Chris Steinkamp's guest appearances

Chris Steinkamp

Channel Mastery

Moving Iron Podcast

Jason Mauck

Jen Gurecki

John Morgan

Colin Hurd

Chris Dickerson

Zach Johnson

Bob Rogers

John Hawkins

Rob Little

Rob DeMartini

Damian Mason

Dan Sullivan

Michael Roberts

Ashley Korenblat

Eric Porter

OwlTail

For the past five-plus months, through the COVID pandemic, recession and also, the social unrest that’s become part of our day-to-day lives as we shepherd our businesses, we’ve been talking around the importance of connecting your brand to a cause.  Today, we start a series on Channel Mastery about how to take action on that super important goal.  Connecting your specialty brand with social justice, social impact or a cause is not a nice-to-consider any longer - it’s a must do. No matter how you refer to it, it’s the action of having your brand stand for something and taking action toward supporting that cause every month going forward. Consumers are demanding that their favorite brands align with them ethically and that those brands are taking action to make the change happen in the world they want to see. They no longer witness their government or other trusted institutions creating that change; so they’re now expecting their favorite brands to do just that.  Our first expert resource on that topic, hand picked for you, Channel Masters, is Chris Steinkamp, my guest on the Channel Mastery podcast today. Chris is the Principal and Founder of Baselayer Group and one of the founding members of Protect Our Winters (POW).  Chris is a fantastic resource for specialty brand leaders intent on aligning their ‘why’ with social and environmental impact. In this episode, you’ll learn how to give you fans and followers what they want: a cause to believe in and join, as well as a way to “roll up their sleeves and do something” with you to create change. Chris shares stories from the early days of POW and how other brands are leading by example to make real impact. So many brands want to do the right thing right now, and consumers are tying their dollars to their values and supporting brands and businesses that align with them. We dive into creating movements and how brands can build deep loyalty from their fans and followers through corporate social responsibility.  Chris Steinkamp is the principal of Baselayer, a marketing consultancy that helps values-driven businesses and organizations build their brands and drive change through impactful brand strategies and consumer engagement initiatives. In 2007, he started Protect Our Winters (POW) with Jeremy Jones and was the executive director of the organization for a decade. He wrote the mission and the strategic business plan, built the POW brand and launched numerous initiatives and partnerships that established POW as the pre-eminent climate organization representing the outdoor sports community around the world. He spent most of his career in Los Angeles, at advertising and marketing agencies such as TBWA\Chiat\Day, Deutsch and Octagon, developing award-winning campaigns for Nissan and BMW, and was part of the core team that won the Grand Effie for Nissan.

For the past five-plus months, through the COVID pandemic, recession and also, the social unrest that’s become part of our day-to-day lives as we shepherd our businesses, we’ve been talking around the importance of connecting your brand to a cause.  Today, we start a series on Channel Mastery about how to take action on that super important goal.  Connecting your specialty brand with social justice, social impact or a cause is not a nice-to-consider any longer - it’s a must do. No matter how you refer to it, it’s the action of having your brand stand for something and taking action toward supporting that cause every month going forward. Consumers are demanding that their favorite brands align with them ethically and that those brands are taking action to make the change happen in the world they want to see. They no longer witness their government or other trusted institutions creating that change; so they’re now expecting their favorite brands to do just that.  Our first expert resource on that topic, hand picked for you, Channel Masters, is Chris Steinkamp, my guest on the Channel Mastery podcast today. Chris is the Principal and Founder of Baselayer Group and one of the founding members of Protect Our Winters (POW).  Chris is a fantastic resource for specialty brand leaders intent on aligning their ‘why’ with social and environmental impact. In this episode, you’ll learn how to give you fans and followers what they want: a cause to believe in and join, as well as a way to “roll up their sleeves and do something” with you to create change. Chris shares stories from the early days of POW and how other brands are leading by example to make real impact. So many brands want to do the right thing right now, and consumers are tying their dollars to their values and supporting brands and businesses that align with them. We dive into creating movements and how brands can build deep loyalty from their fans and followers through corporate social responsibility.  Chris Steinkamp is the principal of Baselayer, a marketing consultancy that helps values-driven businesses and organizations build their brands and drive change through impactful brand strategies and consumer engagement initiatives. In 2007, he started Protect Our Winters (POW) with Jeremy Jones and was the executive director of the organization for a decade. He wrote the mission and the strategic business plan, built the POW brand and launched numerous initiatives and partnerships that established POW as the pre-eminent climate organization representing the outdoor sports community around the world. He spent most of his career in Los Angeles, at advertising and marketing agencies such as TBWA\Chiat\Day, Deutsch and Octagon, developing award-winning campaigns for Nissan and BMW, and was part of the core team that won the Grand Effie for Nissan.

Chris Steinkamp, Principal and founder, Baselayer Group

Nate Wisehart

Moving Iron Podcast #4 Cash Flow – Nate Wisehart and Chris SteinkampOn this episode of Moving Iron Podcast I have two great guests Nate Wisehart and Chris Steinkamp. Nate is the General Manager of Ernie Williams LTD and Chris Steinkamp is a Territory Manager for Ag Direct covering half of Iowa.  Nate and Chris layout how best to consult customers about Cash Flow in their Operation.Ag Direct Can Be Found on the Web at:www.agdirect.comMoving Iron Podcast can be found on Facebook, Twitter, and Instagram  @movingironllc. You can also send me an email at movingironpodcast@movingironpodcast.com. If you have a questions or a comment please leave them their and will get back to you. Moving Iron Podcast can be found on these Podcast Platforms iTunes, Google Play, Stitcher Radio, Tune In Radio, and SoundCloud. Please like and write a review. Thanks. Show Catalog0:00 – Intro0:24 – Nate Wisehart and Ernie Williams Intro4:07 – Local Retail and Auction Market7:18 – The rest of 2017 outlook10:00 – Lasing Equipment and the influence on the Market17:20 – Planter EOP20:40 – 8R/9R outlook25:57 – Combine Market 30:45 – Customer Cash – How to Stabilize and Increase51:54 – Ag Direct and Chris Steinkamp Intro54:00 – 2017 Outlook and Current Markerts1:00:26 – What is Ag Direct Doing Different Now Then 5-10 years ago1:03:01 – Leasing Equipment, Machine Equity, Lease Returns, Residual Rates, and         the Effect on The Market 1:15:55 – What is the best mix of Lease to Retail Note?1:18:36 – How to Start the Cash Flow Conversation?1:21:18 – Chris’ Final Thoughts1:24:48 – Special Thanks.

Moving Iron Podcast #4 Cash Flow – Nate Wisehart and Chris Steinkamp On this episode of Moving Iron Podcast I have two great guests Nate Wisehart and Chris Steinkamp. Nate is the General Manager of Ernie Williams LTD and Chris Steinkamp is a Territory Manager for Ag Direct covering half of Iowa. Nate and Chris layout how best to consult customers about Cash Flow in their Operation. Ag Direct Can Be Found on the Web at: <a href="http://www.agdirect.com" rel="noopener nofollow" target="_blank">www.agdirect.com</a> Moving Iron Podcast can be found on Facebook, Twitter, and Instagram @movingironllc. You can also send me an email at <a href="mailto:movingironpodcast@movingironpodcast.com">movingironpodcast@movingironpodcast.com</a>. If you have a questions or a comment please leave them their and will get back to you. Moving Iron Podcast can be found on these Podcast Platforms iTunes, Google Play, Stitcher Radio, Tune In Radio, and SoundCloud. Please like and write a review. Thanks. Show Catalog 0:00 – Intro 0:24 – Nate Wisehart and Ernie Williams Intro 4:07 – Local Retail and Auction Market 7:18 – The rest of 2017 outlook 10:00 – Lasing Equipment and the influence on the Market 17:20 – Planter EOP 20:40 – 8R/9R outlook 25:57 – Combine Market 30:45 – Customer Cash – How to Stabilize and Increase 51:54 – Ag Direct and Chris Steinkamp Intro 54:00 – 2017 Outlook and Current Markerts 1:00:26 – What is Ag Direct Doing Different Now Then 5-10 years ago 1:03:01 – Leasing Equipment, Machine Equity, Lease Returns, Residual Rates, and the Effect on The Market 1:15:55 – What is the best mix of Lease to Retail Note? 1:18:36 – How to Start the Cash Flow Conversation? 1:21:18 – Chris’ Final Thoughts 1:24:48 – Special Thanks.

Moving Iron Podcast #4 - Customer Cash Flow - Nate Wisehart And Chris Steinkamp