Felix Suellwold's guest appearances

Felix Suellwold

Messenger Mastermind

The Commerce Lab

Honest Ecommerce

Ben Parr

Jordan Gal

Kristen LaFrance

Jake Cohen

Brett Curry

Kurt Elster

Alex Beller

Chris Meade

Nik Sharma

Adam Baker

Brennan Dunn

Chris Long

David Henzel

Kimberly Lewis

Hannah Davis

OwlTail

Felix is the Head of Marketing at PushOwl, a Shopify app that enables you to send push notifications without the need for a mobile app.  On this podcast, we talk all about push notifications. What it is, what types of messages it’s suited for, what information it needs to work effectively, its pricing compared to other marketing channels, and so much more! To learn more, visit: honestecommerce.co Resources:  Felix’s LinkedIn page linkedin.com/in/felixsuellwold PushOwl’s website pushowl.com Use coupon code HONESTECOM for a free 30-day trial of PushOwl’s Business Plan! Visit klaviyo.com/honest to schedule a demo! Visit gorgias.link/honest to get your 2nd month with Gorgias free! Visit postscript.io/install for a free 30-day trial! 

Felix is the Head of Marketing at PushOwl, a Shopify app that enables you to send push notifications without the need for a mobile app.  On this podcast, we talk all about push notifications. What it is, what types of messages it’s suited for, what information it needs to work effectively, its pricing compared to other marketing channels, and so much more! To learn more, visit: <a href="http://honestecommerce.co/" rel="noopener nofollow" target="_blank">honestecommerce.co</a> Resources: <ul> <li>Felix’s LinkedIn page <a href="https://www.linkedin.com/in/felixsuellwold/?originalSubdomain=de" rel="noopener nofollow" target="_blank">linkedin.com/in/felixsuellwold</a></li> <li>PushOwl’s website <a href="https://pushowl.com/" rel="noopener nofollow" target="_blank">pushowl.com</a></li> <li>Use coupon code HONESTECOM for a free 30-day trial of PushOwl’s Business Plan!</li> <li>Visit <a href="http://klaviyo.com/honest" rel="nofollow" target="_blank">klaviyo.com/honest</a> to schedule a demo!</li> <li>Visit <a href="http://gorgias.link/honest" rel="noopener nofollow" target="_blank">gorgias.link/honest</a> to get your 2nd month with Gorgias free!</li> <li>Visit <a href="https://www.postscript.io/install" rel="noopener nofollow" target="_blank">postscript.io/install</a> for a free 30-day trial!</li> </ul>

074 | Reach Out To All the Customers in Your Funnel Using Push Notifications | with Felix Suellwold

In "Taking Push Notification Marketing to the Next Level," Jeremy sits down and talks with with Felix Suellwold, Head of Partnerships at PushOwl, about the newest and best ways to use Push Notifications to drive revenue for your business. We dive into best practices and some of the new features that PushOwl will release soon! Get PushOwl for your business at: https://pushowl.typeform.com/to/H05wv8 Find out more about the team at www.MessengerMastermind.co.

In "Taking Push Notification Marketing to the Next Level," Jeremy sits down and talks with with Felix Suellwold, Head of Partnerships at PushOwl, about the newest and best ways to use Push Notifications to drive revenue for your business. We dive into best practices and some of the new features that PushOwl will release soon! Get PushOwl for your business at: <a href="https://pushowl.typeform.com/to/H05wv8" rel="noopener ugc noreferrer nofollow" target="_blank">https://pushowl.typeform.com/to/H05wv8</a> Find out more about the team at <a href="http://www.MessengerMastermind.co" rel="nofollow" target="_blank">www.MessengerMastermind.co</a>.

EP 40: Taking Push Notification Marketing to the Next Level with Felix Suellwold of PushOwl

“Abandoned cart reminders can be the most useful and revenue-driving automation you have.” Felix Suellwold (27:11-27:18) Allen Burt The Commerce Lab Notifications have become second-nature in our everyday lives. There are notifications for emails, voice messages, text messages, and the endless applications we use to connect, communicate, and buy. Notifications have been almost exclusive to mobile devices. But more businesses are taking advantage of web push notifications that are delivered through your Internet browser. Felix Suellwold helps businesses integrate web push notifications into their sales processes. Any business can deliver notifications that support the marketing and sales experience for your customers and your business. But the use of web push notifications is relatively new, and many businesses don’t understand the use cases available to grow. “Some merchants aren’t able to retarget on Google or Facebook. Web push notifications that get your visitors to subscribe overcomes the obstacles facing traditional retargeting strategies.” - Felix Suellwold (11:15-11:37)Used in the wrong ways, web push notifications can cause friction in the sales process and negatively impact your brand experience. But used strategically, they can reduce shopping cart abandonment, offer discounts, and let buyers know when items are back in stock to increase conversion rates. Web push notifications improve your segmentation so you deliver a personalized experience that drives more revenue to your business. The uses/benefits of web push notifications.  Web push notifications are more accessible. There’s nothing to download, and browser-based reminders are highly visible. Customers receive notifications even if their browser is running in the background. If they log off their browsers, reminders appear when they return. With web push notifications, you drive more sales by reaching customers at the right time, and desktop notifications convert more easily than those delivered to mobile devices. Businesses can use web push notifications for:  Welcoming and thanking customers Product discounts Restocking of inventory Abandoned shopping carts Shipping confirmation  Notifications that welcome or thank customers can build your credibility and strengthen their trust in you. Product coupons and discounts persuade on-the-fence buyers to buy after they’ve browsed your products. Timely delivery of those messages targets users when they’re primed to buy. “As we make this push towards more personalized brand experiences, triggering one-off communication with customers is what’s going to drive sales in the future.” - Allen Burt (44:36-44:55) Reminding customers about their abandoned carts can be one of the most useful and revenue-driving automation strategies you have. Web push notification technologies let you create a series of reminders offering progressively larger incentives to buy. The first notification may be just a reminder. The second could include a coupon offer, and the third might include a discount offer with free shipping. Emails fall through the cracks of cluttered inboxes. Moving this process to the customer’s browser may have a greater impact on your bottom line. Notifications that confirm purchases and shipping information give customers peace of mind, making them more likely to buy from you in the future. Other use cases include advanced segmentation based on location, device, purchase history, and other metrics. Web push notifications are part of the growing trend towards more personalized brand experiences. The cost to acquire new customers is soaring. Automating processes that increase client retention gives you a leading edge over your competitors while delivering a memorable experience that keeps your customers coming back for more. How to get involved  Join the community of brand owners and industry influencers in the Facebook group The Commerce Lab or visit thecommercelab.com. Visit www.bluestout.com for more info  If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Abandoned cart reminders can be the most useful and revenue-driving automation you have.” Felix Suellwold (27:11-27:18) Allen Burt The Commerce Lab Notifications have become second-nature in our everyday lives. There are notifications for emails, voice messages, text messages, and the endless applications we use to connect, communicate, and buy. Notifications have been almost exclusive to mobile devices. But more businesses are taking advantage of web push notifications that are delivered through your Internet browser. Felix Suellwold helps businesses integrate web push notifications into their sales processes. Any business can deliver notifications that support the marketing and sales experience for your customers and your business. But the use of web push notifications is relatively new, and many businesses don’t understand the use cases available to grow. “Some merchants aren’t able to retarget on Google or Facebook. Web push notifications that get your visitors to subscribe overcomes the obstacles facing traditional retargeting strategies.” - Felix Suellwold (11:15-11:37)Used in the wrong ways, web push notifications can cause friction in the sales process and negatively impact your brand experience. But used strategically, they can reduce shopping cart abandonment, offer discounts, and let buyers know when items are back in stock to increase conversion rates. Web push notifications improve your segmentation so you deliver a personalized experience that drives more revenue to your business. The uses/benefits of web push notifications. Web push notifications are more accessible. There’s nothing to download, and browser-based reminders are highly visible. Customers receive notifications even if their browser is running in the background. If they log off their browsers, reminders appear when they return. With web push notifications, you drive more sales by reaching customers at the right time, and desktop notifications convert more easily than those delivered to mobile devices. Businesses can use web push notifications for: <ul> <li>Welcoming and thanking customers</li> <li>Product discounts</li> <li>Restocking of inventory</li> <li>Abandoned shopping carts</li> <li>Shipping confirmation</li> </ul> Notifications that welcome or thank customers can build your credibility and strengthen their trust in you. Product coupons and discounts persuade on-the-fence buyers to buy after they’ve browsed your products. Timely delivery of those messages targets users when they’re primed to buy. “As we make this push towards more personalized brand experiences, triggering one-off communication with customers is what’s going to drive sales in the future.” - Allen Burt (44:36-44:55) Reminding customers about their abandoned carts can be one of the most useful and revenue-driving automation strategies you have. Web push notification technologies let you create a series of reminders offering progressively larger incentives to buy. The first notification may be just a reminder. The second could include a coupon offer, and the third might include a discount offer with free shipping. Emails fall through the cracks of cluttered inboxes. Moving this process to the customer’s browser may have a greater impact on your bottom line. Notifications that confirm purchases and shipping information give customers peace of mind, making them more likely to buy from you in the future. Other use cases include advanced segmentation based on location, device, purchase history, and other metrics. Web push notifications are part of the growing trend towards more personalized brand experiences. The cost to acquire new customers is soaring. Automating processes that increase client retention gives you a leading edge over your competitors while delivering a memorable experience that keeps your customers coming back for more. How to get involved <ul> <li>Join the community of brand owners and industry influencers in the Facebook group <a href="https://www.facebook.com/CommerceLab/" rel="nofollow" target="_blank">The Commerce Lab</a> or visit <a href="http://thecommercelab.com" rel="nofollow" target="_blank">thecommercelab.com</a>.</li> <li>Visit <a href="http://www.bluestout.com" rel="nofollow" target="_blank">www.bluestout.com</a> for more info</li> </ul> If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP8: How to Leverage a New Sales Channel Using Web Push Notifications with Felix Suellwold