Matthew Santagapita's guest appearances

Matthew Santagapita

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Andrew Young's Fantastic Talks with Remarkable People

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Michelle Baldwin

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Matthew Santagapita is a licensed realtor specializing in the city of London and surrounding area. Matt's hard work, sensitivity, and professionalism, as well as his personal interest in investment properties, have helped him to become one of the top producing agents in the area. A family man, Matthew believes in the value of community and has co-founded locorum.ca to highlight and promote the best and most exciting parts of local businesses, food, community, and events.In addition to his professional commitments, Matthew is a strong believer in giving back to the community, and supports various charitable causes. Matthew Santapagita Episode 7 Audio Matthew Santapagita Episode 7 TranscriptAndrew Young: My name is Andrew Young. You may recognise me from the Internet. I love my life, my cats, my job, and my community. I'm taking up your time today because on this journey of life, I've met wonderful people who make our city better, and I want you to meet them, too. This is Andrew Young's Fantastic Talks with Remarkable People. AY: Unabashedly honest. Unapologetically altruistic. Uniquely analytical. This episode's guest will move you literally and figuratively. He has brought our community closer. He has a beautiful mind and challenges you to think about things on many different levels. I am proud to be sitting down with Mr. Matthew Santagapita. Matthew. Matthew Santagapita: Thanks for having me. AY: Thanks for taking the time today, man. Are you having a good day? MS: Awesome. AY: Yeah. You got strong sock game. MS: So do you. Yeah, we match. AY: I really appreciate that. We didn't even talk about it. It's going very well so far. MS: I know. AY: The Santa Sells Houses team. MS: Yep. AY: Santa Knows Best. MS: Yep. AY: Monday Market Update. Business of the Week. Finally, Locorum. MS: Yep. AY: You've built an amazing real estate team, and you keep pushing the real estate market forward and increased the amount of business and the quality of business. You've created a stronger community because of your efforts by highlighting independent businesses on top of everything else that you do. Why have you selected these independent businesses, and what are you trying to achieve by doing it? MS: Why? So generally... It's kind of a tough question for me, and really, I guess what it- to summarise it in maybe a quick and easy way, it's that not enough is being done for small and medium businesses. That's what it really comes down to. You know, major corporations, they can afford lobbyists. They can afford, you know, multi-million dollar ad budgets and things like that, but... Which is great, and I'm not knocking big business because you need big business, but when you look at entrepreneurism, you know, small business owners, medium business owners, I mean, it's a grind. It's a struggle. So, you know, oddly enough, you know, this love of entrepreneurism and kind of like, you know, the local hustler and grinder stemmed from a few conversations that... Some conversations with you and kind of with some other people where... A lot of people think London is boring. And, you know, as a realtor, you know, my profession, my career, my job, we're supposed to know the city. And through these conversations, I started kind of scratching my head thinking, wait a minute, do I actually really know my city? And then as you- as we started to explore it, you start having purposeful conversations with business owners and you realise that, you know, they have the sleepless nights. They, you know, they have the thought of, are we really going to make it? Will we be here next week, next month, next year? And so we started looking at it, like you could say, maybe partially a selfish side, because let's just- let's be honest, my face gets out there, which is good for business, good for our team, and it, you know, provides income for, you know, everybody in my organisation, but you start looking at it more and more, and it almost became I would almost say like an addiction of curiosity. And it's this thing of you started- you know, we started to see like, you know, London's really interesting, and we have to help these people because, I mean, they all have like it's- they all have the same worries. And there's no easy way of, you know, there's no magic red button that you can just slap and say, OK, let's help all the entrepreneurs, let's help all the small business owners. I mean, that's the beating heart of our economy. I don't, I don't care what anybody says that... If you take entrepreneurism, let's call it, which is small, medium businesses, people who are kind of challenging the status quo. You remove that from our economy, we're in the Stone Ages and that scares me. Because- and I have young kids, that's why. I have a two year old. I have a six year old. And part of this is also, I need to be part of the, the, the movement to ensure that we have this awesomeness 10, 20, 50 years down the road. AY: And it can simply boil down to giving awareness about these businesses and giving them exposure. So that's, that's kind of the goal I imagine of all the different organizations- MS: Yeah. AY: -organizations that you have. MS: What we thought was weird when we started to, you know, kind of really get jazzed up as we were doing this. There's nothing out there to actually- like a unified platform just to, you know, I guess throw a word on it where you can, you know, if you're in the west side of London, you can understand what's going on in, you know, Old East Village. AY: Right. MS: You know, if you're up in Masonville, that you can see what's going on in White Oaks or Lambeth or... We don't travel, and it sounds weird, we don't travel as much in our city as like, we're very- we're in bubbles. And you really start to... I really started to notice that. I mean, with, you know, friends and family and then meeting new people, the amount of people who we reach, you know, who are, you know, thank you for doing the Business of the Week video, I love coffee, and I found that coffee shop, I had no idea it was there, or I had no idea that this pizza place was there. And they have the most amazing, you know, pizza. And you're just mindblown. AY: Right. MS: Because there is no mechanism. There's nowhere you can go and let's just say online where you're like, what is all the cool stuff going on in London and how can I support small businesses? AY: For example, when you go to Toronto, you've got blogTO. MS: Yeah. AY: Yeah. So that's a good platform. And every time you know, my wife and I go to the city, we're just looking at the new restaurants and what to do. MS: Exactly.  AY: So, so good for you to sort of bring us to, to the next level. MS: Yeah. AY: I want to take a second. I want to discuss your new- your new project. Locorum.  Locorum. Break it down. What's- what is it? What's it gonna be? MS: So, okay. AY: What do you want, man? What's going on? MS: I want awesomeness. AY: You already got it. MS: Well, I don't know. Well, either I'm crazy or I'm onto something, and it'll be amazing. I hope, I hope it's the latter. But so, so through exploring the city and, you know, kind of trying to, you know, participate in building the awareness of all these different, you know, smaller, you know, small businesses. I kind of... like I say it's an addiction. I want more and more and more. Well, the problem when, you know, we were calling it Santa Knows Best- we're just in this middle of this transition- is it works when I'm attached to it. AY: Right. MS: Because it's like Santa, Santagapita, oh, clever. Yep. Easy to get. The problem is when the addiction of exploring the city and helping these small businesses really started to flourish, we start talking, how can we get other people involved? How can we do other things? And it's like, well, now it just kind of conflicts. It no longer makes sense because if let's say you appear on there, you know, Andrew Young, Santa Knows Best, the frequency is not the same. So we did some kind of you know, call it exploration of words and, you know, kind of started looking at things, and we kind of stumbled upon this word Locorum, which is the protector of local in Latin kind of or protector of the local people kind of thing. So it kind of fits with what we're doing, because the whole concept is, again, nothing wrong, nothing wrong with major corporations. They've never had more cash in the bank than ever before, historically speaking. AY: Right. MS: They're well off. They're doing fine. They don't, they don't, they don't need as much support. Who needs support is, you know, that, that husband-wife combo that are slugging it out at a new restaurant or a coffee shop or clothing company or a jewellery company. Those are the people who need the support. Tiffany's does not really technically need to sell another piece of jewellery for them to all stay in business, right? You know, and that's maybe a weird way of looking at it, but that's- that's just the truth. And I mean, local people, they spend money locally. They support everything local. It's a- it's a movement that's been coming and it's been bubbling up, and there's just little voids. So with the creation of Locorum, I mean, it's it's a, you know, it's a website that has a pile of blog content all about the city of London, where we highlight, you know, Business of the Week, Best of London series on every single category. Well, we want to do every single category. The thing is, we have about five hundred best of London ideas. It's just trying to get there. But it's not just through written text, it's through written text, through imagery and video. Because, you know, we we also look at the analytics. People connect to video much more than text. I mean, somebody, you know, if you're trying to showcase a burger from a restaurant, I mean, how do you really... Don't get me wrong. You could put it in text. I'm not going to read it. Image, I'll look at it, but you know what video I can- you can cut into it and see it and really kind of get someone salivating. We're also going to be creating- well we have, it's phase two this will be coming out, an interactive neighbourhood map. So the neat part is where you will be able to hover in any neighbourhood over this map for the city of London, and you will be on to just focus on small, medium businesses, and it'll all be intertwined. We're gonna be having a citywide event calendar, which I think is the first thing in London like that. We want it to be a one stop shop where every single event within the city of London ends up on there, and that's whether or not it's a big thing or a small thing doesn't matter. It's about being a spot to go and find your jam. And then we have a couple other things that are kind of coming that are bubbling up. We have a preferred, kind of like a trusted resource kind of campaign idea that we're that we're hoping to get off the ground in Q1 of 2020. And again, it's just local people who know the city get them involved. Some exciting stuff. And then a couple other things that well... We're- we've got a shop coming and we've had- there's- it's like, it's huge. We have an app. The app, I think will be interesting and again, it's all piped in. You want to find a burger joint, you'll open the app, you'll go local burger joints. You're not going to find, you know, a Burger King, McDonald's, a major chain. AY: Right. MS: It's all going to find small local, and the problem with that is there's no very easy way of getting that information. AY: Right. M: And manually doing it and having boots on the ground. Where it's even more exciting is this, this platform we've been building for the past six months in the background, it's being designed to actually expand outside of London, which that will be interesting to see if we can take this from London and go east coast to west coast with it. Who knows? That could take years. It could never happen. But we want to make sure that the option's there. AY: You know, community happens everywhere, right? MS: Yeah. AY: And I like the small town approach that, that you're taking. Congratulations on being, you know, a community champion, and thanks for being a community builder. I know that you're, you're much too humble to consider yourself either one of those, but I'm telling you that you are. Unfortunately, all good things must come to an end, and here we are at the end of this, and at the end of this episode. As always, I love talking to you, man. MS: We always have a good time. AY: It's always- it's always a good time. MS: Yeah. AY: So thank you to Matt Santagapita. And thanks, thanks to the Wolf Performance Hall for being incredible hosts today as well. So thanks again for your time, appreciate it.MS: Thank you, AY. Announcer: Andrew Young’s Fantastic Talks with Remarkable People, this time featuring Matthew Santapagita, is proudly produced by webisodes and The Community Mortgage Movement at The Wolf Performance Hall in beautiful downtown London, Ontario.Adam Caplan, Sammy Roach and Andrew Young produced this episode, the sound was recorded and mixed by Eric Altomonte from The Watershed Studios. Sammy Roach edited the episode, Nicole Coenen handled camera and the jib, and Rory Morris was our Lighting Director and Stage Manager at the Wolf Performance Hall.We want to extend a special thanks to our guest today, Matthew Santagapita for making the time for us, and to Catherine Coreno at the Wolf Performance hall for graciously hosting us.We’d also like to thank Ermy Young, Mottyl Young, Jennifer Young,Joseph’s Clothiers, Studio Kuefner, and both Cheese and Zoodles. I wonder if there’s any discussion of local London Zoodles over there at locorum.ca.If you enjoyed this episode, tell a friend about our series and send them to fantastictalks.com so they can subscribe to our podcast or YouTube channel.This has been a webisodes podcast and produced with The Community Mortgage Movement which, I’m given to understand by our crack team of barristers and solicitors, is powered by The Modern Mortgage Unlimited Company FSRA # 13133

Matthew Santagapita is a <a href="https://www.santasellshouses.com/" rel="nofollow" target="_blank">licensed realtor</a> specializing in the city of London and surrounding area. Matt's hard work, sensitivity, and professionalism, as well as his personal interest in investment properties, have helped him to become one of the top producing agents in the area. A family man, Matthew believes in the value of community and has co-founded <a href="http://locorum.ca" rel="nofollow" target="_blank">locorum.ca</a> to highlight and promote the best and most exciting parts of local businesses, food, community, and events.In addition to his professional commitments, Matthew is a strong believer in giving back to the community, and supports various charitable causes. <h3>Matthew Santapagita Episode 7 Audio</h3> <h3>Matthew Santapagita Episode 7 Transcript</h3>Andrew Young: My name is Andrew Young. You may recognise me from the Internet. I love my life, my cats, my job, and my community. I'm taking up your time today because on this journey of life, I've met wonderful people who make our city better, and I want you to meet them, too. This is Andrew Young's Fantastic Talks with Remarkable People. AY: Unabashedly honest. Unapologetically altruistic. Uniquely analytical. This episode's guest will move you literally and figuratively. He has brought our community closer. He has a beautiful mind and challenges you to think about things on many different levels. I am proud to be sitting down with Mr. Matthew Santagapita. Matthew. Matthew Santagapita: Thanks for having me. AY: Thanks for taking the time today, man. Are you having a good day? MS: Awesome. AY: Yeah. You got strong sock game. MS: So do you. Yeah, we match. AY: I really appreciate that. We didn't even talk about it. It's going very well so far. MS: I know. AY: The Santa Sells Houses team. MS: Yep. AY: Santa Knows Best. MS: Yep. AY: Monday Market Update. Business of the Week. Finally, Locorum. MS: Yep. AY: You've built an amazing real estate team, and you keep pushing the real estate market forward and increased the amount of business and the quality of business. You've created a stronger community because of your efforts by highlighting independent businesses on top of everything else that you do. Why have you selected these independent businesses, and what are you trying to achieve by doing it? MS: Why? So generally... It's kind of a tough question for me, and really, I guess what it- to summarise it in maybe a quick and easy way, it's that not enough is being done for small and medium businesses. That's what it really comes down to. You know, major corporations, they can afford lobbyists. They can afford, you know, multi-million dollar ad budgets and things like that, but... Which is great, and I'm not knocking big business because you need big business, but when you look at entrepreneurism, you know, small business owners, medium business owners, I mean, it's a grind. It's a struggle. So, you know, oddly enough, you know, this love of entrepreneurism and kind of like, you know, the local hustler and grinder stemmed from a few conversations that... Some conversations with you and kind of with some other people where... A lot of people think London is boring. And, you know, as a realtor, you know, my profession, my career, my job, we're supposed to know the city. And through these conversations, I started kind of scratching my head thinking, wait a minute, do I actually really know my city? And then as you- as we started to explore it, you start having purposeful conversations with business owners and you realise that, you know, they have the sleepless nights. They, you know, they have the thought of, are we really going to make it? Will we be here next week, next month, next year? And so we started looking at it, like you could say, maybe partially a selfish side, because let's just- let's be honest, my face gets out there, which is good for business, good for our team, and it, you know, provides income for, you know, everybody in my organisation, but you start looking at it more and more, and it almost became I would almost say like an addiction of curiosity. And it's this thing of you started- you know, we started to see like, you know, London's really interesting, and we have to help these people because, I mean, they all have like it's- they all have the same worries. And there's no easy way of, you know, there's no magic red button that you can just slap and say, OK, let's help all the entrepreneurs, let's help all the small business owners. I mean, that's the beating heart of our economy. I don't, I don't care what anybody says that... If you take entrepreneurism, let's call it, which is small, medium businesses, people who are kind of challenging the status quo. You remove that from our economy, we're in the Stone Ages and that scares me. Because- and I have young kids, that's why. I have a two year old. I have a six year old. And part of this is also, I need to be part of the, the, the movement to ensure that we have this awesomeness 10, 20, 50 years down the road. AY: And it can simply boil down to giving awareness about these businesses and giving them exposure. So that's, that's kind of the goal I imagine of all the different organizations- MS: Yeah. AY: -organizations that you have. MS: What we thought was weird when we started to, you know, kind of really get jazzed up as we were doing this. There's nothing out there to actually- like a unified platform just to, you know, I guess throw a word on it where you can, you know, if you're in the west side of London, you can understand what's going on in, you know, Old East Village. AY: Right. MS: You know, if you're up in Masonville, that you can see what's going on in White Oaks or Lambeth or... We don't travel, and it sounds weird, we don't travel as much in our city as like, we're very- we're in bubbles. And you really start to... I really started to notice that. I mean, with, you know, friends and family and then meeting new people, the amount of people who we reach, you know, who are, you know, thank you for doing the Business of the Week video, I love coffee, and I found that coffee shop, I had no idea it was there, or I had no idea that this pizza place was there. And they have the most amazing, you know, pizza. And you're just mindblown. AY: Right. MS: Because there is no mechanism. There's nowhere you can go and let's just say online where you're like, what is all the cool stuff going on in London and how can I support small businesses? AY: For example, when you go to Toronto, you've got blogTO. MS: Yeah. AY: Yeah. So that's a good platform. And every time you know, my wife and I go to the city, we're just looking at the new restaurants and what to do. MS: Exactly.  AY: So, so good for you to sort of bring us to, to the next level. MS: Yeah. AY: I want to take a second. I want to discuss your new- your new project. Locorum.  Locorum. Break it down. What's- what is it? What's it gonna be? MS: So, okay. AY: What do you want, man? What's going on? MS: I want awesomeness. AY: You already got it. MS: Well, I don't know. Well, either I'm crazy or I'm onto something, and it'll be amazing. I hope, I hope it's the latter. But so, so through exploring the city and, you know, kind of trying to, you know, participate in building the awareness of all these different, you know, smaller, you know, small businesses. I kind of... like I say it's an addiction. I want more and more and more. Well, the problem when, you know, we were calling it Santa Knows Best- we're just in this middle of this transition- is it works when I'm attached to it. AY: Right. MS: Because it's like Santa, Santagapita, oh, clever. Yep. Easy to get. The problem is when the addiction of exploring the city and helping these small businesses really started to flourish, we start talking, how can we get other people involved? How can we do other things? And it's like, well, now it just kind of conflicts. It no longer makes sense because if let's say you appear on there, you know, Andrew Young, Santa Knows Best, the frequency is not the same. So we did some kind of you know, call it exploration of words and, you know, kind of started looking at things, and we kind of stumbled upon this word Locorum, which is the protector of local in Latin kind of or protector of the local people kind of thing. So it kind of fits with what we're doing, because the whole concept is, again, nothing wrong, nothing wrong with major corporations. They've never had more cash in the bank than ever before, historically speaking. AY: Right. MS: They're well off. They're doing fine. They don't, they don't, they don't need as much support. Who needs support is, you know, that, that husband-wife combo that are slugging it out at a new restaurant or a coffee shop or clothing company or a jewellery company. Those are the people who need the support. Tiffany's does not really technically need to sell another piece of jewellery for them to all stay in business, right? You know, and that's maybe a weird way of looking at it, but that's- that's just the truth. And I mean, local people, they spend money locally. They support everything local. It's a- it's a movement that's been coming and it's been bubbling up, and there's just little voids. So with the creation of Locorum, I mean, it's it's a, you know, it's a website that has a pile of blog content all about the city of London, where we highlight, you know, Business of the Week, Best of London series on every single category. Well, we want to do every single category. The thing is, we have about five hundred best of London ideas. It's just trying to get there. But it's not just through written text, it's through written text, through imagery and video. Because, you know, we we also look at the analytics. People connect to video much more than text. I mean, somebody, you know, if you're trying to showcase a burger from a restaurant, I mean, how do you really... Don't get me wrong. You could put it in text. I'm not going to read it. Image, I'll look at it, but you know what video I can- you can cut into it and see it and really kind of get someone salivating. We're also going to be creating- well we have, it's phase two this will be coming out, an interactive neighbourhood map. So the neat part is where you will be able to hover in any neighbourhood over this map for the city of London, and you will be on to just focus on small, medium businesses, and it'll all be intertwined. We're gonna be having a citywide event calendar, which I think is the first thing in London like that. We want it to be a one stop shop where every single event within the city of London ends up on there, and that's whether or not it's a big thing or a small thing doesn't matter. It's about being a spot to go and find your jam. And then we have a couple other things that are kind of coming that are bubbling up. We have a preferred, kind of like a trusted resource kind of campaign idea that we're that we're hoping to get off the ground in Q1 of 2020. And again, it's just local people who know the city get them involved. Some exciting stuff. And then a couple other things that well... We're- we've got a shop coming and we've had- there's- it's like, it's huge. We have an app. The app, I think will be interesting and again, it's all piped in. You want to find a burger joint, you'll open the app, you'll go local burger joints. You're not going to find, you know, a Burger King, McDonald's, a major chain. AY: Right. MS: It's all going to find small local, and the problem with that is there's no very easy way of getting that information. AY: Right. M: And manually doing it and having boots on the ground. Where it's even more exciting is this, this platform we've been building for the past six months in the background, it's being designed to actually expand outside of London, which that will be interesting to see if we can take this from London and go east coast to west coast with it. Who knows? That could take years. It could never happen. But we want to make sure that the option's there. AY: You know, community happens everywhere, right? MS: Yeah. AY: And I like the small town approach that, that you're taking. Congratulations on being, you know, a community champion, and thanks for being a community builder. I know that you're, you're much too humble to consider yourself either one of those, but I'm telling you that you are. Unfortunately, all good things must come to an end, and here we are at the end of this, and at the end of this episode. As always, I love talking to you, man. MS: We always have a good time. AY: It's always- it's always a good time. MS: Yeah. AY: So thank you to Matt Santagapita. And thanks, thanks to the Wolf Performance Hall for being incredible hosts today as well. So thanks again for your time, appreciate it.MS: Thank you, AY. Announcer: Andrew Young’s Fantastic Talks with Remarkable People, this time featuring Matthew Santapagita, is proudly produced by webisodes and The Community Mortgage Movement at The Wolf Performance Hall in beautiful downtown London, Ontario.Adam Caplan, Sammy Roach and Andrew Young produced this episode, the sound was recorded and mixed by Eric Altomonte from The Watershed Studios. Sammy Roach edited the episode, Nicole Coenen handled camera and the jib, and Rory Morris was our Lighting Director and Stage Manager at the Wolf Performance Hall.We want to extend a special thanks to our guest today, Matthew Santagapita for making the time for us, and to Catherine Coreno at the Wolf Performance hall for graciously hosting us.We’d also like to thank Ermy Young, Mottyl Young, Jennifer Young,Joseph’s Clothiers, Studio Kuefner, and both Cheese and Zoodles. I wonder if there’s any discussion of local London Zoodles over there at <a href="http://locorum.ca" rel="nofollow" target="_blank">locorum.ca</a>.If you enjoyed this episode, tell a friend about our series and send them to <a href="http://fantastictalks.com" rel="nofollow" target="_blank">fantastictalks.com</a> so they can subscribe to our podcast or YouTube channel.This has been a webisodes podcast and produced with The Community Mortgage Movement which, I’m given to understand by our crack team of barristers and solicitors, is powered by The Modern Mortgage Unlimited Company FSRA # 13133

Episode 7: Matthew Santagapita

Interview starts 5:30. I sit down with Matt and discuss all the different ways to connect with your audience using content. We eat fritters and talk about marketing ideas for Realtors.

#THEDAILYREALpodcast - Episode 005 - Matthew Santagapita