Alexandre Meerson's guest appearances

Alexandre Meerson

Leadership, Brand Strategy & Transformation - Minter Dialogue

RetailCraft - digital retail, ecommerce and brands - Retail Podcast

Rob Walch

Christopher Lochhead

Alexander Wang

Dorie Clark

David Marquet

Chris Voss

Ann Handley

Seth Godin

Tom Schwab

Calum Chace

Charlene Li

Jason Miller

Rob Walker

John Jantsch

Patrick Campbell

OwlTail

Sienne Veit

Sienne Veit, (Director, Digital at John Lewis) and Alexandre Meerson (founder of the eponymous Meerson brand) join us the studio to chat over a range of topics - although we keep coming back to love! Sienne's role covers a very wide brief and is central to John Lewis' drives to be a multichannel, digitially-enabled, customer-centred business. We learn about the role, and the John Lewis approach to innovation, plus the role of digital in the UK's favourite retailer. Alexandre then takes us on a creative and commercial journey - a rare and privileged insight into the founding of a brand, the obsession with design and experience, and how to grow a brand that was born digitally yet is rooted in the personal and the exceptional.    Run time: 45 minutes. Information:  Sienne Veit: https://www.linkedin.com/in/sienneveit/ and www.johnlewis.com  Alexandre Meerson: https://www.linkedin.com/in/meerson/ and http://www.meerson.com/  Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/ Ian Jindal: https://www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal   Recorded on location in London, UK at Spiritland Studios. Episode photo credit: Ian Jindal.

Sienne Veit, (Director, Digital at John Lewis) and Alexandre Meerson (founder of the eponymous Meerson brand) join us the studio to chat over a range of topics - although we keep coming back to love! Sienne's role covers a very wide brief and is central to John Lewis' drives to be a multichannel, digitially-enabled, customer-centred business. We learn about the role, and the John Lewis approach to innovation, plus the role of digital in the UK's favourite retailer. Alexandre then takes us on a creative and commercial journey - a rare and privileged insight into the founding of a brand, the obsession with design and experience, and how to grow a brand that was born digitally yet is rooted in the personal and the exceptional.  Run time: 45 minutes.  Information: Sienne Veit: <a href="https://www.linkedin.com/in/sienneveit/" rel="nofollow" target="_blank">https://www.linkedin.com/in/sienneveit/</a> and <a href="http://www.johnlewis.com" rel="nofollow" target="_blank">www.johnlewis.com</a> Alexandre Meerson: <a href="https://www.linkedin.com/in/meerson/" rel="nofollow" target="_blank">https://www.linkedin.com/in/meerson/</a> and <a href="http://www.meerson.com/" rel="nofollow" target="_blank">http://www.meerson.com/</a> Jamie Merrick: <a href="https://www.linkedin.com/in/jamiemerrick/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jamiemerrick/</a> Ian Jindal: <a href="https://www.linkedin.com/in/ianjindal/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ianjindal/</a> and <a href="http://www.twitter.com/ianjindal" rel="nofollow" target="_blank">www.twitter.com/ianjindal</a> Recorded on location in London, UK at Spiritland Studios. Episode photo credit: Ian Jindal.

RetailCraft 07 - "Love, comma" - in conversation with Sienne Veit of John Lewis and Alexandre Meerson of Meerson.

Minter Dialogue Episode #167 —This interview is with Alex Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, but is also Creative Director, founder and President of the eponymous luxury horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack the digital marketing strategy, specific to this luxury segment. We discuss social media marketing, commerce and influencer marketing among other great topics. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #167 — This interview is with Alex Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, but is also Creative Director, founder and President of the eponymous luxury horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack the digital marketing strategy, specific to this luxury segment. We discuss social media marketing, commerce and influencer marketing among other great topics. <a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">Support the show</a> (<a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">https://www.patreon.com/minterdial</a>)

Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)