Jonathan Oleisky's guest appearances

Jonathan Oleisky

STANDOUT on LinkedIn

Brynne Tillman

Chris Quinn

Colleen McKenna

Vern Oakley

Rachel Druckenmiller

Helen Todd

Jodi Hume

Kevin Ledversis

Claudia Williams

Jim Cusick

Lynda Katz Wilner

Keith Daw

Anna Kennedy

Walker McKay

Networker Extraordinaire

OwlTail

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success. 0:00 Introductions 1:12 Jonathan’s background 5:50 Ten years of Kalix 9:05 Social platforms and billboards 17:06 Paid campaigns, authentic 20:10 Invest in market research 22:10 Reputation 26:00 Search engines and algorithms 28:36 Is LinkedIn becoming Facebook? 35:25 Closed network 37:14 Security and hackers 44:22 Key takeaways 45:06 LinkedIn success story 47:15 Outro  Jonathan Oleisky linkedin.com/in/jonathanoleisky http://www.kalixmarketing.com Twitter @joleisky  Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory  colleen@interoadvisory.com

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success. 0:00 Introductions 1:12 Jonathan’s background 5:50 Ten years of Kalix 9:05 Social platforms and billboards 17:06 Paid campaigns, authentic 20:10 Invest in market research 22:10 Reputation 26:00 Search engines and algorithms 28:36 Is LinkedIn becoming Facebook? 35:25 Closed network 37:14 Security and hackers 44:22 Key takeaways 45:06 LinkedIn success story 47:15 Outro Jonathan Oleisky <a href="http://linkedin.com/in/jonathanoleisky" rel="nofollow" target="_blank">linkedin.com/in/jonathanoleisky</a> <a href="http://www.kalixmarketing.com" rel="nofollow" target="_blank">http://www.kalixmarketing.com</a> Twitter @joleisky Intero Advisory Founder and CEO Colleen McKenna <a href="https://www.interoadvisory.com" rel="nofollow" target="_blank">https://www.interoadvisory.com</a> <a href="https://www.linkedin.com/company/interoadvisory/" rel="nofollow" target="_blank">https://www.linkedin.com/company/interoadvisory/</a> <a href="https://www.linkedin.com/in/colleenmckenna/" rel="nofollow" target="_blank">https://www.linkedin.com/in/colleenmckenna/</a> Instagram @interoadvisory  colleen@interoadvisory.com

Colleen McKenna + Jonathan Oleisky