Anna Whiteman's guest appearances

Anna Whiteman

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Subscribing to Wellness

Kiva Dickinson

Michael Duda

Ben Horowitz

Rick Heitzmann

Paul Hsiao

Nicole Quinn

Michele Romanow

Jason Brown

Andrew Dudum

Eamonn Carey

Elizabeth Yin

Mike Ghaffary

Monique Woodard

Alexandra Fine

Martha Stewart

OwlTail

Today on Subscribing to Wellness we are joined by Coefficient Capital Principal and rockstar consumer investor, Anna Whiteman. Forbes named Anna 30 Under 30: Venture Capital for 2021, Entrepreneur magazine named Anna among its 100 Powerful Women of 2020, and Business Insider has named Anna a 30 and Under: Rising Star in Venture. Anna is the founder of Rad Ladies, a network of top female founders, and actively serves on the Board of the Vinetta Project’s New York Chapter. She received her BA in Philosophy Politics and Economics from the University of Pennsylvania Episode Fun Facts: 1) This episode features some great discussion on the convergence of consumer goods and technology, on emerging consumer trends such as connected fitness/health, and on a few unique early-stage consumer startups we're excited about including Ruby and Vacation 2) Coefficient Capital is focused on sourcing the best consumer goods companies that leverage technology in a meaningful and unique manner and posts an amazing consumer trends report accessible to all: https://www.coefficientcap.com/trends/ 3) Anna is a particularly great resource for any female founders or investors out there!--- Support this podcast: https://anchor.fm/subtowellness/support

Today on Subscribing to Wellness we are joined by Coefficient Capital Principal and rockstar consumer investor, Anna Whiteman. Forbes named Anna 30 Under 30: Venture Capital for 2021, Entrepreneur magazine named Anna among its 100 Powerful Women of 2020, and Business Insider has named Anna a 30 and Under: Rising Star in Venture. Anna is the founder of Rad Ladies, a network of top female founders, and actively serves on the Board of the Vinetta Project’s New York Chapter. She received her BA in Philosophy Politics and Economics from the University of Pennsylvania Episode Fun Facts: 1) This episode features some great discussion on the convergence of consumer goods and technology, on emerging consumer trends such as connected fitness/health, and on a few unique early-stage consumer startups we're excited about including Ruby and Vacation 2) Coefficient Capital is focused on sourcing the best consumer goods companies that leverage technology in a meaningful and unique manner and posts an amazing consumer trends report accessible to all: <a href="https://www.coefficientcap.com/trends/" rel="nofollow" target="_blank">https://www.coefficientcap.com/trends/</a> 3) Anna is a particularly great resource for any female founders or investors out there!--- Support this podcast: <a href="https://anchor.fm/subtowellness/support" rel="payment nofollow" target="_blank">https://anchor.fm/subtowellness/support</a>

Episode #03: Anna Whiteman, Coefficient Capital

This episode are highlights from my conversation with Anna Whiteman.I'm excited to share highlights from my conversation with Anna Whiteman, Vice President at Coefficient Capital. Coefficient Capital is a new venture capital fund that leads early growth investments in fast-moving consumer goods, typically investing in Series A and B rounds. So far they've invested in Just Spices, NomNom, Hydrant and Personal Care. Without further ado, here's Anna.Links:Click here to listen to my full conversation with Anna.Click here on Mobile to join our Community.

This episode are highlights from my conversation with Anna Whiteman. I'm excited to share highlights from my conversation with Anna Whiteman, Vice President at Coefficient Capital. Coefficient Capital is a new venture capital fund that leads early growth investments in fast-moving consumer goods, typically investing in Series A and B rounds. So far they've invested in Just Spices, NomNom, Hydrant and Personal Care. Without further ado, here's Anna. Links: <a href="https://www.theconsumervc.com/47-anna-whiteman-coefficient-capital-bold-marketing-using-non-standardizing-channels-when-a-dnvb-should-think-about-omnichannel-and-milestones-for-cpg-companies-at-series-a/" rel="nofollow" target="_blank">Click here to listen to my full conversation with Anna.</a> <a href="https://link.upstreamapp.com/eEoV65h1U6" rel="nofollow" target="_blank">Click here on Mobile to join our Community.</a>

Holiday Highlights: Anna Whiteman, Vice President at Coefficient Capital

Anna Whiteman, Vice President at Coefficient Capital. Coefficient Capital is a new venture capital fund that leads early growth investments in fast-moving consumer goods, typically investing in Series A and B rounds. So far they've invested in Just Spices, NomNom, Hydrant and Personal Care. Anna also founded Rad Ladies, a private network of female founders. Previously Anna worked at VMG on investments including Health Warrior and Vermont Smoke and Cure, and also at Tribeca Venture Partners and Credit Suisse.One book that inspired Anna professionally is Stress Test by Ian Robertson. One book that inspired Anna personally is A Theory of Justice by John Rawls.You can follow Anna on Twitter @AnnaWhiteman2. You can also follow your host, Mike, on Twitter @mikegelb. You can also follow for episode announcements @consumervc.In this episode you will learn -What attracted her to finance, consumer and startups? Anna walks through her diligence process at the Series A and Series B. What are some of the milestones that startups need to achieve? At what stage do DNVBs usually expand to offline retail? How does she think about subscription vs. non-subscription DNVB businesses? Is there a difference to how she approaches due diligence? How is she thinking about optimizing for profitability vs. growth in today’s landscape?What she think about the future of online advertising? What is Rad Ladies? What are some changes in consumer behavior that she’s focusing on? I’ve heard some folks say on this show it’s a contrarian time to be investing in consumer. Why do some folks think that and does she believe it? What is one thing that she would change when it came to venture capital?What is a company that is on her anti-portfolio? What (if any) lessons did she learn from that? What is one book that inspired you personally and one book that inspired you professionally? What is your most recent investment and what makes you excited about it? What’s one piece of advice for B2C founders?

<a href="https://www.coefficientcap.com/team/anna-whiteman/" rel="nofollow" target="_blank">Anna Whiteman</a>, Vice President at <a href="https://www.coefficientcap.com/" rel="nofollow" target="_blank">Coefficient Capital</a>. Coefficient Capital is a new venture capital fund that leads early growth investments in fast-moving consumer goods, typically investing in Series A and B rounds. So far they've invested in Just Spices, NomNom, Hydrant and Personal Care. Anna also founded Rad Ladies, a private network of female founders. Previously Anna worked at VMG on investments including Health Warrior and Vermont Smoke and Cure, and also at Tribeca Venture Partners and Credit Suisse. One book that inspired Anna professionally is <a href="https://www.amazon.com/gp/product/B01N020ZD4?camp=1789&amp;creativeASIN=B01N020ZD4&amp;ie=UTF8&amp;linkCode=xm2&amp;tag=theconsumervc-20" rel="nofollow" target="_blank">Stress Test</a> by Ian Robertson. One book that inspired Anna personally is <a href="https://www.amazon.com/gp/product/0674000781?camp=1789&amp;creativeASIN=0674000781&amp;ie=UTF8&amp;linkCode=xm2&amp;tag=theconsumervc-20" rel="nofollow" target="_blank">A Theory of Justice</a> by John Rawls. You can follow Anna on Twitter <a href="https://twitter.com/AnnaWhiteman2" rel="nofollow" target="_blank">@AnnaWhiteman2.</a> You can also follow your host, Mike, on Twitter <a href="https://twitter.com/MikeGelb" rel="nofollow" target="_blank">@mikegelb</a>. You can also follow for episode announcements <a href="https://twitter.com/ConsumerVc" rel="nofollow" target="_blank">@consumervc</a>. In this episode you will learn - <ol><li>What attracted her to finance, consumer and startups? Anna walks through her diligence process at the Series A and Series B. What are some of the milestones that startups need to achieve? At what stage do DNVBs usually expand to offline retail? How does she think about subscription vs. non-subscription DNVB businesses? Is there a difference to how she approaches due diligence? How is she thinking about optimizing for profitability vs. growth in today’s landscape?</li><li>What she think about the future of online advertising? What is Rad Ladies? What are some changes in consumer behavior that she’s focusing on? I’ve heard some folks say on this show it’s a contrarian time to be investing in consumer. Why do some folks think that and does she believe it? What is one thing that she would change when it came to venture capital?</li><li>What is a company that is on her anti-portfolio? What (if any) lessons did she learn from that? What is one book that inspired you personally and one book that inspired you professionally? What is your most recent investment and what makes you excited about it? What’s one piece of advice for B2C founders?</li></ol>

Anna Whiteman (Coefficient Capital) - Bold Marketing Using Non-Standardizing Channels, When a DNVB Should Think About Omnichannel, and Milestones for CPG Companies at Series A