Ida Cheinman's guest appearances

Ida Cheinman

PSM: Professional Services Marketing

Communiqueso Podcast

AEC Marketeer

Tim Asimos

Matt Handal

Damion Morris

Julie Huval

Bryon McCartney

David Lecours

Keelin Cox

Josh Miles

Carla Johnson

Heather Davis

Steven Morris

Chris Parsons

Adam Marshall

Robby Riggs

Gabrielle Dolan

OwlTail

Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.  Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche focus on the AEC industry. She uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications. At Substance151, Ida leads a multidisciplinary team, overseeing the strategic and creative development of the firm’s projects. Her work has earned numerous awards and industry recognition and has been published nationally and internationally.

Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry. Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche focus on the AEC industry. She uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications. At Substance151, Ida leads a multidisciplinary team, overseeing the strategic and creative development of the firm’s projects. Her work has earned numerous awards and industry recognition and has been published nationally and internationally.

Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman

Just as you thought you had the multi-generational workplace issues and marketing preferences of the millennial generation figured out, there's a new generation on its way to the workplace: Gen Z.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.    Subscribe on iTunesVisit PSM.show for more

Just as you thought you had the multi-generational workplace issues and marketing preferences of the millennial generation figured out, there's a new generation on its way to the workplace: Gen Z.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   <a href="https://itunes.apple.com/us/podcast/psm-professional-services-marketing/id969331190?mt=2" rel="nofollow" target="_blank"> Subscribe on iTunes</a><a href="http://psm.show/" rel="nofollow" target="_blank">Visit PSM.show for more</a>

141 - Ida Cheinman: Gen Z Marketing

On Monday's episode we spoke with Ida Cheinman, Partner at branding and communications firm Substance 151, about human to human (or H2H) marketing and the value of a likable brand. Today we're going to talk to Ida about her career path and how she's grown from a graphic designer to a well-respected leader in the professional services marketing and communications industry.

On Monday's episode we spoke with Ida Cheinman, Partner at branding and communications firm Substance 151, about human to human (or H2H) marketing and the value of a likable brand. Today we're going to talk to Ida about her career path and how she's grown from a graphic designer to a well-respected leader in the professional services marketing and communications industry.

Double Dip: Ida Cheinman