Jennie Ripps's guest appearances

Jennie Ripps

This Week in Startups

Brand Builder

Food and Wine Insider

The Alexi Cashen Podcast

Mark Cuban

Kelly LeVeque

Oprah Winfrey

Darin Olien

Tom Bilyeu

Ryan Caldbeck

Greg McKeown

Bert Jacobs

Yemeni Mesa

Rachel Drori

Ryan Holiday

John Craven

Dustin Riechmann

Brendan Brazier

James Richardson

OwlTail

Maria Littlefield

Spend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent. First, the depth of the passion for what they do. Founders Jennie Ripps and Maria Littlefield are a testament to the idea that big things happen when vision meets drive. Another - the importance of discovering white space in the market. Add to that, the imperative to capitalize on that discovery, before someone else does. The Owl's Brew story is a case study in brand building, with all of its challenges and triumphs, its strategy and its serendipity. But I'd argue that you can actually sum up the Owl's Brew story with two words - No compromise. The temptation to compromise is something that most challenger brands face, but one that people don’t really talk about. It’s an especially thorny area for emerging better-for-you brands, whose values are core to their appeal. In fact, it is precisely this unwillingness to compromise that actually creates the magic for these brands, and that paves a pathway for success. This week we talk to “tea drinking boozers” (their words not ours) Jennie Ripps and Maria Littlefield, the CEO and COO of Owl’s Brew. They make organic spiked tea and tea and botanical mixers that have been a huge hit with a new class of alcohol consumers. Owl's Brew has won by saying "no" - no to flavor houses, no to artificial ingredients, no to compromise of any kind - and that has made a world of difference. This ethos is why Jennie and Maria are well on their way to making Owl’s Brew the category king in the spirits industry. Links  Owl's Brew Connect with Jenni and Maria on LinkedIn  Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.

Spend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent. First, the depth of the passion for what they do. Founders Jennie Ripps and Maria Littlefield are a testament to the idea that big things happen when vision meets drive. Another - the importance of discovering white space in the market. Add to that, the imperative to capitalize on that discovery, before someone else does. The Owl's Brew story is a case study in brand building, with all of its challenges and triumphs, its strategy and its serendipity. But I'd argue that you can actually sum up the Owl's Brew story with two words - No compromise. The temptation to compromise is something that most challenger brands face, but one that people don’t really talk about. It’s an especially thorny area for emerging better-for-you brands, whose values are core to their appeal. In fact, it is precisely this unwillingness to compromise that actually creates the magic for these brands, and that paves a pathway for success. This week we talk to “tea drinking boozers” (their words not ours) Jennie Ripps and Maria Littlefield, the CEO and COO of Owl’s Brew. They make organic spiked tea and tea and botanical mixers that have been a huge hit with a new class of alcohol consumers. Owl's Brew has won by saying "no" - no to flavor houses, no to artificial ingredients, no to compromise of any kind - and that has made a world of difference. This ethos is why Jennie and Maria are well on their way to making Owl’s Brew the category king in the spirits industry. Links <ul> <li><a href="https://www.owlsbrewboozytea.com/home" rel="nofollow" target="_blank">Owl's Brew</a></li> <li>Connect with <a href="https://www.linkedin.com/in/jennie-ripps-4356914/" rel="nofollow" target="_blank">Jenni</a> and <a href="https://www.linkedin.com/in/maria-littlefield-47267b16/" rel="nofollow" target="_blank">Maria</a> on LinkedIn</li> </ul> <a href="https://www.facebook.com/groups/896959280515235/" rel="nofollow" target="_blank">Join our Exclusive Facebook Group!</a> What's your biggest takeaway from the episode? Join our invite-only, private <a href="https://www.facebook.com/groups/896959280515235/" rel="nofollow" target="_blank">Facebook group</a> just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. <a href="https://www.facebook.com/groups/896959280515235/" rel="nofollow" target="_blank">Join now!</a> <a href="https://www.facebook.com/groups/brandbuilderpod" rel="nofollow" target="_blank">Facebook.com/groups/brandbuilderpod</a> Brand Builder is a co-production of <a href="https://www.snacknation.com/" rel="nofollow" target="_blank">SnackNation</a> and <a href="https://www.forcebrands.com/" rel="nofollow" target="_blank">ForceBrands.</a>

How to Become the Category King in an Old Industry (with Boozy Tea), w/ Owl’s Brew co-founders Jennie Ripps and Maria Littlefield