Eric MacColl's guest appearances

Eric MacColl

Sunny Side Up Podcast

Startups- Sunny Side Up

SaaS Marketing Makeover

Patrick Pitre

Abhi Yadav

Mark Rogers

Shade Vaughn

Madhukar Kumar

Jaspreet Jaffer

Alison Penny

Deanna Ransom

Matthew Coblentz

Sheryl Wharff

Maureen Plowman

Eric Carino

Stephanie White

Masha Finkelstein

Chris Slovak

OwlTail

About the Guest Eric MacColl is the Head of Demand Gen at Atlassian, helping create end-to-end customer journeys to support their Enterprise and Cloud products. Eric has over 12 years of marketing experience ranging from building marketing programs at small startups, scaling the B2B business at Lyft, and leading marketing teams at large tech companies.... The post Intent Data and ABM. Ft. Eric MacColl appeared first on Sunny Side Up Podcast.

About the Guest Eric MacColl is the Head of Demand Gen at Atlassian, helping create end-to-end customer journeys to support their Enterprise and Cloud products. Eric has over 12 years of marketing experience ranging from building marketing programs at small startups, scaling the B2B business at Lyft, and leading marketing teams at large tech companies.... The post <a href="https://www.demandmatrix.com/podcast/account-based-marketing/" rel="nofollow" target="_blank">Intent Data and ABM. Ft. Eric MacColl</a> appeared first on <a href="https://www.demandmatrix.com/podcast" rel="nofollow" target="_blank">Sunny Side Up Podcast</a>.

Intent Data and ABM. Ft. Eric MacColl

In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data. Contact Eric MacColl | Follow us on LinkedIn

In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data. <a href="https://www.linkedin.com/in/ericmaccoll/" rel="nofollow" target="_blank">Contact Eric MacColl</a><a href="https://www.linkedin.com/in/johnathanbald/?originalSubdomain=ca" rel="nofollow" target="_blank"> </a>| <a href="https://www.linkedin.com/company/sunny-side-up-podcast/" rel="nofollow" target="_blank">Follow us on LinkedIn</a>

Ep. 210 | Intent Data and ABM. Ft. Eric MacColl