Atif Sheikh's guest appearances

Atif Sheikh

New Thinking: Leaders

The Leadership Series Podcast

Alex Mashinsky

Nir Eyal

Caroline Casey

Tom Blomfield

Greg McKeown

Michael Dorf

Patrick McGinnis

Jake Barton

Nick Wheeler

Bruce Daisley

John Roberts

Mauricio Umansky

Therese Huston

Kerry O'Brien

Scott Taylor

OwlTail

Atif Sheikh is chief executive of businessfourzero. Founded in 2015, the company helps the world’s major businesses change faster than the world around them - specialising in purprose, strategy, leadership, engagement and culture. An award-winning company, they have worked with clients such as Tesco, Electronic Arts, Reckitt and Aviva and received ‘The Best Employee Engagement Campaign’ at the Corporate Comms Awards, and ‘Best Culture Team’ at last year’s Business Culture Awards. In this in-depth conversation, Atif reflects on starting a business during a time dominated by Brexit and Covid, and how this taught him that it’s “the process that counts;” discusses the aims of businessfourzero - believing in the power of big business and helping them innovate; and shares his plans for the future with the key aspiration to “make the world a better place.”

Atif Sheikh is chief executive of businessfourzero. Founded in 2015, the company helps the world’s major businesses change faster than the world around them - specialising in purprose, strategy, leadership, engagement and culture. An award-winning company, they have worked with clients such as Tesco, Electronic Arts, Reckitt and Aviva and received ‘The Best Employee Engagement Campaign’ at the Corporate Comms Awards, and ‘Best Culture Team’ at last year’s Business Culture Awards. In this in-depth conversation, Atif reflects on starting a business during a time dominated by Brexit and Covid, and how this taught him that it’s “the process that counts;” discusses the aims of businessfourzero - believing in the power of big business and helping them innovate; and shares his plans for the future with the key aspiration to “make the world a better place.”

Business Leaders - Atif Sheikh

Sally Henderson, Executive Change Mentor, speaks with Atif Sheikh, Founder &amp; CEO of businessthreezero, on the importance of investing in your team to turn brilliant managers into effective leaders. Atif is a leader who is totally unafraid of being himself, is more than happy to share some of his lowest lows and generously give away top-tips to support fellow senior leaders in making today’s world of work, work. Atif shares Sally's view that to set up a business for long-term success, you must start with having a culture whereby investing in leadership is seen as a brilliant investment, not a painful cost. Hear what made Atif cry, what he thinks makes a great leader and some of the lessons he wishes he’d being given earlier on in his career.

Sally Henderson, Executive Change Mentor, speaks with Atif Sheikh, Founder &amp; CEO of businessthreezero, on the importance of investing in your team to turn brilliant managers into effective leaders. Atif is a leader who is totally unafraid of being himself, is more than happy to share some of his lowest lows and generously give away top-tips to support fellow senior leaders in making today’s world of work, work. Atif shares Sally's view that to set up a business for long-term success, you must start with having a culture whereby investing in leadership is seen as a brilliant investment, not a painful cost. Hear what made Atif cry, what he thinks makes a great leader and some of the lessons he wishes he’d being given earlier on in his career.

Leadership insight: Atif Sheikh, Founder & CEO of businessthreezero on how to help turn brilliant managers into effective leaders 