Heidi Hertel's guest appearances

Heidi Hertel

New York Launch Pod: A Podcast Highlighting New Start-Ups, Businesses, and Openings in the New York City Area (NY Launch Pod)

Where There’s a Will There’s a Way

Elevate Your Brand

When She Founded

Jenny Fleiss

Sara Blakely

Nancy Duarte

Mack Weldon

Ashley Mills

Mareya Ibrahim

Alan Brown

Michael Bloomberg

Lori Greiner

Gillian Zoe Segal

Laura Schubert

Colton Bollinger

Kevin Brown

JJ Ramberg

Jeff Raber

OwlTail

Heidi Hertel is a mom of three and founder of Fitz Frames, revolutionizing the eyeglass experience for families. Fitz Frames specializes in customized 3D-printed glasses for kids including prescription, sunglasses and blue light lenses. Outfitted with snap fit hinges, enabling the arm portion to securely snap into place, eliminating the risk of loose screws and offering a solution to broken glasses. In under 5 minutes, get fitted with advanced facial mapping and life-like virtual try on, select from 6 styles and 8 colors and even emboss your child’s name (or favorite number) - all via your smartphone app and delivered directly to your doorstep. Fitz Frames is headquartered and designed in LA glasses and manufactured in Youngstown, OH.

Heidi Hertel is a mom of three and founder of <a href="https://www.fitzframes.com/" rel="nofollow" target="_blank">Fitz Frames</a>, revolutionizing the eyeglass experience for families. Fitz Frames specializes in customized 3D-printed glasses for kids including prescription, sunglasses and blue light lenses. Outfitted with snap fit hinges, enabling the arm portion to securely snap into place, eliminating the risk of loose screws and offering a solution to broken glasses. In under 5 minutes, get fitted with advanced facial mapping and life-like virtual try on, select from 6 styles and 8 colors and even emboss your child’s name (or favorite number) - all via your smartphone app and delivered directly to your doorstep. Fitz Frames is headquartered and designed in LA glasses and manufactured in Youngstown, OH.

Heidi Hertel, Fitz Frames 

Heidi Hertel is the founder of Fitz Frames, an organization that makes custom, 3D printed eyewear for children. Her company leverages technology to solve the country’s eyeglass problem for children. As a mother of three, Heidi knows the challenges parents and children face when searching for the perfect eyeglasses. She is passionate about making it fun and easy to shop for eyewear. Prior to forming Fitz, Heidi worked as the Director of Public Affairs and Philanthropic Strategy at Griffin Schake Consulting, as a Political Consultant at Capital Strategies, and as a Government Affairs Manager at two organizations in Washington, D.C. She holds a Bachelor of Arts degree in Psychology from Tufts University as well as a law degree from Georgetown University Law Center.   Heidi joins me today to share her career journey from Capitol Hill as a political consultant to jumping into the world of entrepreneurship. She shares what inspired her to pivot from her corporate career into entrepreneurship and what makes her company’s 3D printed glasses unique among her competitors. She explains how she raised startup capital to launch her business, how she built her team to scale, and how she developed a go-to-market strategy for success. She also shares how her company is planning a short-term pivot to apply their technology and manufacturing facility to help frontline healthcare professionals with Fitz Protect eyewear.   “Entrepreneurs are really a different breed of people who really do see the possible instead of the roadblocks.” - Heidi Hertel   Today on When She Founded:    Heidi’s journey from Capitol Hill to forming a pediatric eyeglass manufacturing company The importance of leaning on your entrepreneurial peers and network How she developed an app to make it fun and easy for parents and children to find the perfect eyewear How she raised startup capital early on and how she built her team to scale her company How she developed her go-to-market strategy What makes Fitz Frames glasses unique compared to other 3D printed eyewear How the COVID-19 pandemic has impacted her business Heidi’s future predictions and plans for Fitz Frames The company’s plans to pivot their product offerings to help frontline healthcare professionals during the coronavirus pandemic      Resources Mentioned:    Roaring Out of Recession - Harvard Business Review The Grow Group HeyMama    Connect with Heidi Hertel:    Fitz Frames Fitz Frames on Facebook Fitz Frames on Instagram Fitz Frames on Pinterest Heidi Hertel on LinkedIn    Subscribe, Rate &amp; Share Your Favorite Episodes!   Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.   Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Heidi Hertel is the founder of Fitz Frames, an organization that makes custom, 3D printed eyewear for children. Her company leverages technology to solve the country’s eyeglass problem for children. As a mother of three, Heidi knows the challenges parents and children face when searching for the perfect eyeglasses. She is passionate about making it fun and easy to shop for eyewear. Prior to forming Fitz, Heidi worked as the Director of Public Affairs and Philanthropic Strategy at Griffin Schake Consulting, as a Political Consultant at Capital Strategies, and as a Government Affairs Manager at two organizations in Washington, D.C. She holds a Bachelor of Arts degree in Psychology from Tufts University as well as a law degree from Georgetown University Law Center. Heidi joins me today to share her career journey from Capitol Hill as a political consultant to jumping into the world of entrepreneurship. She shares what inspired her to pivot from her corporate career into entrepreneurship and what makes her company’s 3D printed glasses unique among her competitors. She explains how she raised startup capital to launch her business, how she built her team to scale, and how she developed a go-to-market strategy for success. She also shares how her company is planning a short-term pivot to apply their technology and manufacturing facility to help frontline healthcare professionals with Fitz Protect eyewear. “Entrepreneurs are really a different breed of people who really do see the possible instead of the roadblocks.” - Heidi Hertel Today on When She Founded: <ul> <li>Heidi’s journey from Capitol Hill to forming a pediatric eyeglass manufacturing company</li> <li>The importance of leaning on your entrepreneurial peers and network</li> <li>How she developed an app to make it fun and easy for parents and children to find the perfect eyewear</li> <li>How she raised startup capital early on and how she built her team to scale her company</li> <li>How she developed her go-to-market strategy</li> <li>What makes Fitz Frames glasses unique compared to other 3D printed eyewear</li> <li>How the COVID-19 pandemic has impacted her business</li> <li>Heidi’s future predictions and plans for Fitz Frames</li> <li>The company’s plans to pivot their product offerings to help frontline healthcare professionals during the coronavirus pandemic</li> </ul> Resources Mentioned: <ul> <li><a href="https://hbr.org/2010/03/roaring-out-of-recession" rel="nofollow" target="_blank">Roaring Out of Recession</a> - Harvard Business Review</li> <li><a href="http://founderforward.com/grow-groups" rel="nofollow" target="_blank">The Grow Group</a></li> <li><a href="https://heymama.co/" rel="nofollow" target="_blank">HeyMama</a></li> </ul> Connect with Heidi Hertel: <ul> <li><a href="https://www.fitzframes.com/" rel="nofollow" target="_blank">Fitz Frames</a></li> <li><a href="https://www.facebook.com/FitzFrames/" rel="nofollow" target="_blank">Fitz Frames on Facebook</a></li> <li><a href="https://www.instagram.com/fitzframes/" rel="nofollow" target="_blank">Fitz Frames on Instagram</a></li> <li><a href="https://www.pinterest.com/fitzframes/" rel="nofollow" target="_blank">Fitz Frames on Pinterest</a></li> <li><a href="https://www.linkedin.com/in/heidi-hertel-aa4575157/" rel="nofollow" target="_blank">Heidi Hertel on LinkedIn</a></li> </ul> Subscribe, Rate &amp; Share Your Favorite Episodes! Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review. Don’t forget to visit our <a href="http://channelclinical.com/" rel="nofollow" target="_blank">website</a>, connect with Somer on <a href="https://www.linkedin.com/in/somer-hamrick-a053374/" rel="nofollow" target="_blank">LinkedIn</a>, and share your favorite episodes across social media.

Fitz: Heidi Hertel on Framing the Future for Kids & Frontline Healthcare Professionals

Gabriel Schlumberger

Heidi Hertel, founder and Gabriel Schlumberger, CEO of Fitz Frames, step onto the New York Launch Pod to discuss their revolutionary eyeglass company that promises to make shopping for glasses fun and headache free for kids and adults. Despite recent innovations, eyeglasses have been manufactured the same way for years. And while standardized styles and sizes may work for some people, they don’t work for others, especially children. However, Fitz has developed a way for everyone to have eyewear customized perfectly to their face – at an affordable price. By combining 3D printing and facial recognition technology found in smartphones, Fitz creates custom fit eyeglasses in a variety of styles that are both extremely durable and fashionable. Fitz’s app allows users (especially kids) to have fun by virtually trying on glasses, selecting their own style/color, measuring over 1,000 points on each face to ensure a perfect fit and even engraving their names. Fitz’s innovative manufacturing process, combined with their glasses being made in the USA, means those customized eyeglasses are delivered to you quickly. In this episode we discuss how Heidi and Gabe were able to perfect their 3D printing and facial scanning technology, why they’re so passionate about eyeglasses (especially for children), and what it means to disrupt the glasses buying experience. Use code FITZ-NYLAUNCH for 20% off your order!  Go to: nylaun.ch/fitzpromo Transcript of this episode available at:  nylaun.ch/Fitztr

Heidi Hertel, founder and Gabriel Schlumberger, CEO of Fitz Frames, step onto the New York Launch Pod to discuss their revolutionary eyeglass company that promises to make shopping for glasses fun and headache free for kids and adults. Despite recent innovations, eyeglasses have been manufactured the same way for years. And while standardized styles and sizes may work for some people, they don’t work for others, especially children. However, Fitz has developed a way for everyone to have eyewear customized perfectly to their face – at an affordable price. By combining 3D printing and facial recognition technology found in smartphones, Fitz creates custom fit eyeglasses in a variety of styles that are both extremely durable and fashionable. Fitz’s app allows users (especially kids) to have fun by virtually trying on glasses, selecting their own style/color, measuring over 1,000 points on each face to ensure a perfect fit and even engraving their names. Fitz’s innovative manufacturing process, combined with their glasses being made in the USA, means those customized eyeglasses are delivered to you quickly. In this episode we discuss how Heidi and Gabe were able to perfect their 3D printing and facial scanning technology, why they’re so passionate about eyeglasses (especially for children), and what it means to disrupt the glasses buying experience. Use code FITZ-NYLAUNCH for 20% off your order! Go to: <a href="http://nylaun.ch/fitzpromo" rel="nofollow" target="_blank">nylaun.ch/fitzpromo</a> Transcript of this episode available at: <a href="http://nylaun.ch/Fitztr" rel="nofollow" target="_blank">nylaun.ch/Fitztr</a>

Episode 59: Heidi Hertel, Founder and Gabriel Schlumberger, CEO of Fitz Frames | The revolutionary 3D-printed eyewear company