Hipstik Legwear's guest appearances

Hipstik Legwear

The Business Bitch Podcast

GWBC Radio

Laura McGuire

Debra Wilson

Adam Moore

Robyn Davis

Beatrice Dixon

Randy Brown

Nancy Williams

Theresa Payton

Renee Smith

Laura Davis

Anita Davis

Marissa Levin

Alex Batdorf

Jodi Daniels

Roy Morejon

OwlTail

Laura McGuire, founder of Hipstik® Legwear, believes that women should not be squeezed and uncomfortable in tights and sheers. She talked with many women to find out what they want in legwear - the resounding answer: comfort without sacrificing style! Six years ago she created a legwear design that does not squeeze, dig, roll or […]The post Laura McGuire with Hipstik Legwear appeared first on Business RadioX ®.

Laura McGuire, founder of Hipstik® Legwear, believes that women should not be squeezed and uncomfortable in tights and sheers. She talked with many women to find out what they want in legwear - the resounding answer: comfort without sacrificing style! Six years ago she created a legwear design that does not squeeze, dig, roll or […] The post Laura McGuire with Hipstik Legwear appeared first on Business RadioX ®.

Laura McGuire with Hipstik Legwear

She was so freaking uncomfortable at work one day, that she actually snuck to the bathroom and CUT her tights open around the waist. Not because they didn’t fit, just because they weren’t made for comfort. So she reimagined the “tights” concept and invented her own. On today’s podcast episode, we’re talking with Laura McGuire, inventor and founder of Hipstik Legwear about how she came up with her idea and ALL the steps she took in between to launch &amp; sell her product to success. (Including getting it on the shelves at Macy’s! 😱) You’ll learn about the invention &amp; manufacturing process (and why you don’t even need blueprints to start, just an idea), NDAs, getting a patent, and different ways to sell your product through different online &amp; offline retail stores. Laura’s VERY experienced in this area, and has TONS of advice and helpful insights to share!   Things We Talked About  Where &amp; how she got the idea for better tights &amp; professional leg wear (she had to cut a slit in hers one day just because they were so damn uncomfortable) Finding a manufacturer &amp; discovering that there had been no innovation in how the product was made in DECADES Working WITH a manufacturer to get the product just right… you don’t have to have the end result in mind; just a desire to make something better - MY big takeaway from this episode was this Using family &amp; friends &amp; really grassroots, inexpensive ways to do product &amp; market testing Why NDAs are so, so important with product ideas &amp; design Why she wished she knew more about patenting from the get-go &amp; what you need to know if &amp; when you get started. (You need to design for a patent BEFORE your product is out &amp; on the market for sale.) Why you should just suck it up &amp; take the time to write your own patent &amp; have a lawyer look it over, instead of having a lawyer look it all over for you. Put in the mind-numbing details. How long the patent process takes: she began in 2016 &amp; is still patent pending. Be ready to be patient, but don’t let it hold you back from getting your product out there. Getting physical products on shelves: her journey in doing this &amp; how she’d advise other entrepreneurs to go about it Selling on other online platforms like Amazon &amp; Walmart. (Walmart now allows third party sellers! Who knew!) Getting through the gatekeeper to get a retail store to place an order &amp; how getting placed in one store can translate into getting placed into 100 or 1,000 more stores. Why a no is never a no in her book. (And my book.) How Covid affected their business: a higher percentage of sales coming through e-commerce, AND it changing their target market of customers. You need to have a lot of “you’s” to make your business happen, but the “you’s” out there in the world may not be the biggest piece of your business’s profitability pie. Why she STILL answers EVERY SINGLE customer email, despite having three different jobs    Links Mentioned  Hipstik Legwear @ hipstiks.com - Get 15% off everything with coupon code BIZ15 Fifty Fifty Marketing Agency Idea to Shelf to Sold Episode 18: Start &amp; Grow an E-commerce Business with Luke Pearce of Radical Tea Towel Google Patents Email Permutator: Find (almost) anyone's email Google Analytics  Learn How to Add Google Analytics on Your Website: Business Bitch Tutorial   Hotjar Email Laura: happy@hipstiks.com 

She was so freaking uncomfortable at work one day, that she actually snuck to the bathroom and CUT her tights open around the waist. Not because they didn’t fit, just because they weren’t made for comfort. So she reimagined the “tights” concept and invented her own. On today’s podcast episode, we’re talking with Laura McGuire, inventor and founder of Hipstik Legwear about how she came up with her idea and ALL the steps she took in between to launch &amp; sell her product to success. (Including getting it on the shelves at Macy’s! 😱) You’ll learn about the invention &amp; manufacturing process (and why you don’t even need blueprints to start, just an idea), NDAs, getting a patent, and different ways to sell your product through different online &amp; offline retail stores. Laura’s VERY experienced in this area, and has TONS of advice and helpful insights to share!   Things We Talked About <ul> <li>Where &amp; how she got the idea for better tights &amp; professional leg wear (she had to cut a slit in hers one day just because they were so damn uncomfortable)</li> <li>Finding a manufacturer &amp; discovering that there had been no innovation in how the product was made in DECADES</li> <li>Working WITH a manufacturer to get the product just right… you don’t have to have the end result in mind; just a desire to make something better - MY big takeaway from this episode was this</li> <li>Using family &amp; friends &amp; really grassroots, inexpensive ways to do product &amp; market testing</li> <li>Why NDAs are so, so important with product ideas &amp; design</li> <li>Why she wished she knew more about patenting from the get-go &amp; what you need to know if &amp; when you get started. (You need to design for a patent BEFORE your product is out &amp; on the market for sale.)</li> <li>Why you should just suck it up &amp; take the time to write your own patent &amp; have a lawyer look it over, instead of having a lawyer look it all over for you. Put in the mind-numbing details.</li> <li>How long the patent process takes: she began in 2016 &amp; is still patent pending. Be ready to be patient, but don’t let it hold you back from getting your product out there.</li> <li>Getting physical products on shelves: her journey in doing this &amp; how she’d advise other entrepreneurs to go about it</li> <li>Selling on other online platforms like Amazon &amp; Walmart. (Walmart now allows third party sellers! Who knew!)</li> <li>Getting through the gatekeeper to get a retail store to place an order &amp; how getting placed in one store can translate into getting placed into 100 or 1,000 more stores.</li> <li>Why a no is never a no in her book. (And my book.)</li> <li>How Covid affected their business: a higher percentage of sales coming through e-commerce, AND it changing their target market of customers.</li> <li>You need to have a lot of “you’s” to make your business happen, but the “you’s” out there in the world may not be the biggest piece of your business’s profitability pie.</li> <li>Why she STILL answers EVERY SINGLE customer email, despite having three different jobs</li> </ul>   Links Mentioned <ul> <li><a href="https://hipstiks.com/" rel="noopener noreferrer nofollow" target="_blank">Hipstik Legwear @ hipstiks.com</a> - Get 15% off everything with coupon code BIZ15</li> <li><a href="https://weare5050.com/" rel="noopener noreferrer nofollow" target="_blank">Fifty Fifty Marketing Agency</a></li> <li><a href="https://weare5050.com/building-a-brand-idea-to-shelf-and-from-shelf-to-sold/" rel="noopener noreferrer nofollow" target="_blank">Idea to Shelf to Sold</a></li> <li><a href="https://businessbitch.com/luke-pearce-ecommerce-business/" rel="noopener noreferrer nofollow" target="_blank">Episode 18: Start &amp; Grow an E-commerce Business with Luke Pearce of Radical Tea Towel</a></li> <li><a href="https://patents.google.com/" rel="noopener noreferrer nofollow" target="_blank">Google Patents</a></li> <li><a href="http://metricsparrow.com/toolkit/email-permutator/" rel="noopener noreferrer nofollow" target="_blank">Email Permutator</a>: Find (almost) anyone's email</li> <li><a href="https://marketingplatform.google.com/about/analytics/" rel="noopener noreferrer nofollow" target="_blank">Google Analytics</a> <ul> <li><a href="https://businessbitch.com/add-google-analytics-to-your-website/" rel="noopener noreferrer nofollow" target="_blank">Learn How to Add Google Analytics on Your Website: Business Bitch Tutorial</a></li> </ul> </li> <li><a href="https://www.hotjar.com/" rel="noopener noreferrer nofollow" target="_blank">Hotjar</a></li> <li>Email Laura: happy@hipstiks.com</li> </ul>

Ep. 36: The Entire Process Behind Inventing & SELLING a Physical Product - Laura McGuire of Hipstik Legwear