Maria Littlefield's guest appearances

Maria Littlefield

Brand Builder

The Hustle with Ben Anderson

Million Dollar Mind

About the World

Gooder

15 Minutes of Genius

Mark Cuban

Kelly LeVeque

David Meltzer

Dave Daley

Oprah Winfrey

Darin Olien

Tom Bilyeu

Ryan Caldbeck

Ari Meisel

Morgan Anderson

Jason Flom

Greg McKeown

Eric Bigger

Alex Blumberg

Iris Chen

OwlTail

On todays episode of The Hustle we have Co-founder and President at Owl’s Brew, Maria Littlefield. This first-ever tea company creates healthful, botanically driven tea beverages for cocktail lovers and everyday drinkers. Aside from being an author  (WISE COCKTAILS), she has been featured in Forbes and the New York Times and has clearly staked their claim on an untapped market. Since the launch of their startup Owl's Brew has experienced a 680% growth rate and in addition to set up retail distributorship with Whole Foods, Williams-Sonoma, Crate &amp; Barrel, West Elm Market, and Fairway Market, their story from starting in a tiny Manhattan kitchen to an empire will blow your mind.

On todays episode of The Hustle we have Co-founder and President at Owl’s Brew, Maria Littlefield. This first-ever tea company creates healthful, botanically driven tea beverages for cocktail lovers and everyday drinkers. Aside from being an author  (WISE COCKTAILS), she has been featured in Forbes and the New York Times and has clearly staked their claim on an untapped market. Since the launch of their startup Owl's Brew has experienced a 680% growth rate and in addition to set up retail distributorship with Whole Foods, Williams-Sonoma, Crate &amp; Barrel, West Elm Market, and Fairway Market, their story from starting in a tiny Manhattan kitchen to an empire will blow your mind.

33: CEO: Maria Littlefield

Jennie Ripps

Spend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent. First, the depth of the passion for what they do. Founders Jennie Ripps and Maria Littlefield are a testament to the idea that big things happen when vision meets drive. Another - the importance of discovering white space in the market. Add to that, the imperative to capitalize on that discovery, before someone else does. The Owl's Brew story is a case study in brand building, with all of its challenges and triumphs, its strategy and its serendipity. But I'd argue that you can actually sum up the Owl's Brew story with two words - No compromise. The temptation to compromise is something that most challenger brands face, but one that people don’t really talk about. It’s an especially thorny area for emerging better-for-you brands, whose values are core to their appeal. In fact, it is precisely this unwillingness to compromise that actually creates the magic for these brands, and that paves a pathway for success. This week we talk to “tea drinking boozers” (their words not ours) Jennie Ripps and Maria Littlefield, the CEO and COO of Owl’s Brew. They make organic spiked tea and tea and botanical mixers that have been a huge hit with a new class of alcohol consumers. Owl's Brew has won by saying "no" - no to flavor houses, no to artificial ingredients, no to compromise of any kind - and that has made a world of difference. This ethos is why Jennie and Maria are well on their way to making Owl’s Brew the category king in the spirits industry. Links  Owl's Brew Connect with Jenni and Maria on LinkedIn  Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.

Spend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent. First, the depth of the passion for what they do. Founders Jennie Ripps and Maria Littlefield are a testament to the idea that big things happen when vision meets drive. Another - the importance of discovering white space in the market. Add to that, the imperative to capitalize on that discovery, before someone else does. The Owl's Brew story is a case study in brand building, with all of its challenges and triumphs, its strategy and its serendipity. But I'd argue that you can actually sum up the Owl's Brew story with two words - No compromise. The temptation to compromise is something that most challenger brands face, but one that people don’t really talk about. It’s an especially thorny area for emerging better-for-you brands, whose values are core to their appeal. In fact, it is precisely this unwillingness to compromise that actually creates the magic for these brands, and that paves a pathway for success. This week we talk to “tea drinking boozers” (their words not ours) Jennie Ripps and Maria Littlefield, the CEO and COO of Owl’s Brew. They make organic spiked tea and tea and botanical mixers that have been a huge hit with a new class of alcohol consumers. Owl's Brew has won by saying "no" - no to flavor houses, no to artificial ingredients, no to compromise of any kind - and that has made a world of difference. This ethos is why Jennie and Maria are well on their way to making Owl’s Brew the category king in the spirits industry. Links <ul> <li><a href="https://www.owlsbrewboozytea.com/home" rel="nofollow" target="_blank">Owl's Brew</a></li> <li>Connect with <a href="https://www.linkedin.com/in/jennie-ripps-4356914/" rel="nofollow" target="_blank">Jenni</a> and <a href="https://www.linkedin.com/in/maria-littlefield-47267b16/" rel="nofollow" target="_blank">Maria</a> on LinkedIn</li> </ul> <a href="https://www.facebook.com/groups/896959280515235/" rel="nofollow" target="_blank">Join our Exclusive Facebook Group!</a> What's your biggest takeaway from the episode? Join our invite-only, private <a href="https://www.facebook.com/groups/896959280515235/" rel="nofollow" target="_blank">Facebook group</a> just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. <a href="https://www.facebook.com/groups/896959280515235/" rel="nofollow" target="_blank">Join now!</a> <a href="https://www.facebook.com/groups/brandbuilderpod" rel="nofollow" target="_blank">Facebook.com/groups/brandbuilderpod</a> Brand Builder is a co-production of <a href="https://www.snacknation.com/" rel="nofollow" target="_blank">SnackNation</a> and <a href="https://www.forcebrands.com/" rel="nofollow" target="_blank">ForceBrands.</a>

How to Become the Category King in an Old Industry (with Boozy Tea), w/ Owl’s Brew co-founders Jennie Ripps and Maria Littlefield

Until you have done it, there is no way to know you how hard building a business from scratch really is. It’s all-consuming, and when your life is pretty much all about work, protecting yourself (finding time away from your email and the non-stop fires you have to put out as a founder) usually quickly drops to the very bottom of your list.Maria Littlefield didn’t have a business background. In fact she was a psychology major.  Now she’s Co-Founder of Owl's Brew, a fast growing company offering tea infused with alcohol — or boozy tea — and her 5 year old company has already raised millions and grabbed several major distribution deals. But that great success hasn’t been without its challenges, both for the business and for herself. In front of a live audience at the Million Dollar Women Summit in New York City, Maria shares her journey with Julia Pimsleur, including how she and her business partner moved past the darkest moment in the company so far, when a huge investor pulled out at the last minute; why yoga was the essential ingredient to her sanity, strong mindset, and resilience; why it's OK to change and chart a new course; and, how one of the most important mindset shifts you can make is  learning to protect your greatest asset: you.See omnystudio.com/policies/listener for privacy information.

Until you have done it, there is no way to know you how hard building a business from scratch really is. It’s all-consuming, and when your life is pretty much all about work, protecting yourself (finding time away from your email and the non-stop fires you have to put out as a founder) usually quickly drops to the very bottom of your list. Maria Littlefield didn’t have a business background. In fact she was a psychology major.  Now she’s Co-Founder of Owl's Brew, a fast growing company offering tea infused with alcohol — or boozy tea — and her 5 year old company has already raised millions and grabbed several major distribution deals. But that great success hasn’t been without its challenges, both for the business and for herself. In front of a live audience at the Million Dollar Women Summit in New York City, Maria shares her journey with Julia Pimsleur, including how she and her business partner moved past the darkest moment in the company so far, when a huge investor pulled out at the last minute; why yoga was the essential ingredient to her sanity, strong mindset, and resilience; why it's OK to change and chart a new course; and, how one of the most important mindset shifts you can make is  learning to protect your greatest asset: you. See <a href="http://omnystudio.com/policies/listener" rel="nofollow" target="_blank">omnystudio.com/policies/listener</a> for privacy information.

Maria Littlefield of Owl's Brew - Business, Balance, and Booze