Serafina Palandech's guest appearances

Serafina Palandech

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Together 24/7 with Barry & Catherine Cohen

Tina Dietz

Omar Zenhom

Webinar Ninja

Hannah Crum

Terry Anderson

Catherine Cohen

Jennifer Johnson

Lisa Bilyeu

Scott Darling

Jim Lamancusa

Heather Havenwood

Gleb Tsipursky

Kate Erickson

Nicole Baldinu

Scott Alan Turner

OwlTail

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale. From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.  On the show today, we discuss:  How being on QVC works and what effect it has on your business What core marketing areas you should focus on to grow a cult like following How to use data to know when a packaging redesign might be in order   And a lot more... Recommended Read: Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart - Sheryl O'Loughlin

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale. From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.  On the show today, we discuss: <ul> <li>How being on QVC works and what effect it has on your business</li> <li>What core marketing areas you should focus on to grow a cult like following</li> <li>How to use data to know when a packaging redesign might be in order </li> </ul> And a lot more... Recommended Read: <a href="https://amzn.to/37jxO3n" rel="nofollow" target="_blank">Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart</a> - Sheryl O'Loughlin

FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

A little about our guests. Serafina and Jennifer have been together 7 years, are married and have a 5 ½ year old daughter. We first saw Serafina and Jennifer on Food Fortunes and immediately went to Whole Foods to pick up some delicious wings. Serafina’s friend, Maria, had met Jennifer and told Serafina “I met the person you are going to marry.” Three months later, Serafina and Jennifer met, fell in love and have been together ever since. A little about their business. Serafina is the sales and marketing and financial person and Jennifer has the refined palette and is the creative person. Ruby Rose, Serafina and Jennifer’s daughter, is the official taste tester and chicken finger inspiration for Hip Chick Farms. Both Jennifer and Serafina have a food background – Serafina has produced large scale catered entertainment and fundraising events. Jennifer has spent over 15 years as the Executive Chef for a high net worth family and the private school they own. Serafina and Jennifer are clean food and organic food advocates. They believe that the animal should be raised humanly and cleanly. Their pet peeve is when customers put their product into the microwave. One piece of advice (the nutshell version) Never say no. Never take no for an answer. Build relationships, ask for help. You can cold call big companies and ask then “how did you do this?” Get in Touch with Our Guests You can find their products at Whole Foods and other grocery stores. www.HipChickFarms.com Serafina@HipChickFarms.com

A little about our guests. Serafina and Jennifer have been together 7 years, are married and have a 5 ½ year old daughter. We first saw Serafina and Jennifer on Food Fortunes and immediately went to Whole Foods to pick up some delicious wings. Serafina’s friend, Maria, had met Jennifer and told Serafina “I met the person you are going to marry.” Three months later, Serafina and Jennifer met, fell in love and have been together ever since. A little about their business. Serafina is the sales and marketing and financial person and Jennifer has the refined palette and is the creative person. Ruby Rose, Serafina and Jennifer’s daughter, is the official taste tester and chicken finger inspiration for Hip Chick Farms. Both Jennifer and Serafina have a food background – Serafina has produced large scale catered entertainment and fundraising events. Jennifer has spent over 15 years as the Executive Chef for a high net worth family and the private school they own. Serafina and Jennifer are clean food and organic food advocates. They believe that the animal should be raised humanly and cleanly. Their pet peeve is when customers put their product into the microwave. One piece of advice (the nutshell version) Never say no. Never take no for an answer. Build relationships, ask for help. You can cold call big companies and ask then “how did you do this?” Get in Touch with Our Guests You can find their products at Whole Foods and other grocery stores. <a href="http://www.HipChickFarms.com" rel="nofollow" target="_blank">www.HipChickFarms.com</a> Serafina@HipChickFarms.com

76: Serafina Palandech & Jennifer Johnson of Hip Chick Farms