Amanda Rassi's guest appearances

Amanda Rassi

The CMO Podcast

Guy Kawasaki

Gary Vaynerchuk

Kelly Cook

Erika Nardini

Scott Galloway

Andréa Mallard

Kraft Heinz

Christina Wallace

Brian Kenny

Musa Tariq

Michael Smith

Morgan Stanley

Kristin Lemkau

Molson Coors

Scott Rosenberg

OwlTail

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.” Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

<a href="https://www.linkedin.com/in/amanda-holshouser-rassi-96672610/" rel="nofollow" target="_blank">Amanda Rassi</a> is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.” Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Amanda Rassi (Kroger) | Leadership During Crisis

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research for consumer data company 84.51°, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain. At the helm of marketing for The Kroger Co. and with her insights on consumer data, Amanda is taking a bold step by rebranding the company. On this episode's release date, The Kroger Co.'s new brand campaign will kick-off. Amanda shares how she decided The Kroger Co. needed a new look and the data that drove this decision.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

<a href="https://www.linkedin.com/in/amanda-holshouser-rassi-96672610/" rel="nofollow" target="_blank">Amanda Rassi</a> is the Vice President of Marketing at <a href="https://www.thekrogerco.com/" rel="nofollow" target="_blank">The Kroger Co</a>., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research for consumer data company <a href="https://www.8451.com/" rel="nofollow" target="_blank">84.51°</a>, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain. At the helm of marketing for The Kroger Co. and with her insights on consumer data, Amanda is taking a bold step by rebranding the company. On this episode's release date, The Kroger Co.'s new brand campaign will kick-off. Amanda shares how she decided The Kroger Co. needed a new look and the data that drove this decision.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Amanda Rassi (Kroger) | Rebranding Kroger