Laura Fowler Massie's guest appearances

Laura Fowler Massie

The Connected Yoga Teacher Podcast

Daily Dose of Affirmations

Journey to Entrepreneurship

Angela Glaz

Landen Stacy

Carol Cox

Jules Mitchell

Judith Hanson Lasater

Katie Brauer

Dianne Bondy

Carrie Underwood

Tarzan Kay

Steph Crowder

Nick Demos

Rachel Scott

Janelle Allen

Claire Pelletreau

Kim Vopni

OwlTail

The Connected Yoga Teacher Podcast 255: Creating a Niche Online Course with Laura Fowler Massie   Description: A lot of yoga teachers experience doubt and hesitancy around picking a niche, but it can work wonders for your yoga business. In this episode, Laura Fowler Massie shares how she created a niche online course and successfully marketed it during the pandemic.    Laura has been a yoga practitioner for over thirty years, the owner of Yoga Chelsea, and creator of Calm Kids Yoga. She became a yoga teacher in 2008 and took specialty training so she could offer Slow Mindful Yoga, Yoga for Pelvic Health, Yoga Nidra, and Children's Yoga. ​Laura is also an Early Childhood Educator with a BA in Psychology and a Masters degree in Education. Just before the pandemic, Laura created and launched a specialized in-person course designed specifically for Early Childhood Educators, but she had to shift gears when the lockdowns began.   Laura explains how she dealt with having to shift her offering from in-person to online because of the pandemic. Despite the change, her course has been very successful and allowed her business to grow. Laura shares how she reached her target audience to market her niche offering, and how she leveraged a free Facebook group to grow her audience. She also talk about what helped her on the tougher days, why showing up consistently is important, as well as a lot of the fears and objections people have around niching down.   This is a great episode for anyone who has been hesitating about picking a niche.   Key Takeaways: [3:22] Shannon introduces her guest for this episode - Laura Fowler Massie. [6:24] Shannon gives a shout out of thanks to sponsor, OfferingTree. [10:14] What does Laura do and who does she do it for? [10:58] How did Laura decide to combine yoga and early childhood education? [14:09] How did Laura market her offering and who did she market in order to get such a great turnout? [16:29] How did Laura deal with the fear that most people have around niching down, that they will have fewer people to market to? [19:30] Laura shares some of her marketing strategies to really promote her niche offering. [22:28] Marketing can be tough, and some channels can be successful while others fail. What are some things that helped Laura on those tougher days? [23:47] Laura has stayed consistent in putting out free content to her Facebook group as a way to market her offering and grow her audience. [25:06] Laura shares more about the business coaches she has worked with and learned from. [27:35] Does Laura also share her Facebook Live videos to YouTube? [30:27] When does Laura's next training start? She shares a little more about how her course is structured. [34:54] How did Laura come up with the wording and messaging that allowed her to connect with early childhood educators? [37:46] Connect with Laura via her website and her Facebook group.   Links:  Laura Fowler Massie, Yoga Chelsea  Laura Fowler Massie, Calm Kids Yoga  Calm Kids Yoga for Early Childhood Educators Facebook Group  Learn to Teach Yoga to Young Children Course (10% Discount Code: CYT10)  Children’s Yoga Teacher Mini-Training: Calm Down Strategies for Reducing Anxiety (10% Discount Code: CYT10)  Learn to Teach Simple Meditations to Young Children Course (10% Discount Code: CYT10)  Niching Down Resources Emily Sussell -   Make a Profit Teaching Private Yoga Amanda McKinney - Discount codes for Amanda’s offerings Live interview with Victoria Levitan (YouTube) StreamYard Pelvic Health Professionals  The Connected Yoga Teacher Podcast Episode 007: Breath and Pelvic Health with Trista Zinn Yoga Teacher Conf 2022  Shannon Crow on Instagram  The Connected Yoga Teacher Facebook Group    Gratitude to our Sponsor, Offering Tree.   Quotes from this episode:   “I always had it in my mind that I was going to turn this into an online offering because it would just make it so much more available for people."   “I use my professional expertise to really market myself as a subject matter expert."   "Start before you're ready. Done is better than perfect. And everything is figureoutable".   "I feel like also word of mouth, even in the internet world during a pandemic, it still is wonderful advertising."   "You have to speak in the language of your target audience."    "I feel like I was being sincere and honest by really responding to what the people were saying they needed from me and they were interested in learning about."

The Connected Yoga Teacher Podcast 255: Creating a Niche Online Course with Laura Fowler Massie Description: A lot of yoga teachers experience doubt and hesitancy around picking a niche, but it can work wonders for your yoga business. In this episode, Laura Fowler Massie shares how she created a niche online course and successfully marketed it during the pandemic.  Laura has been a yoga practitioner for over thirty years, the owner of Yoga Chelsea, and creator of Calm Kids Yoga. She became a yoga teacher in 2008 and took specialty training so she could offer Slow Mindful Yoga, Yoga for Pelvic Health, Yoga Nidra, and Children's Yoga. ​Laura is also an Early Childhood Educator with a BA in Psychology and a Masters degree in Education. Just before the pandemic, Laura created and launched a specialized in-person course designed specifically for Early Childhood Educators, but she had to shift gears when the lockdowns began. Laura explains how she dealt with having to shift her offering from in-person to online because of the pandemic. Despite the change, her course has been very successful and allowed her business to grow. Laura shares how she reached her target audience to market her niche offering, and how she leveraged a free Facebook group to grow her audience. She also talk about what helped her on the tougher days, why showing up consistently is important, as well as a lot of the fears and objections people have around niching down. This is a great episode for anyone who has been hesitating about picking a niche. Key Takeaways: [3:22] Shannon introduces her guest for this episode - Laura Fowler Massie. [6:24] Shannon gives a shout out of thanks to sponsor, OfferingTree. [10:14] What does Laura do and who does she do it for? [10:58] How did Laura decide to combine yoga and early childhood education? [14:09] How did Laura market her offering and who did she market in order to get such a great turnout? [16:29] How did Laura deal with the fear that most people have around niching down, that they will have fewer people to market to? [19:30] Laura shares some of her marketing strategies to really promote her niche offering. [22:28] Marketing can be tough, and some channels can be successful while others fail. What are some things that helped Laura on those tougher days? [23:47] Laura has stayed consistent in putting out free content to her Facebook group as a way to market her offering and grow her audience. [25:06] Laura shares more about the business coaches she has worked with and learned from. [27:35] Does Laura also share her Facebook Live videos to YouTube? [30:27] When does Laura's next training start? She shares a little more about how her course is structured. [34:54] How did Laura come up with the wording and messaging that allowed her to connect with early childhood educators? [37:46] Connect with Laura via her website and her Facebook group. Links: <ul> <li><a href="https://calmkidsyoga.teachable.com/" rel="nofollow" target="_blank">Laura Fowler Massie, Yoga Chelsea</a> </li> <li><a href="https://www.calmkidsyoga.ca/" rel="nofollow" target="_blank">Laura Fowler Massie, Calm Kids Yoga</a> </li> <li><a href="https://www.facebook.com/groups/calmkidsyoga/" rel="nofollow" target="_blank">Calm Kids Yoga for Early Childhood Educators Facebook Group</a></li> <li><a href="https://calmkidsyoga.teachable.com/p/calm-kids-yoga-teacher-training111" rel="nofollow" target="_blank"> Learn to Teach Yoga to Young Children Course</a> (10% Discount Code: CYT10)</li> <li><a href="https://calmkidsyoga.teachable.com/p/mini-course-children-s-yoga-teacher-training" rel="nofollow" target="_blank"> Children’s Yoga Teacher Mini-Training: Calm Down Strategies for Reducing Anxiety</a> (10% Discount Code: CYT10)</li> <li><a href="https://calmkidsyoga.teachable.com/p/learn-to-teach-mindfulness-simple-meditations-to-young-children1" rel="nofollow" target="_blank"> Learn to Teach Simple Meditations to Young Children Course</a> (10% Discount Code: CYT10)</li> <li><a href="https://www.theconnectedyogateacher.com/specializing-niching-down/" rel="nofollow" target="_blank"> Niching Down Resources</a></li> <li>Emily Sussell -  <a href="https://www.theconnectedyogateacher.com/130-make-a-profit-teaching-private-yoga-with-emily-sussell/" rel="nofollow" target="_blank"> Make a Profit Teaching Private Yoga</a></li> <li>Amanda McKinney - <a href="https://www.theconnectedyogateacher.com/amanda/" rel="nofollow" target="_blank">Discount codes for Amanda’s offerings</a></li> <li><a href="https://youtu.be/zQKT_Km5aCE" rel="nofollow" target="_blank">Live interview with Victoria Levitan</a> (YouTube)</li> <li><a href="https://streamyard.com/" rel="nofollow" target="_blank">StreamYard</a></li> <li><a href="https://pelvichealthprofessionals.com/" rel="nofollow" target="_blank">Pelvic Health Professionals</a></li> <li><a href="https://www.theconnectedyogateacher.com/007-breath-pelvic-health-trista-zinn/" rel="nofollow" target="_blank"> The Connected Yoga Teacher Podcast Episode 007: Breath and Pelvic Health with Trista Zinn</a></li> <li><a href="https://yogateacherconf.com/" rel="nofollow" target="_blank">Yoga Teacher Conf 2022</a></li> <li><a href="https://www.instagram.com/theconnectedyogateacher/?hl=es" rel="nofollow" target="_blank"> Shannon Crow on Instagram</a></li> <li><a href="https://www.facebook.com/groups/connectedyogateacher/" rel="nofollow" target="_blank"> The Connected Yoga Teacher Facebook Group</a></li> </ul> Gratitude to our Sponsor, <a href="https://www.offeringtree.com/shannon" rel="nofollow" target="_blank">Offering Tree</a>. Quotes from this episode: “I always had it in my mind that I was going to turn this into an online offering because it would just make it so much more available for people." “I use my professional expertise to really market myself as a subject matter expert." "Start before you're ready. Done is better than perfect. And everything is figureoutable". "I feel like also word of mouth, even in the internet world during a pandemic, it still is wonderful advertising." "You have to speak in the language of your target audience."  "I feel like I was being sincere and honest by really responding to what the people were saying they needed from me and they were interested in learning about."

255: Creating a Niche Online Course with Laura Fowler Massie

Yoga Chelsea is owned and operated by Laura Fowler Massie.   Laura was first introduced to the magic of yoga over 30 years ago. She has maintained a daily personal practice for more than 20 years and has been a certified teacher since 2008.   Laura was trained initially in classical hatha yoga and has enjoyed a variety of additional trainings over the years, including Somayog (gentle restorative), Inspired Living Hatha Yoga with Sylvie Gouin and Radiant Child (Kundalini based) children's yoga.  Sharing her passion for yoga with others is a joy. Customizing classes to meet all needs is a pleasure.   Corporate classes, private at home classes, outdoor or weekend retreats are all possibilities. https://www.yogachelsea.ca  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/journeytoentrepreneurship/message Support this podcast: https://podcasters.spotify.com/pod/show/journeytoentrepreneurship/support

Yoga Chelsea is owned and operated by Laura Fowler Massie. Laura was first introduced to the magic of yoga over 30 years ago. She has maintained a daily personal practice for more than 20 years and has been a certified teacher since 2008. Laura was trained initially in classical hatha yoga and has enjoyed a variety of additional trainings over the years, including Somayog (gentle restorative), Inspired Living Hatha Yoga with Sylvie Gouin and Radiant Child (Kundalini based) children's yoga. Sharing her passion for yoga with others is a joy. Customizing classes to meet all needs is a pleasure. Corporate classes, private at home classes, outdoor or weekend retreats are all possibilities. <a href="https://www.yogachelsea.ca/?fbclid=IwAR1TesxzsdK2gLda4RBMd_8_C8Zwy3FfZ0aKUTkHdsuIFzMHfWCxOfZluAI" rel="nofollow" target="_blank">https://www.yogachelsea.ca</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/journeytoentrepreneurship/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/journeytoentrepreneurship/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/journeytoentrepreneurship/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/journeytoentrepreneurship/support</a>

Laura Fowler Massie - Yoga for kids & babies, say what?

Laura is a certified Hatha yoga teacher with additional training in Yoga Nidra, Somayog and Subtle Yoga. These practices support brain function by using research-based neuroscience blended with traditional yoga. When she is not teaching yoga Laura can be found in the college classroom where she teaches child development and play-based learning theory. Laura is an Early Childhood Educator with a BA in Psychology and a M.Ed in college teaching. Laura is the creator and lead trainer of Calm Kids Yoga Teacher Training. She holds certifications in Radiant Child Children's Yoga and is also an Infant Massage Instructor. Laura is also an amateur photographer. Click here to look at her photographs. www.yellowhousephotography.ca Laura is offering 10% off her private yoga package combo of 4 sessions. Just mention Yogacises when you reach out to her. www.yogachelsea.ca www.calmkidsyoga.ca The podcast version of this interview is available on yogacises.com Yogacises Monthly Newsletter: https://bit.ly/2rWPUaZ Linkedin: https://bit.ly/2YlgYMU Join yogacises free group for yoga, meditation, fitness and nutrition tips https://bit.ly/2rkm2Fg Twitter: https://bit.ly/2E00v7T Pinterest www.pinterest.com/yogacises

Laura is a certified Hatha yoga teacher with additional training in Yoga Nidra, Somayog and Subtle Yoga. These practices support brain function by using research-based neuroscience blended with traditional yoga. When she is not teaching yoga Laura can be found in the college classroom where she teaches child development and play-based learning theory. Laura is an Early Childhood Educator with a BA in Psychology and a M.Ed in college teaching. Laura is the creator and lead trainer of Calm Kids Yoga Teacher Training. She holds certifications in Radiant Child Children's Yoga and is also an Infant Massage Instructor. Laura is also an amateur photographer. Click here to look at her photographs. <a href="http://www.yellowhousephotography.ca" rel="nofollow" target="_blank">www.yellowhousephotography.ca</a> Laura is offering 10% off her private yoga package combo of 4 sessions. Just mention Yogacises when you reach out to her. <a href="http://www.yogachelsea.ca" rel="nofollow" target="_blank">www.yogachelsea.ca</a> <a href="http://www.calmkidsyoga.ca" rel="nofollow" target="_blank">www.calmkidsyoga.ca</a> The podcast version of this interview is available on <a href="http://yogacises.com" rel="nofollow" target="_blank">yogacises.com</a> Yogacises Monthly Newsletter: <a href="https://bit.ly/2rWPUaZ" rel="nofollow" target="_blank">https://bit.ly/2rWPUaZ</a> Linkedin: <a href="https://bit.ly/2YlgYMU" rel="nofollow" target="_blank">https://bit.ly/2YlgYMU</a> Join yogacises free group for yoga, meditation, fitness and nutrition tips <a href="https://bit.ly/2rkm2Fg" rel="nofollow" target="_blank">https://bit.ly/2rkm2Fg</a> Twitter: <a href="https://bit.ly/2E00v7T" rel="nofollow" target="_blank">https://bit.ly/2E00v7T</a> Pinterest <a href="http://www.pinterest.com/yogacises" rel="nofollow" target="_blank">www.pinterest.com/yogacises</a>

Ep 110: Kids Yoga, Infant Massage, and Yoga Nidra with Laura Fowler Massie