Iolanthe Gabrie's guest appearances

Iolanthe Gabrie

Brand Builders Lab

Steph's Business Bookshelf Podcast

IN BUSINESS

OwlTail

Today I'm chatting with the ever-fabulous Iolanthe Gabrie, Director of Melbourne-based social media agency Ruby Assembly. She's a senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act. Iolanthe is a prolific business writer and the podcast of Sell Less, Mean More. Her great loves include Eurovision, oracle cards, coworking spaces and fabulous clothing. Iolanthe lives in Melbourne’s north with her husband Yule, daughter Eglė, Wagner the German Shepherd and two villainous cats: Superhans and Baby Billie.  She is a very happy lady. This conversion is one after my own heart where we get into the nitty gritty of selling and all the amazingly creative ways that Lolanthe magnetized clients into her vortex so she can experience super long-term client relationships and creates deep connections to serve her dream clients.   In this episode, we talk about:  How Iolanthe got started and what she learned about sales along the way   How she finds the perfect clients for her business   The Vortex (it's a thing!)   Her creative marketing strategies that you'll want to consider   How we can learn to love selling   What helps her keep clients for such a long time  You're going to love this episode so grab your notebook and pen and let's dive in. Be sure to connect with Iolanthe on all her platforms: www.iolanthegabrie.com https://iolanthegabrie.com/podcast/  https://www.instagram.com/rubyassembly/ https://www.facebook.com/rubyassembly   Make sure you check out our freebies page www.suzchadwick.com/freebies. To hang out more be sure to follow me on Instagram @suzchadwick To read the transcript and access the show notes head to www.suzchadwick.com/pod291 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

Today I'm chatting with the ever-fabulous Iolanthe Gabrie, Director of Melbourne-based social media agency <a href="https://www.rubyassembly.com.au/" rel="nofollow" target="_blank">Ruby Assembly</a>. She's a senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act. Iolanthe is a prolific <a href="https://www.iolanthegabrie.com/" rel="nofollow" target="_blank">business writer</a> and the podcast of <a href="https://open.spotify.com/show/5vgFRarN1kqTdeKJfZHegN?si=c1eca16154d5412b" rel="nofollow" target="_blank">Sell Less, Mean More</a>. Her great loves include Eurovision, oracle cards, coworking spaces and fabulous clothing. Iolanthe lives in Melbourne’s north with her husband <a href="https://attune.legal/" rel="nofollow" target="_blank">Yule</a>, daughter Eglė, <a href="https://www.instagram.com/wagnerandpals" rel="nofollow" target="_blank">Wagner</a> the German Shepherd and two villainous cats: Superhans and Baby Billie.  She is a very happy lady. This conversion is one after my own heart where we get into the nitty gritty of selling and all the amazingly creative ways that Lolanthe magnetized clients into her vortex so she can experience super long-term client relationships and creates deep connections to serve her dream clients. In this episode, we talk about: <ol><li> How Iolanthe got started and what she learned about sales along the way </li> <li> How she finds the perfect clients for her business </li> <li> The Vortex (it's a thing!) </li> <li> Her creative marketing strategies that you'll want to consider </li> <li> How we can learn to love selling </li> <li> What helps her keep clients for such a long time </li> </ol>You're going to love this episode so grab your notebook and pen and let's dive in. Be sure to connect with Iolanthe on all her platforms: <a href="http://www.iolanthegabrie.com/" rel="nofollow" target="_blank">www.iolanthegabrie.com</a> <a href="https://iolanthegabrie.com/podcast/" rel="nofollow" target="_blank">https://iolanthegabrie.com/podcast/</a> <a href="https://www.instagram.com/rubyassembly/" rel="nofollow" target="_blank">https://www.instagram.com/rubyassembly/</a> <a href="https://www.facebook.com/rubyassembly" rel="nofollow" target="_blank">https://www.facebook.com/rubyassembly</a> Make sure you check out our freebies page <a href="https://www.suzchadwick.com/freebies." rel="nofollow" target="_blank">www.suzchadwick.com/freebies.</a> To hang out more be sure to follow me on Instagram <a href="https://www.instagram.com/suzchadwick/" rel="nofollow" target="_blank">@suzchadwick</a> To read the transcript and access the show notes head to <a href="http://www.suzchadwick.com/pod291" rel="nofollow" target="_blank">www.suzchadwick.com/pod291</a> To join the Bold Business Academy and dive more into this head to <a href="http://www.suzchadwick.com/bba" rel="nofollow" target="_blank">www.suzchadwick.com/bba</a> If you're ready to scale to multiple six figures then join the Amplify Waitlist now! <a href="http://www.suzchadwick.com/amplify" rel="nofollow" target="_blank">www.suzchadwick.com/amplify</a>

291. Strategic & Intentional Selling with Iolanthe Gabrie

About the book A legit business: one that’s proof-of-concept tested, compliant and connecting with your customer. For real. Practical and frank, 100 Days of Brave is the ultimate guidebook for building a business that will thrive. It’s for women who want to live life on their terms, enjoying the freedom that entrepreneurship provides – but who haven’t the mentors to get their show on the road. Whether you’re on the cusp of beginning a part-time hustle or you’re in the throes of start-up, 100 Days of Brave presents you with an achievable roadmap to testing and working your business concept. Source: https://iolanthegabrie.com/books/ About the author Iolanthe never imagined herself at the helm of a thriving brand. But after a detour from academia in Dublin and a wrestle with retail management, Iolanthe crossed the final frontier: she became an estate agent and an auctioneer. Iolanthe’s family and friends were about as impressed with this decision as you might imagine – but her intuition served her well: real estate is the ultimate bootcamp for business. In its arid soil, Iolanthe learned to connect with prospects, to market her negotiation skills and to have difficult conversations about money with an agitated public. After a successful career in property, Iolanthe launched Ruby Assembly in 2009, intuiting that social media would play an important role in global marketing in the years to come. She was right. Serving a diversity of professional categories from real estate to law, finance to franchise and local governments to psychics – Ruby Assembly enjoys a fine reputation for inimitable social media and digital marketing content that connects. An engaging and generous speaker, prolific business writer and marketing strategy mentor, Iolanthe shares her passion and expertise for very good business via Serious Women’s Business, a 500-strong networking group based in Melbourne. Source: https://iolanthegabrie.com/about/ Big idea #1 – Being Brave   The book is split into three sections. Brave beginnings, building brave and being brave. Ultimately it is about building the brave muscle, the mindsets, the skills, the actions, and the activities, that you need to bring your idea to life as a business or as a side hustle. We don't have to be creating the next unicorn or tech venture, and Iolanthe is very strong on the fact that any business is a start-up, so whether you are walking dogs, financing multi-billion-dollar mergers or acquisitions deals, all of this is relevant to you. By the end of part one of the book, you almost forget that you needed any bravery at all. The advice in the book is so practical and outlines what you have to do, you can go off and do it. There’s also lots of good advice in there about what to worry about and what not to. Bravery is also required to avoid some of the noise - those awkward questions from your family, friends, and ex-colleagues. And that's before you've even needed to dig into the bravery required for hard client conversations and feedback.   Big idea #2 – Brains &amp; Guts Brave involves both knowing your stuff and knowing yourself. Iolanthe talks about how you do need to tap into a bit of intuition, a bit of your internal knowledge, to do some of the things that you will need to do as a business owner. But your business foundation can't be based on woo woo, or intuition alone. You do need to have some substance behind it. Iolanthe provides a really good amount of caution to those drawn to the Instagram fantasy or influencer types that lie to you about the reality of running a small business and getting one off the ground. She talks you through defining your initial offering, tricky legal things to avoid, money, hiring, firing, marketing, business development, prospecting, and SEO. She also covers what you should consider for branding, what to outsource and how to surprise and delight your clients and customers.   Big idea #3 – Too Legit to Quit The first part of the book is about getting clear on your business. The second part is more about creating legitimacy and looking at the part. You can do this by creating branding that's fitting, professional and walks the talk of your work. You need to be findable, trustworthy, clear, and consistent. It doesn't need to cost millions to do this, and it is a marathon not a sprint. This is the stuff to outsource (branding, copy, photography, building a website or even social media) because it's probably the stuff that you're going to put off or you might not have the skills to do and may take you longer. But once you've got this stuff down, it becomes the baseline for having some fun with your business which allows you to make it your own and make it memorable.  Support my book habit: https://www.buymeacoffee.com/stephsbookshelfSee omnystudio.com/listener for privacy information.

About the book A legit business: one that’s proof-of-concept tested, compliant and connecting with your customer. For real. Practical and frank, 100 Days of Brave is the ultimate guidebook for building a business that will thrive. It’s for women who want to live life on their terms, enjoying the freedom that entrepreneurship provides – but who haven’t the mentors to get their show on the road. Whether you’re on the cusp of beginning a part-time hustle or you’re in the throes of start-up, 100 Days of Brave presents you with an achievable roadmap to testing and working your business concept. Source: <a href="https://iolanthegabrie.com/books/" rel="nofollow" target="_blank">https://iolanthegabrie.com/books/</a> About the author Iolanthe never imagined herself at the helm of a <a href="https://rubyassembly.com.au/" rel="nofollow" target="_blank">thriving brand</a>. But after a detour from academia in Dublin and a wrestle with retail management, Iolanthe crossed the final frontier: she became an estate agent and an auctioneer. Iolanthe’s family and friends were about as impressed with this decision as you might imagine – but her intuition served her well: real estate is the ultimate bootcamp for business. In its arid soil, Iolanthe learned to connect with prospects, to market her negotiation skills and to have difficult conversations about money with an agitated public. After a successful career in property, Iolanthe launched <a href="https://rubyassembly.com.au/" rel="nofollow" target="_blank">Ruby Assembly</a> in 2009, intuiting that social media would play an important role in global marketing in the years to come. She was right. Serving a diversity of professional categories from real estate to law, finance to franchise and local governments to psychics – Ruby Assembly enjoys a fine reputation for inimitable social media and digital marketing content that connects. An engaging and generous speaker, prolific business writer and marketing strategy mentor, Iolanthe shares her passion and expertise for very good business via <a href="https://www.facebook.com/groups/837130749727853/" rel="nofollow" target="_blank">Serious Women’s Business</a>, a 500-strong networking group based in Melbourne. Source: <a href="https://iolanthegabrie.com/about/" rel="nofollow" target="_blank">https://iolanthegabrie.com/about/</a> Big idea #1 – Being Brave   The book is split into three sections. Brave beginnings, building brave and being brave. Ultimately it is about building the brave muscle, the mindsets, the skills, the actions, and the activities, that you need to bring your idea to life as a business or as a side hustle. We don't have to be creating the next unicorn or tech venture, and Iolanthe is very strong on the fact that any business is a start-up, so whether you are walking dogs, financing multi-billion-dollar mergers or acquisitions deals, all of this is relevant to you. By the end of part one of the book, you almost forget that you needed any bravery at all. The advice in the book is so practical and outlines what you have to do, you can go off and do it. There’s also lots of good advice in there about what to worry about and what not to. Bravery is also required to avoid some of the noise - those awkward questions from your family, friends, and ex-colleagues. And that's before you've even needed to dig into the bravery required for hard client conversations and feedback. Big idea #2 – Brains &amp; Guts Brave involves both knowing your stuff and knowing yourself. Iolanthe talks about how you do need to tap into a bit of intuition, a bit of your internal knowledge, to do some of the things that you will need to do as a business owner. But your business foundation can't be based on woo woo, or intuition alone. You do need to have some substance behind it. Iolanthe provides a really good amount of caution to those drawn to the Instagram fantasy or influencer types that lie to you about the reality of running a small business and getting one off the ground. She talks you through defining your initial offering, tricky legal things to avoid, money, hiring, firing, marketing, business development, prospecting, and SEO. She also covers what you should consider for branding, what to outsource and how to surprise and delight your clients and customers. Big idea #3 – Too Legit to Quit The first part of the book is about getting clear on your business. The second part is more about creating legitimacy and looking at the part. You can do this by creating branding that's fitting, professional and walks the talk of your work. You need to be findable, trustworthy, clear, and consistent. It doesn't need to cost millions to do this, and it is a marathon not a sprint. This is the stuff to outsource (branding, copy, photography, building a website or even social media) because it's probably the stuff that you're going to put off or you might not have the skills to do and may take you longer. But once you've got this stuff down, it becomes the baseline for having some fun with your business which allows you to make it your own and make it memorable. <a href="https://www.buymeacoffee.com/stephsbookshelf" rel="payment nofollow" target="_blank">Support my book habit: https://www.buymeacoffee.com/stephsbookshelf</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

100 Days of Brave by Iolanthe Gabrie: how to build your brave muscle

Join me for this action-packed episode as I interview Iolanthe Gabrie, the Founder and Director of Ruby Assembly, a social media company based in Melbourne, Australia.Iolanthe shares with us her journey from Real Estate Agent, to a business owner at Ruby Assembly, being a mother of a 10-month-old and her sales secrets to building a thriving business.If you'd like to find out more about working with Rich Everett as your business coach, visit everettcoaching.com

Join me for this action-packed episode as I interview Iolanthe Gabrie, the Founder and Director of <a href="https://rubyassembly.com.au/" rel="nofollow" target="_blank">Ruby Assembly</a>, a social media company based in Melbourne, Australia. Iolanthe shares with us her journey from Real Estate Agent, to a business owner at Ruby Assembly, being a mother of a 10-month-old and her sales secrets to building a thriving business. If you'd like to find out more about working with Rich Everett as your business coach, visit <a href="https://everettcoaching.com" rel="nofollow" target="_blank">everettcoaching.com</a>