Sabine Harnau's guest appearances

Sabine Harnau

The Simplifiers Podcast

The Storytelling Lab

The 4ChangeMakers Show

(Re)Design Podcast

Evan Carmichael

John Livesay

Kerri Twigg

Nancy Duarte

Kevin Allison

Jake Fehling

Jay Acunzo

Jaya Rose

Brant Pinvidic

Grant Baldwin

Melanie Deziel

Mike Ganino

Tom Ferguson

Melissa Cassera

Bing Liu

OwlTail

Don't jump from "never heard about you" straight to the sale. It's really about understanding what happens in the mind of the person you want to reach. – Sabine Harnau People say they want to live more sustainably. But they don't. As you probably know, driving behavioral change is way more challenging than most people think. Great copy inspires people to take action. Period. It is a super powerful skill to have. Copywriting can be used for good and drive people to take positive action or can be used for your benefits, driving people to buy shit they don't need to impress people they don't even like... Now let's talk about doing good. Good copywriting can dramatically increase your community's engagement, effectively communicate your mission, and inspire people to join your newsletter, sign a petition, or buy a sustainable and fair product. Our next guest at this episode is Sabine Harnau, founder of From Scratch, a copywriting agency on the mission of building a fairer, greener future. Sabine started the global copy team at LEGO Customer Service. Later, she spent a few years at a London-based consultancy: writing web copy, voice scripts, chat, and email messages for over 70 iconic brands, including cruise companies, online casinos, car companies involved in the emissions scandals… and British tabloids. In 2017, she simply could no longer ignore the fact that people and the planet will soon go to **** if we don't get our act together. That's why she started From Scratch. To stop climate change, save species from dying and make society more humane, we need a radical rethink. We need a culture change. Communication is the best (perhaps even the only) way to achieve that. In this episode, she shares practical tips to help you better communicate your story, optimize your website conversions, and inspire your clients and community to take action, helping you be the driver of change.

Don't jump from "never heard about you" straight to the sale. It's really about understanding what happens in the mind of the person you want to reach. – Sabine Harnau People say they want to live more sustainably. But they don't. As you probably know, driving behavioral change is way more challenging than most people think. Great copy inspires people to take action. Period. It is a super powerful skill to have. Copywriting can be used for good and drive people to take positive action or can be used for your benefits, driving people to buy shit they don't need to impress people they don't even like... Now let's talk about doing good. Good copywriting can dramatically increase your community's engagement, effectively communicate your mission, and inspire people to join your newsletter, sign a petition, or buy a sustainable and fair product. Our next guest at this episode is Sabine Harnau, founder of From Scratch, a copywriting agency on the mission of building a fairer, greener future. Sabine started the global copy team at LEGO Customer Service. Later, she spent a few years at a London-based consultancy: writing web copy, voice scripts, chat, and email messages for over 70 iconic brands, including cruise companies, online casinos, car companies involved in the emissions scandals… and British tabloids. In 2017, she simply could no longer ignore the fact that people and the planet will soon go to **** if we don't get our act together. That's why she started From Scratch. To stop climate change, save species from dying and make society more humane, we need a radical rethink. We need a culture change. Communication is the best (perhaps even the only) way to achieve that. In this episode, she shares practical tips to help you better communicate your story, optimize your website conversions, and inspire your clients and community to take action, helping you be the driver of change.

#15 Sabine Harnau – Sustainable Copywriting That Drives Cultural Change

This week’s guest storyteller is Sabine Harnau, founder of From Scratch Communications, a company committed to helping businesses change the world through sustainable and responsible copywriting! In this episode, we discuss Sabine’s take on the 5 act story structure, why it pays off to be vulnerable in your business communications, and how the biggest factor holding you back can often be yourself. Follow From Scratch on Instagram @scratch_postsFollow From Scratch on Twitter @scratch_postsCheck out their website: from-scratch.net/ Hosted on Acast. See acast.com/privacy for more information.

This week’s guest storyteller is Sabine Harnau, founder of From Scratch Communications, a company committed to helping businesses change the world through sustainable and responsible copywriting! In this episode, we discuss Sabine’s take on the 5 act story structure, why it pays off to be vulnerable in your business communications, and how the biggest factor holding you back can often be yourself. Follow From Scratch on Instagram <a href="https://www.instagram.com/scratch_posts/?hl=en" rel="noopener noreferrer nofollow" target="_blank">@scratch_posts</a>Follow From Scratch on Twitter <a href="https://twitter.com/scratch_posts" rel="noopener noreferrer nofollow" target="_blank">@scratch_posts</a>Check out their website: <a href="https://www.from-scratch.net/" rel="noopener noreferrer nofollow" target="_blank">from-scratch.net/</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Storytelling For Change with Sabine Harnau