Erik Kockum's guest appearances

Erik Kockum

THRIVE: Your Agency Resource

On Branding Podcast 

Unlocking Your World of Creativity

OwlTail

Fredrik Öst

Learn about how you can build a strong brand image. In the 63rd episode of the On Branding Podcast, Arek Dvornechuck interviews Fredrik Öst and Erik Kockum and talks about how you can build a strong brand image. Learn more: ➡️ https://www.ebaqdesign.com/podcast --- Support this podcast: https://anchor.fm/ebaqdesign/support--- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

Learn about how you can build a strong brand image. In the 63rd episode of the On Branding Podcast, Arek Dvornechuck interviews Fredrik Öst and Erik Kockum and talks about how you can build a strong brand image. Learn more: ➡️ <a href="https://www.ebaqdesign.com/podcast" rel="nofollow" target="_blank">https://www.ebaqdesign.com/podcast</a> --- Support this podcast: <a href="https://anchor.fm/ebaqdesign/support" rel="nofollow" target="_blank">https://anchor.fm/ebaqdesign/support</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/ebaqdesign/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/ebaqdesign/support</a>

How to Build a Strong Brand Image with Fredrik Öst and Erik Kockum

On this episode of THRIVE — sponsored by accessiBe — Kelly and Erik Kockum, co-founder of SNASK discuss what’s required for true creativity within agencies, and how your values and culture directly influence creative output.Erik and I cover these points and more:The two inherent components of creativity that guide agency growth;How empathy and vulnerability positively influence agency culture;Ways to bring creativity into everyday life, not just while working.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to follow, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://accessibe.com/thrive CONNECT WITH ERIK KOCKUM:InstagramBehanceWebsiteFacebookCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

On this episode of THRIVE — sponsored by <a href="https://accessibe.com/thrive" rel="nofollow" target="_blank">accessiBe</a> — Kelly and Erik Kockum, co-founder of SNASK discuss what’s required for true creativity within agencies, and how your values and culture directly influence creative output.Erik and I cover these points and more:<ul><li>The two inherent components of creativity that guide agency growth;</li><li>How empathy and vulnerability positively influence agency culture;</li><li>Ways to bring creativity into everyday life, not just while working.</li></ul>Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to follow, rate, and review the podcast wherever you listen.Learn more about THRIVE at <a href="https://klcampbell.com/category/podcast/" rel="nofollow" target="_blank">https://klcampbell.com/category/podcast/</a> and <a href="https://accessibe.com/thrive" rel="nofollow" target="_blank">https://accessibe.com/thrive</a> CONNECT WITH ERIK KOCKUM:<a href="https://www.instagram.com/snasksthlm/" rel="nofollow" target="_blank">Instagram</a><a href="https://www.behance.net/snask" rel="nofollow" target="_blank">Behance</a><a href="https://snask.com/" rel="nofollow" target="_blank">Website</a><a href="https://www.facebook.com/SNASKSthlm" rel="nofollow" target="_blank">Facebook</a>CONNECT WITH KELLY CAMPBELL:<a href="https://www.linkedin.com/in/kellylcampbell/" rel="nofollow" target="_blank">LinkedIn</a><a href="https://www.instagram.com/agencyscaler/" rel="nofollow" target="_blank">Instagram</a><a href="https://twitter.com/agencyscaler" rel="nofollow" target="_blank">Twitter</a><a href="https://klcampbell.com/digital-marketing-consulting-services/" rel="nofollow" target="_blank">Work with Kelly </a>

Ep 134: What's the Key to Creativity? with Erik Kockum

We are back for another great interview on our podcast on how to unlock your world of creativity. Our guests today join us on our around-the-world journey where we talk to creative practitioners about how they get inspired and how they organize ideas. And most of all, how they gain the confidence and the connections to launch their work out into the world. Today we have the pleasure to  travel to one of my favorite cities in the world, Stockholm, Sweden, to have a chat with Fredrik and Erik of the SNASK agencySNASK is an internationally renowned creative agency that makes kick-ass branding, design &amp; film. So much so that some of their clients have described them as “Disneyland for graphic designers.” They are a different kind of company they also describe themselves as a creative agency of misfit geniuses conquering the world through fine-looking design and real emotions. Often reminding their clients that they are their client’s future romance.A few tips that they share with us that all hold steady to their stellar performance in their industry are:Passion as a creative is very important.Build a team around you that is equally passionate about what they do. It makes it easier for them to show up.They remind us that when people have a creative passion they do not come to work at 10:00 A.M. They get up early and go after it. We should not be afraid to stand out in the world no matter what our craft is. And it is ok to be bold and colorful even as a  brand agency in a Minimalistic place like Stockholm Remember to have a balance of both work and fun in order to thrive.In a  professional world built on conservative ideas and frameworks and structures, one look at their website and you will immediately notice that their work is very emotional. It's very provocative. It's very colorful and energetic. Which has made them stand out as an agency over the years which in fact gave them the creative consistency they needed to stand out in the industry.In conclusion, they also give us some insight into, pitching the work and how to convince the client which campaign to go with. Both Erik and Fredrik agree that it's all about taking the client by the hand and leading them through the process. Like you lead someone to the dance floor. You can't just throw a new design in their face without an explanation. You need to take them on a journey on the thought behind the strategy, and how it connects with the brand. And then make sure that this makes a lot of sense to them as much as it does make sense to you as the pitcher.You can find more information about this agency of misfit geniuses on their website https://snask.com Instagram: snasksthlmFrederik Öst’s Instagram: freddiemeupErik Kockum’s Instagram: fessus Meet partners in crime - Fredrik Öst and Erik Kockum, Branding Experts with vulnerability and anti-machismo. First off, let me tell you a little about who Fredrik Öst &amp; Erik Kockum are…"Freddie" was adopted from South Korea and raised in Northern Sweden after being found outside a police station. Erik is a confused and misunderstood misfit genius who believes that the feeling of freedom and allowance of making mistakes is the key to creativity.Fedrick and Erik have co-founded a kick-ass creative agency, combining their expertise in branding, design &amp; film. This of course after being told they needed 10 years of experience in the industry before starting their own agency. They ditched the norms and started up Snask with zero years of experience 14 years ago! Snask is a rare combination of real emotions and playfulness. Of fine lookin' design and kick-ass branding. And I guarantee through their stories, insights, and just being in their presence you will have an awakening to your inner creativity! Here are some highlights of our conversation:How to'sWhat's the key to creativity?How to build brands and connect with customers The process of creating any service- Films, branding etcHow to turn an idea into content How to go beyond the 'BS' in client meetingsHow they create a brand strategy for brandsSnask 101The meaning behind their mantra – Make Enemies &amp; Gain Fans.What does "Snask" mean? How Snask creates a culture of trust and creativityTheir new Beer Shower Beer - SnaskLife lessons What is machismo and how to break out of it Realizing that "being wrong" isn't that scaryHow not to be afraid of what other people think.Why lead with vulnerability and empathy?Mark Stinson Copyright 2023 Mark Stinson Listen to Unlocking Your World of Creativity 

We are back for another great interview on our podcast on how to unlock your world of creativity. Our guests today join us on our around-the-world journey where we talk to creative practitioners about how they get inspired and how they organize ideas. And most of all, how they gain the confidence and the connections to launch their work out into the world. Today we have the pleasure to  travel to one of my favorite cities in the world, Stockholm, Sweden, to have a chat with <a href="linkedin.com/in/snask" rel="noopener noreferrer nofollow" target="_blank">Fredrik</a> and <a href="https://www.linkedin.com/in/erik-kockum-710b9829/" rel="noopener noreferrer nofollow" target="_blank">Erik</a> of the <a href="https://snask.com" rel="noopener noreferrer nofollow" target="_blank">SNASK</a> agencySNASK is an internationally renowned creative agency that makes kick-ass branding, design &amp; film. So much so that some of their clients have described them as “Disneyland for graphic designers.” They are a different kind of company they also describe themselves as a creative agency of misfit geniuses conquering the world through fine-looking design and real emotions. Often reminding their clients that they are their client’s future romance.A few tips that they share with us that all hold steady to their stellar performance in their industry are:<ul><li>Passion as a creative is very important.</li><li>Build a team around you that is equally passionate about what they do. It makes it easier for them to show up.</li><li>They remind us that when people have a creative passion they do not come to work at 10:00 A.M. They get up early and go after it. </li><li>We should not be afraid to stand out in the world no matter what our craft is. And it is ok to be bold and colorful even as a  brand agency in a Minimalistic place like Stockholm </li><li>Remember to have a balance of both work and fun in order to thrive.</li></ul>In a  professional world built on conservative ideas and frameworks and structures, one look at their website and you will immediately notice that their work is very emotional. It's very provocative. It's very colorful and energetic. Which has made them stand out as an agency over the years which in fact gave them the creative consistency they needed to stand out in the industry.In conclusion, they also give us some insight into, pitching the work and how to convince the client which campaign to go with. Both Erik and <a href="https://my.captivate.fm/linkedin.com/in/snask" rel="noopener noreferrer nofollow" target="_blank">Fredrik</a> agree that it's all about taking the client by the hand and leading them through the process. Like you lead someone to the dance floor. You can't just throw a new design in their face without an explanation. You need to take them on a journey on the thought behind the strategy, and how it connects with the brand. And then make sure that this makes a lot of sense to them as much as it does make sense to you as the pitcher.You can find more information about this agency of misfit geniuses on their website <a href="https://snask.com" rel="noopener noreferrer nofollow" target="_blank">https://snask.com</a> Instagram: <a href="https://www.instagram.com/snasksthlm/" rel="noopener noreferrer nofollow" target="_blank">snasksthlm</a>Frederik Öst’s Instagram: <a href="https://www.instagram.com/freddiemeup/" rel="noopener noreferrer nofollow" target="_blank">freddiemeup</a>Erik Kockum’s Instagram: <a href="https://www.instagram.com/fessus/" rel="noopener noreferrer nofollow" target="_blank">fessus</a> Meet partners in crime - Fredrik Öst and Erik Kockum, Branding Experts with vulnerability and anti-machismo. First off, let me tell you a little about who Fredrik Öst &amp; Erik Kockum are…"Freddie" was adopted from South Korea and raised in Northern Sweden after being found outside a police station. Erik is a confused and misunderstood misfit genius who believes that the feeling of freedom and allowance of making mistakes is the key to creativity.Fedrick and Erik have co-founded a kick-ass creative agency, combining their expertise in branding, design &amp; film. This of course after being told they needed 10 years of experience in the industry before starting their own agency. They ditched the norms and started up<a href="https://snask.com/" rel="noopener noreferrer nofollow" target="_blank"> Snask</a> with zero years of experience 14 years ago! <a href="https://snask.com/" rel="noopener noreferrer nofollow" target="_blank">Snask</a> is a rare combination of real emotions and playfulness. Of fine lookin' design and kick-ass branding. And I guarantee through their stories, insights, and just being in their presence you will have an awakening to your inner creativity! Here are some highlights of our conversation:<ul><li>How to's</li><li>What's the key to creativity?</li><li>How to build brands and connect with customers </li><li>The process of creating any service- Films, branding etc</li><li>How to turn an idea into content </li><li>How to go beyond the 'BS' in client meetings</li><li>How they create a brand strategy for brands</li><li>Snask 101</li><li>The meaning behind their mantra – Make Enemies &amp; Gain Fans.</li><li>What does "Snask" mean? </li><li>How Snask creates a culture of trust and creativity</li><li>Their new Beer<a href="https://snask.com/case/shower-beer/" rel="noopener noreferrer nofollow" target="_blank"> Shower Beer - Snask</a></li><li>Life lessons </li><li>What is machismo and how to break out of it </li><li>Realizing that "being wrong" isn't that scary</li><li>How not to be afraid of what other people think.</li><li>Why lead with vulnerability and empathy?</li></ul>Mark Stinson Copyright 2023 Mark Stinson <a href="https://markstinson.captivate.fm/listen" rel="nofollow" target="_blank">Listen to Unlocking Your World of Creativity</a>