: https://www.linkedin.com/in/ronskelton/Twitter: https://twitter.com/ronaldskeltonFacebook: https://www.facebook.com/How2ExitInstagram: https://www.instagram.com/how2exitpodcast/Have suggestions, comments, or want to tell us about a business for sale call our hotline and leave a message:  918-641-4150--------------------------------------------------How2Exit Joins ITX's Channel Partner Network to help Tech companies valued from $5M - $30M-Why ITX?Since 1998, ITX has created $5 billion in value by selling more than 225 IT businesses in 20 countries. ITX works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&amp;A decision-makers who are ready to buy. For over 25 years ITX has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match."Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron SkeltonThe ITX M&amp;A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visithttps://www.itexchangenet.com/marketplace-how2exit and complete the contact form.   (Sponsored Link)____Our partnership with ITX focuses on deals above $5M in value. If you are looking to buy or sell tech business below the $5M mark, we recommend Flipppa. Flippa - Real Buyers, Real Sellers - Where the Real Deals Are MadeVisit Flippa - https://www.dpbolvw.net/click-100721038-152330  (Affiliate Link)____Be sure to visit How2Exit.com and subscribe to the video podcast interviews (or search for How2Exit on your favorite platform) -We’re Everywhere Want to work with me? Book a 1 one on one with me: M&amp;A related - https://calendly.com/acqpod/business-1-to-1-call__________Interested in meeting other entrepreneurs who would like to buy/sell SMB’s  We network twice a monthCheck out "SMB Acquisitions Entrepreneurs Networking -Virtual"  https://www.meetup.com/smb-buy-sell-networking/ sponsored by How2Exit podcastJoin our SMB Acquisition Entrepreneurs slack group:https://join.slack.com/t/smbbuyersandsellers/shared_invite/zt-10kjcidlg-H6eGnpW~MhITCF2VsHtO0AOther Resources: Need help - One Time: Fiverr  https://go.fiverr.com/visit/?bta=483471&amp;brand=fiverrcpa  (Affiliate Link)Need consistent help get a VA  I use: http://store.onlinejobs.ph/?aid=467410   (Affiliate Link)

Lowell is the CEO &amp; Founder of Traction Advising which specializes in helping B2B SaaS companies with greater than $5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach. His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one hires accountants to sell products so why hire them to sell a company?” Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument. With company buying/selling experience of more than 30 organisations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success. -------------------------------------------------- Contact Lowell on Linkedin: <a href="https://www.linkedin.com/in/lowellricklefs/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/lowellricklefs/</a> Website: <a href="http://www.tractionadvising.com/" rel="noopener nofollow" target="_blank">http://www.tractionadvising.com/</a> —— Contact info and fun Stuff — Reach me to sell me your business, be on my podcast or just share some love: Podcast website: <a href="https://www.How2Exit.com" rel="noopener nofollow" target="_blank">https://www.How2Exit.com</a> Linkedin: <a href="https://www.linkedin.com/in/ronskelton/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/ronskelton/</a> Twitter: <a href="https://twitter.com/ronaldskelton" rel="noopener nofollow" target="_blank">https://twitter.com/ronaldskelton</a> Facebook: <a href="https://www.facebook.com/How2Exit" rel="noopener nofollow" target="_blank">https://www.facebook.com/How2Exit</a> Instagram: <a href="https://www.instagram.com/how2exitpodcast/" rel="noopener nofollow" target="_blank">https://www.instagram.com/how2exitpodcast/</a> Have suggestions, comments, or want to tell us about a business for sale call our hotline and leave a message: 918-641-4150 -------------------------------------------------- How2Exit Joins ITX's Channel Partner Network to help Tech companies valued from $5M - $30M -Why ITX? Since 1998, ITX has created $5 billion in value by selling more than 225 IT businesses in 20 countries. ITX works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&amp;A decision-makers who are ready to buy. For over 25 years ITX has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match. "Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton The ITX M&amp;A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space. If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential. Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit <a href="https://www.itexchangenet.com/marketplace-how2exit" rel="noopener nofollow" target="_blank">https://www.itexchangenet.com/marketplace-how2exit</a> and complete the contact form. (Sponsored Link) ____ Our partnership with ITX focuses on deals above $5M in value. If you are looking to buy or sell tech business below the $5M mark, we recommend Flipppa. Flippa - Real Buyers, Real Sellers - Where the Real Deals Are Made Visit Flippa - <a href="https://www.dpbolvw.net/click-100721038-152330" rel="noopener nofollow" target="_blank">https://www.dpbolvw.net/click-100721038-152330</a> (Affiliate Link) ____ Be sure to visit <a href="http://How2Exit.com" rel="nofollow" target="_blank">How2Exit.com</a> and subscribe to the video podcast interviews (or search for How2Exit on your favorite platform) -We’re Everywhere Want to work with me? Book a 1 one on one with me: M&amp;A related - <a href="https://calendly.com/acqpod/business-1-to-1-call" rel="noopener nofollow" target="_blank">https://calendly.com/acqpod/business-1-to-1-call</a> __________ Interested in meeting other entrepreneurs who would like to buy/sell SMB’s We network twice a month Check out "SMB Acquisitions Entrepreneurs Networking -Virtual" <a href="https://www.meetup.com/smb-buy-sell-networking/" rel="noopener nofollow" target="_blank">https://www.meetup.com/smb-buy-sell-networking/</a> sponsored by How2Exit podcast Join our SMB Acquisition Entrepreneurs slack group: <a href="https://join.slack.com/t/smbbuyersandsellers/shared_invite/zt-10kjcidlg-H6eGnpW~MhITCF2VsHtO0A" rel="noopener nofollow" target="_blank">https://join.slack.com/t/smbbuyersandsellers/shared_invite/zt-10kjcidlg-H6eGnpW~MhITCF2VsHtO0A</a> Other Resources: Need help - One Time: Fiverr <a href="https://go.fiverr.com/visit/?bta=483471&amp;brand=fiverrcpa" rel="noopener nofollow" target="_blank">https://go.fiverr.com/visit/?bta=483471&amp;brand=fiverrcpa</a> (Affiliate Link) Need consistent help get a VA I use: <a href="http://store.onlinejobs.ph/?aid=467410" rel="noopener nofollow" target="_blank">http://store.onlinejobs.ph/?aid=467410</a> (Affiliate Link)

How2Exit Episode 62:Lowell Ricklefs - CEO & Founder of Traction Advising, and Investor.

They are experienced sales experts and trusted partners, not financial operators. A premier boutique M&amp;A firm focused on B2B SaaS companies in North America and Europe, they will work with you every step of the way to ensure the best outcome for everyone involved. With a best-in-class sales approach to ensure the success of your transaction, at Traction Advising they sell companies how you would sell your product.More Info: https://www.tractionadvising.com/

They are experienced sales experts and trusted partners, not financial operators. A premier boutique M&amp;A firm focused on B2B SaaS companies in North America and Europe, they will work with you every step of the way to ensure the best outcome for everyone involved. With a best-in-class sales approach to ensure the success of your transaction, at Traction Advising they sell companies how you would sell your product.More Info: <a href="https://www.tractionadvising.com/" rel="nofollow" target="_blank">https://www.tractionadvising.com/</a>

How To Buy And Sell A Business - Lowell Ricklefs - Traction Advising

This week on the podcast, I’m joined by Lowell Ricklefs, the founder and managing partner of Traction Advising, a premier boutique M&amp;A firm focusing on B2B SAAS companies between $5M and $20M ARR. Lowell has orchestrated acquisitions of over 30 technology companies, and specializes in helping founders find the right acquirer while negotiating the best deal.Connect with Lowell:Website:https://www.tractionadvising.com/LinkedIn: https://www.linkedin.com/in/lowellricklefs/+++++Subscribe to the Podcast!▶︎ PODCAST  |  https://bit.ly/3bU6D3lPlease Follow &amp; Connect with me! Link's Below▶︎ WEBSITE  |  https://tyzerevans.com▶︎ YOUTUBE  |  https://youtube.com/c/tyzerevans▶︎ INSTAGRAM  |  https://instagram.com/tyzerevans▶︎ FACEBOOK  |  https://facebook.com/grindsellelevate▶︎ LINKEDIN  |  https://linkedin.com/in/tyzerevans▶︎ TWITTER  |  https://twitter.com/tyzerevans▶︎ TIKTOK  |  https://tiktok.com/tyzerevans▶︎ PATREON  |  https://patreon.com/tyzerevansCheck out my Clothing Brand: https://odinsrune.com, clothing for those who want to burn the boats to live a purpose-driven lifeAre you a YouTuber? Then you need to have TubeBuddy to help with optimizing your search results, it is free, all you need to do it hit the link below, add to your chrome extension and you will start improving your search results on YouTube: https://www.tubebuddy.com/grindsellelevateCheck out Tyzer's other podcast "The Book Legion" at https://thebooklegion.com

Grind Sell Elevate

This week on the podcast, I’m joined by Lowell Ricklefs, the founder and managing partner of <a href="https://www.tractionadvising.com/" rel="nofollow" target="_blank">Traction Advising</a>, a premier boutique M&amp;A firm focusing on B2B SAAS companies between $5M and $20M ARR. Lowell has orchestrated acquisitions of over 30 technology companies, and specializes in helping founders find the right acquirer while negotiating the best deal.Connect with Lowell:Website:<a href="https://www.tractionadvising.com/" rel="nofollow" target="_blank">https://www.tractionadvising.com/</a>LinkedIn: <a href="https://www.linkedin.com/in/lowellricklefs/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lowellricklefs/</a>+++++Subscribe to the Podcast!▶︎ PODCAST  |  <a href="https://bit.ly/3bU6D3l" rel="nofollow" target="_blank">https://bit.ly/3bU6D3l</a>Please Follow &amp; Connect with me! Link's Below▶︎ WEBSITE  |  <a href="https://tyzerevans.com" rel="nofollow" target="_blank">https://tyzerevans.com</a>▶︎ YOUTUBE  |  <a href="https://youtube.com/c/tyzerevans" rel="nofollow" target="_blank">https://youtube.com/c/tyzerevans</a>▶︎ INSTAGRAM  |  <a href="https://instagram.com/tyzerevans" rel="nofollow" target="_blank">https://instagram.com/tyzerevans</a>▶︎ FACEBOOK  |  <a href="https://facebook.com/grindsellelevate" rel="nofollow" target="_blank">https://facebook.com/grindsellelevate</a>▶︎ LINKEDIN  |  <a href="https://linkedin.com/in/tyzerevans" rel="nofollow" target="_blank">https://linkedin.com/in/tyzerevans</a>▶︎ TWITTER  |  <a href="https://twitter.com/tyzerevans" rel="nofollow" target="_blank">https://twitter.com/tyzerevans</a>▶︎ TIKTOK  |  <a href="https://tiktok.com/tyzerevans" rel="nofollow" target="_blank">https://tiktok.com/tyzerevans</a>▶︎ PATREON  |  <a href="https://patreon.com/tyzerevans" rel="nofollow" target="_blank">https://patreon.com/tyzerevans</a>Check out my Clothing Brand: <a href="https://odinsrune.com" rel="nofollow" target="_blank">https://odinsrune.com</a>, clothing for those who want to burn the boats to live a purpose-driven lifeAre you a YouTuber? Then you need to have TubeBuddy to help with optimizing your search results, it is free, all you need to do it hit the link below, add to your chrome extension and you will start improving your search results on YouTube: <a href="https://www.tubebuddy.com/grindsellelevate" rel="nofollow" target="_blank">https://www.tubebuddy.com/grindsellelevate</a>Check out Tyzer's other podcast "The Book Legion" at <a href="https://thebooklegion.com" rel="nofollow" target="_blank">https://thebooklegion.com</a>

#242: Lowell Ricklefs | How to Sell Your Company for Millions

Selling B2B SaaS CompaniesLowell Ricklefs, Traction Advising – The Sharkpreneur podcast with Seth Greene Episode 817 Lowell RicklefsLowell Ricklefs is the Founder of Traction Advising which specializes in helping B2B SaaS companies with &gt;$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders and investors structured to maximize success. Listen to this illuminating Sharkpreneur episode with Lowell Ricklefs about selling B2B SaaS companies.Here are some of the beneficial topics covered on this week’s show:- How there are little things businesses can do to improve their metrics with little effort.- Why it’s important to say no to some clients and not take on too much.- How historically people went to banks to sell their companies and why that isn’t the best method.- How SaaS companies are financially simple and infinitely scalable. Connect with Lowell:Guest Contact InfoLinkedIn linkedin.com/company/traction-advising-m&amp;aLinks Mentioned: tractionadvising.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling B2B SaaS CompaniesLowell Ricklefs, Traction Advising – The Sharkpreneur podcast with Seth Greene Episode 817 Lowell RicklefsLowell Ricklefs is the Founder of Traction Advising which specializes in helping B2B SaaS companies with &gt;$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders and investors structured to maximize success. Listen to this illuminating Sharkpreneur episode with Lowell Ricklefs about selling B2B SaaS companies.Here are some of the beneficial topics covered on this week’s show:- How there are little things businesses can do to improve their metrics with little effort.- Why it’s important to say no to some clients and not take on too much.- How historically people went to banks to sell their companies and why that isn’t the best method.- How SaaS companies are financially simple and infinitely scalable. Connect with Lowell:Guest Contact InfoLinkedIn<a href="%20linkedin.com/company/traction-advising-m&amp;a" rel="nofollow" target="_blank"> linkedin.com/company/traction-advising-m&amp;a</a> Links Mentioned: <a href="tractionadvising.com" rel="nofollow" target="_blank">tractionadvising.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

817: Selling B2B SaaS Companies with Lowell Ricklefs

Today on the show we have Lowell Ricklefs, CEO, and co-founder of Traction Advising.In this episode, Lowell shared his experience from a buyer’s perspective of SaaS businesses, the reasons to acquire vs buy, and how they evaluate potential acquisition targets.We then approached acquisitions from the seller side and talked about when the right time is for Founders to start to think about an acquisition, the steps they should take before they begin the process, and the key metrics that influence the valuation they get.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.

Today on the show we have Lowell Ricklefs, CEO, and co-founder of Traction Advising.In this episode, Lowell shared his experience from a buyer’s perspective of SaaS businesses, the reasons to acquire vs buy, and how they evaluate potential acquisition targets.We then approached acquisitions from the seller side and talked about when the right time is for Founders to start to think about an acquisition, the steps they should take before they begin the process, and the key metrics that influence the valuation they get.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.

EP 165 | Lowell Ricklefs (Traction Advising) - New business VS retention: Which metric influences a company’s acquisition.

"Focus on revenue and revenue growth." - Lowell Ricklefs.Lowell Ricklefs is the CEO and Founder of Traction Advising, which specializes in helping B2B SaaS companies with a greater than 5 million ARR get acquired. Lowell has been a Co-founder, CEO, Chairman, and COO of $120 million public company, Startups CRO, and Global VP at Rockwell.Lowell is a global mentor, investor board member, and CEO coach. Lowell's current business Traction Advising. Started out of his frustration when he was in a buyer's position. The investment banker model uses accounting and finance people trying to sell.In Lowell's words, no one hires accountants to sell products, so why hire them to sell a company? Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument. With company buying and selling experience of more than 30 organizations, Lowell knows what internal stakeholders need to approve a transaction. As a founder and CEO, he knows what it's like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.Lowell leverages this experience to craft acquisitions that get the best outcome for the founders and investors in a structured way that maximizes successPlease enjoy! Click here to subscribe to The Sell My Business Podcast to save time and effort. SELECTED LINKS FOR THIS EPISODELowell’s email lowell[at]tractionadvising[dot] comThe Traction Advising WebsiteLowell on LinkedInThe Deep Wealth ExperienceFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.Please click here to leave a review on The Sell My Business Podcast. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  Click here to book your free exploratory strategy session.Enjoy the interview!

"Focus on revenue and revenue growth." - Lowell Ricklefs.Lowell Ricklefs is the CEO and Founder of Traction Advising, which specializes in helping B2B SaaS companies with a greater than 5 million ARR get acquired. Lowell has been a Co-founder, CEO, Chairman, and COO of $120 million public company, Startups CRO, and Global VP at Rockwell.Lowell is a global mentor, investor board member, and CEO coach. Lowell's current business Traction Advising. Started out of his frustration when he was in a buyer's position. The investment banker model uses accounting and finance people trying to sell.In Lowell's words, no one hires accountants to sell products, so why hire them to sell a company? Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument. With company buying and selling experience of more than 30 organizations, Lowell knows what internal stakeholders need to approve a transaction. As a founder and CEO, he knows what it's like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.Lowell leverages this experience to craft acquisitions that get the best outcome for the founders and investors in a structured way that maximizes successPlease enjoy! <a href="https://jef.tips/podcast" rel="nofollow" target="_blank">Click here to subscribe to The Sell My Business Podcast to save time and effort</a>. SELECTED LINKS FOR THIS EPISODELowell’s email lowell[at]tractionadvising[dot] com<a href="https://www.tractionadvising.com" rel="nofollow" target="_blank">The Traction Advising Website</a><a href="https://www.linkedin.com/in/lowellricklefs/" rel="nofollow" target="_blank">Lowell on LinkedIn</a><a href="https://www.deepwealth.com/" rel="nofollow" target="_blank">The Deep Wealth Experience</a><a href="https://www.deepwealth.com/vip/ebook" rel="nofollow" target="_blank">FREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)</a><a href="https://www.deepwealth.com/book-your-call" rel="nofollow" target="_blank">Book Your FREE Deep Wealth Strategy Call</a> Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.<a href="https://jef.tips/review" rel="nofollow" target="_blank">Please click here to leave a review on The Sell My Business Podcast</a>. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  <a href="https://www.deepwealth.com/book-your-call" rel="nofollow" target="_blank">Click here to book your free exploratory strategy session</a>.Enjoy the interview!

Lowell Ricklefs On How To Sell And Market SaaS Companies (#103)

Lowell Ricklefs is the CEO &amp; Founder of Traction Advising, a Hands-on M&amp;A firm focused on helping B2B SaaS companies with &gt;$5M ARR get acquired. They exist to help you sell your company.Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach.in this episode we cover:00:00 - ShoutOUT Customer Messaging via SMS, Email, WhatsApp &amp; Messenger00:50 - Intro02:37 - SaaS under $5M ARR Valuation Changes06:02 - Expected Valuation for Private SaaS09:16 - Financial Buyer vs Strategic Buyer10:43 - Top Metrics to Consider When Valuing a Company14:51  - Sell 100%, Raise VC Money &amp; Grow the SaaS?17:29 - When is The Right Time to Sell Your SaaS20:34 - Reasons Why Founders Are Selling Their SaaS22:43 - The Advisor Work on a Transaction27:16 - Relationship Vs Cold Outreach To Approach Buyers29:31 - Lowell's Past Ventures Before Traction Advising30:51 -  Lowell's Vision While Starting Traction Advising31:46 - Lowell's Piece of Advice for His 25 Years Old Self32:37 - Lowell's Biggest Challenges at Traction Advising34:10 - Instrumental Resources for Lowell's Success35:18 - What Does Success Mean to Lowell Today36:57 -  Get in Touch With LowellGet in Touch with Lowell:Lowell's LinkedInLowell's EmailMentions:Steve JobsBooks:The Paradox of ChoiceTag Us &amp; Follow:FacebookLinkedInInstagramMore About Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company

Lowell Ricklefs is the CEO &amp; Founder of Traction Advising, a Hands-on M&amp;A firm focused on helping B2B SaaS companies with &gt;$5M ARR get acquired. They exist to help you sell your company.Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach.in this episode we cover:<ul><li>00:00 - <a href="https://getshoutout.com/" rel="noopener noreferrer nofollow" target="_blank">ShoutOUT</a> Customer Messaging via SMS, Email, WhatsApp &amp; Messenger</li><li>00:50 - Intro</li><li>02:37 - SaaS under $5M ARR Valuation Changes</li><li>06:02 - Expected Valuation for Private SaaS</li><li>09:16 - Financial Buyer vs Strategic Buyer</li><li>10:43 - Top Metrics to Consider When Valuing a Company</li><li>14:51  - Sell 100%, Raise VC Money &amp; Grow the SaaS?</li><li>17:29 - When is The Right Time to Sell Your SaaS</li><li>20:34 - Reasons Why Founders Are Selling Their SaaS</li><li>22:43 - The Advisor Work on a Transaction</li><li>27:16 - Relationship Vs Cold Outreach To Approach Buyers</li><li>29:31 - Lowell's Past Ventures Before Traction Advising</li><li>30:51 -  Lowell's Vision While Starting Traction Advising</li><li>31:46 - Lowell's Piece of Advice for His 25 Years Old Self</li><li>32:37 - Lowell's Biggest Challenges at Traction Advising</li><li>34:10 - Instrumental Resources for Lowell's Success</li><li>35:18 - What Does Success Mean to Lowell Today</li><li>36:57 -  Get in Touch With Lowell</li></ul>Get in Touch with Lowell:<a href="https://www.linkedin.com/in/lowellricklefs/" rel="noopener noreferrer nofollow" target="_blank">Lowell's LinkedIn</a><a href="mailto:lowell@tractionadvising.com" rel="noopener noreferrer">Lowell's Email</a>Mentions:<a href="https://en.wikipedia.org/wiki/Steve_Jobs" rel="noopener noreferrer nofollow" target="_blank">Steve Jobs</a>Books:<a href="https://www.amazon.com.br/Paradox-Choice-Why-More-Less/dp/149151423X" rel="noopener noreferrer nofollow" target="_blank">The Paradox of Choice</a> Tag Us &amp; Follow:<ul><li><a href="https://www.facebook.com/SaaSDistrictPodcast/" rel="noopener noreferrer nofollow" target="_blank">Facebook</a></li><li><a href="https://www.linkedin.com/company/horizen-capital" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li><a href="https://www.instagram.com/saasdistrict/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a></li></ul> More About Akeel:<ul><li><a href="https://twitter.com/AkeelJabber" rel="noopener noreferrer nofollow" target="_blank">Twitter </a></li><li><a href="https://linkedin.com/in/akeel-jabbar" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> </li><li><a href="https://horizencapital.com/saas-podcast/" rel="noopener noreferrer nofollow" target="_blank">Saas Podcast</a></li><li><a href="https://horizencapital.com/saas-consulting-services/" rel="noopener noreferrer nofollow" target="_blank">SaaS Consulting</a></li><li><a href="https://horizencapital.com/how-to-value-saas-business/" rel="noopener noreferrer nofollow" target="_blank">How to Value a SaaS Company</a></li></ul>

Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165

B2B SaaS founders envision their entrepreneurial journey including a liquidity event such as an IPO, a financial acquisition, or a strategic acquisition from an industry leader.Lowell Ricklefs has deep operating experience leading tech companies and has experienced acquisitions on both the buyer and the seller side multiple times. During these processes, Lowell often wondered why banks were required to sell a SaaS company.Lowell identified an opportunity for enhanced sell-side assistance for SaaS companies in the $3M - $20M ARR range.The first topic we cover is the personal decision of deciding to sell your company and the signs that suggest maybe this is the time to consider selling. One sign is the journey has been very long and arduous and the founder is tired, does not have any new breakout ideas, and is ready to exit.  Another sign is when a market segment becomes very hot, the competition is fierce and larger companies have started to enter as competitors. One threshold that Lowell suggests is critical to optimizing company value is reaching at least $5M - $10M ARR will materially increase both the interest and value that your SaaS company will receive. A consideration that a founder needs to be fully explored is if they are truly ready to step away from being the day-to-day leader of the business.  Often, especially in strategic acquisitions, the founder who has been the CEO for years will most likely be asked to take a reduced role within a larger organization.  Some founders can find this very comfortable, but often it can become a struggle when the ultimate decisions will not be their own.Strategic acquirers typically will be looking for a company with at least $10M ARR.  At a macro level, Growth and Retention metrics are the most important metrics that a strategic acquirer will evaluate.  Net Revenue Retention, logo churn, revenue concentration, total addressable market, and EBITDA are important to strategic acquirers.  Another metric that strategic acquirers consider is the amount of capital raised or consumed, as strategic acquirers do appreciate and value the company's ability to grow efficiently.Our host, Ray asked Lowell the question for a $10M ARR company which is more important to an acquirer - Growth Rate or Net Dollar Retention?  Lowell said both are important, but one that can grow organically as measured by Net Dollar Retention is his choice for the most important company value impacting metric...at $10M  ARR and above.An early-stage company will not be valued based upon the level of profitability by a strategic buyer, but Lowell still recommends having a plan to become EBITDA positive, and growing that profitability is a critical metric.One consideration for strategic acquirers, especially Private Equity (PE) is if your company will become a "PLATFORM" for industry consolidation.   There are several PE firms that have a thesis of consolidating the industry, growing through acquisition, and eliminating duplicate SG&amp;A costs leading to increased profitability.  In this scenario, having great organic and profitable growth is foundational to the company becoming the platform for consolidation and growth."PLATFORM" - what does this mean in strategic acquisition?  For Private Equity - it is the company that becomes the centerpiece of a consolidation strategy. $10M ARR is really the threshold to be considered as the platform for a strategic consolidation strategy.  Many PE companies also use the available market size as a criterion for using a consolidation strategy - but many also will focus primarily on Internal Rate of Return (IRR) as the primary criteria.If you see an acquisition for your SaaS company as a potential outcome, the conversation with Lowell is a great listen!

B2B SaaS founders envision their entrepreneurial journey including a liquidity event such as an IPO, a financial acquisition, or a strategic acquisition from an industry leader. Lowell Ricklefs has deep operating experience leading tech companies and has experienced acquisitions on both the buyer and the seller side multiple times. During these processes, Lowell often wondered why banks were required to sell a SaaS company. Lowell identified an opportunity for enhanced sell-side assistance for SaaS companies in the $3M - $20M ARR range. The first topic we cover is the personal decision of deciding to sell your company and the signs that suggest maybe this is the time to consider selling. One sign is the journey has been very long and arduous and the founder is tired, does not have any new breakout ideas, and is ready to exit.  Another sign is when a market segment becomes very hot, the competition is fierce and larger companies have started to enter as competitors.  One threshold that Lowell suggests is critical to optimizing company value is reaching at least $5M - $10M ARR will materially increase both the interest and value that your SaaS company will receive.  A consideration that a founder needs to be fully explored is if they are truly ready to step away from being the day-to-day leader of the business.  Often, especially in strategic acquisitions, the founder who has been the CEO for years will most likely be asked to take a reduced role within a larger organization.  Some founders can find this very comfortable, but often it can become a struggle when the ultimate decisions will not be their own. Strategic acquirers typically will be looking for a company with at least $10M ARR.  At a macro level, Growth and Retention metrics are the most important metrics that a strategic acquirer will evaluate.   Net Revenue Retention, logo churn, revenue concentration, total addressable market, and EBITDA are important to strategic acquirers.  Another metric that strategic acquirers consider is the amount of capital raised or consumed, as strategic acquirers do appreciate and value the company's ability to grow efficiently. Our host, Ray asked Lowell the question for a $10M ARR company which is more important to an acquirer - Growth Rate or Net Dollar Retention?  Lowell said both are important, but one that can grow organically as measured by Net Dollar Retention is his choice for the most important company value impacting metric...at $10M  ARR and above. An early-stage company will not be valued based upon the level of profitability by a strategic buyer, but Lowell still recommends having a plan to become EBITDA positive, and growing that profitability is a critical metric. One consideration for strategic acquirers, especially Private Equity (PE) is if your company will become a "PLATFORM" for industry consolidation.   There are several PE firms that have a thesis of consolidating the industry, growing through acquisition, and eliminating duplicate SG&amp;A costs leading to increased profitability.  In this scenario, having great organic and profitable growth is foundational to the company becoming the platform for consolidation and growth. "PLATFORM" - what does this mean in strategic acquisition?  For Private Equity - it is the company that becomes the centerpiece of a consolidation strategy. $10M ARR is really the threshold to be considered as the platform for a strategic consolidation strategy.  Many PE companies also use the available market size as a criterion for using a consolidation strategy - but many also will focus primarily on Internal Rate of Return (IRR) as the primary criteria. If you see an acquisition for your SaaS company as a potential outcome, the conversation with Lowell is a great listen!