Andy Sexton's guest appearances

Andy Sexton

Event Industry News Podcast

Coach 360

The Hard Rock Lunch Box

David Collins

Steve Wood

Randy Jackson

Brian Herman

Eli Brown

Woodrow Wilson

David Chalmers

Aaron Kaufman

Paul Campbell

Ruben Garcia

David Jones

Dave Campbell

Will Curran

Kevin Jackson

Ed Templeton

OwlTail

Bastrop ISD

Coach Andy Sexton, Director of Athletics for Bastrop ISD, took some time to talk with Coach 360 about the issues facing coaches today, and how the Bastrop ISD program is finding solutions. The issues and solutions discussed include: holding athletes accountable for mistakes, fighting to keep players engaged in the program, and hiring the right people. Key Takeaways: -Hold athletes accountable for mistakes so they learn how to change -Don’t lose sight of why you’re a coach: for the students -One of the most important things a head coach does is hire good people   Download a FREE week of curriculum at www.2words.tv/gameplan or email Colton at colton@2words.tv

Coach Andy Sexton, Director of Athletics for Bastrop ISD, took some time to talk with Coach 360 about the issues facing coaches today, and how the Bastrop ISD program is finding solutions. The issues and solutions discussed include: holding athletes accountable for mistakes, fighting to keep players engaged in the program, and hiring the right people. Key Takeaways: -Hold athletes accountable for mistakes so they learn how to change -Don’t lose sight of why you’re a coach: for the students -One of the most important things a head coach does is hire good people Download a FREE week of curriculum at <a href="http://www.2words.tv/gameplan" rel="nofollow" target="_blank">www.2words.tv/gameplan</a> or email Colton at colton@2words.tv

206. Accountability Starts with You | Andy Sexton | Bastrop ISD

Dan Mason

Dan Mason, managing director, and Andy Sexton, creative director from 2LK, joined Event Industry News for this week’s podcast to discuss the company’s 25-year history. First and foremost a brand experiential agency, 2LK creates memorable live events for trade shows, brand activations, launches and conferences, and boasts a client pool that includes Canon, HSBC, Wiko, Dell and the Royal Bank of Canada. Currently celebrating its 25thyear of “independence”, as described on the website, 2LK focuses on creating memorable live events to increase clients’ engagement, revenue and reach. Touching on the history of marketing, Dan and Andy took us back to the economic crash of 2008 during which traditional marketing strategies such as print journalism took a substantial hit. Not only affected by the dipping marketing budgets, print also suffered from the development of certain technologies. The two colleagues agreed that “print went from being themethod of communication to just being a method,” alluding to the rise of the Internet, social media platforms, blogs and online influencers. Brands and organisations need to think outside the box to get their messages heard. Live events have the power to create meaningful impressions on potential clients and encourage more business from existing ones. Andy commented that, though live events are short-lived, they have the potential to create lasting influences after the event has finished. “There is a hungry appetite for experiential at the moment,” he claimed, drawing upon his own 12 years’ experience at the company. Technology even allows the success of these events to be measured somewhat, with factors such as dwell time and audience movement now being quantifiable. If you would like to feature on one of our weekly podcasts, please email editor@eventindustrynews.com.

Dan Mason, managing director, and Andy Sexton, creative director from 2LK, joined Event Industry News for this week’s podcast to discuss the company’s 25-year history. First and foremost a brand experiential agency, 2LK creates memorable live events for trade shows, brand activations, launches and conferences, and boasts a client pool that includes Canon, HSBC, Wiko, Dell and the Royal Bank of Canada. Currently celebrating its 25thyear of “independence”, as described on the website, 2LK focuses on creating memorable live events to increase clients’ engagement, revenue and reach. Touching on the history of marketing, Dan and Andy took us back to the economic crash of 2008 during which traditional marketing strategies such as print journalism took a substantial hit. Not only affected by the dipping marketing budgets, print also suffered from the development of certain technologies. The two colleagues agreed that “print went from being themethod of communication to just being a method,” alluding to the rise of the Internet, social media platforms, blogs and online influencers. Brands and organisations need to think outside the box to get their messages heard. Live events have the power to create meaningful impressions on potential clients and encourage more business from existing ones. Andy commented that, though live events are short-lived, they have the potential to create lasting influences after the event has finished. “There is a hungry appetite for experiential at the moment,” he claimed, drawing upon his own 12 years’ experience at the company. Technology even allows the success of these events to be measured somewhat, with factors such as dwell time and audience movement now being quantifiable. If you would like to feature on one of our weekly podcasts, please email <a href="mailto:editor@eventindustrynews.com">editor@eventindustrynews.com</a>.

Podcast: Dan Mason & Andy Sexton from 2LK discuss experiential marketing