John Blood's guest appearances

John Blood

Disruptors for GOOD | Social Entrepreneurs and Social Enterprises

Brand on Purpose

Rodney Williams

Claire Coder

Austin Whitman

Simon Tam

Brett Hagler

Brad Feld

Andrew Dudum

Paul Shapiro

Kathryn Finney

Craig Elbert

Ruben Harris

Joey Zwillinger

Amit Paley

Randy Goldberg

Neil Blumenthal

OwlTail

Bill Novelli

AB InBev Chief Legal &amp; Corporate Affairs Officer and Company Secretary John Blood and Georgetown University McDonough School of Business Professor Bill Novelli discuss the journey in developing InBev’s ten-year Global Smart Drinking Goals initiative, how this partnership came to fruition and the steps AB InBev is taking to reduce the harmful uses of alcohol. In response to the World Health Organization’s call to action on confronting harmful alcohol use, AB InBev knew that they had to make a change. Partnering with the Business for Impact program at Georgetown University’s McDonough School of Business, John and Bill talk about how the company has been successful in bringing together the public health community and corporate officials, how AB InBev is looking into additional ways to execute their social norms marketing, and the importance of making sure these results are sustainable in the long run. Tune in to hear how the company is shifting social norms and consumer behaviors when it comes to alcohol and learn more at ab-inbev.com.Production Credits: Aaron Kwittken, Dara Cothran, Julie Strickland, Nina Valdes, Maria Bayas, Michael Grubbs, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

AB InBev Chief Legal &amp; Corporate Affairs Officer and Company Secretary John Blood and Georgetown University McDonough School of Business Professor Bill Novelli discuss the journey in developing InBev’s ten-year Global Smart Drinking Goals initiative, how this partnership came to fruition and the steps AB InBev is taking to reduce the harmful uses of alcohol. In response to the World Health Organization’s call to action on confronting harmful alcohol use, AB InBev knew that they had to make a change. Partnering with the Business for Impact program at Georgetown University’s McDonough School of Business, John and Bill talk about how the company has been successful in bringing together the public health community and corporate officials, how AB InBev is looking into additional ways to execute their social norms marketing, and the importance of making sure these results are sustainable in the long run. Tune in to hear how the company is shifting social norms and consumer behaviors when it comes to alcohol and learn more at <a href="ab-inbev.com" rel="nofollow" target="_blank">ab-inbev.com</a>. Production Credits: Aaron Kwittken, Dara Cothran, Julie Strickland, Nina Valdes, Maria Bayas, Michael Grubbs, and Mathew Passy Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Fostering a Culture of Smart Drinking with AB InBev Chief Legal & Corporate Affairs Officer and Company Secretary John Blood and Georgetown University McDonough School of Business Professor Bill Novelli (S7EP11)

If you enjoy this podcast, please rate and review the show. It's a huge help. Thanks!In episode 113 of the Disruptors for Good podcast I speak with John Blood, Chief Legal and Corporate Affairs Officer at Anheuser-Busch InBev, the world's largest brewer, on the company's mission to eliminate harmful drinking around the globe. In this episode, John is also joined by Bill Novelli, founder of Business for Impact at Georgetown McDonough School of Business.The Business for Impact initiative at Georgetown University’s McDonough School of Business released an in-depth case study on the current status of Anheuser-Busch InBev (AB InBev)’s Global Smart Drinking Goals (GSDGs). This is a ten-year voluntary initiative by the world's largest brewer to reduce harmful use of alcohol.The GSDGs began in 2015 and will run until 2025. The report is an assessment of AB InBev’s progress during the first five years. Within the report, titled AB InBev and Smart Drinking: An Analysis of How the World’s Largest Beer Company Contributes to the Reduction of Harmful Alcohol Use, Georgetown recognizes AB InBev as an industry leader for its pioneering efforts to promote “Smart Drinking” through investments in excess of a quarter-billion dollars since 2015.The findings suggest that businesses can play a role in addressing global social challenges, when there is commitment from the top, understanding the need to embed smart drinking into the commercial strategy as recommended by public health experts, and a willingness to go beyond traditional corporate philanthropy to create shared value for both business and society. Specifically, AB InBev’s Global Smart Drinking Goals initiative has been successful in bringing together public health and corporate leaders to work collaboratively toward the common goal of reducing harmful drinking. In 2010, the WHO prioritized confronting harmful alcohol use as a global public health imperative, calling for action by governments, civil society organizations, academia, and the alcohol industry.  In response, ABI announced in 2015 it would contribute $1B to reduce harmful drinking globally through a new initiative, the Global Smart Drinking Goals (GSDGs). In doing this, ABI established itself as an industry leader committed to helping to solve harmful drinking across the globe.  Now - the Business for Impact initiative at Georgetown University’s McDonough School of Business released an in-depth case study on the work ABI has done as part of this $1B commitment: what works, what doesn’t, and how alcohol companies can be part of the solution.  Case StudyThe harmful use of alcohol causes approximately 3 million deaths every year. Thus, societies are grappling with how to safely allow for the production and consumption of alcohol while protecting public health. Public health leaders recognize that just as industry contributes to the problem of harmful drinking, it might also play a significant role in solving it. With the launch of the GSDG initiative, ABI has proven that reducing harmful drinking is a priority for the company, and that the global organization is striving to go beyond traditional corporate social responsibility to create shared value for business and society. Case Study Key Findings The alcohol industry must deepen public health collaboration. To drive norm and behavior shifts, social marketing campaigns must be launched as long-term, year-round initiatives in multiple markets across the world. The alcohol industry should engage in policy advocacy, i.e. lend a voice to public policies supported by public health experts. Commitment from the top is key. As is collaboration between public health, corporate leaders, government and nonprofit entities to have a positive impact on society. Listen to more Causeartist podcasts here.Check out:Partner with us - Learn moreImpactInvestor.io - Discover impact investors from around the world.Podcast Made with TransistorPodcast cover design Made with CanvaBuild amazing web platforms with Webflow

If you enjoy this podcast, please rate and review the show. It's a huge help. Thanks!In episode 113 of the Disruptors for Good podcast I speak with John Blood, Chief Legal and Corporate Affairs Officer at Anheuser-Busch InBev, <a href="https://www.ab-inbev.com/home/" rel="nofollow" target="_blank">the world's largest brewer</a>, on the company's mission to eliminate harmful drinking around the globe. In this episode, John is also joined by Bill Novelli, founder of <a href="https://businessforimpact.georgetown.edu/" rel="nofollow" target="_blank">Business for Impact at Georgetown McDonough School of Business.</a>The Business for Impact initiative at Georgetown University’s McDonough School of Business released an in-depth case study on the current status of Anheuser-Busch InBev (AB InBev)’s <a href="https://www.ab-inbev.com/smart-drinking/smart-drinking-goals/" rel="nofollow" target="_blank">Global Smart Drinking Goals (GSDGs).</a> This is a ten-year voluntary initiative by the world's largest brewer to reduce harmful use of alcohol.The GSDGs began in 2015 and will run until 2025. The report is an assessment of AB InBev’s progress during the first five years. Within the report, titled AB InBev and Smart Drinking: An Analysis of How the World’s Largest Beer Company Contributes to the Reduction of Harmful Alcohol Use, Georgetown recognizes AB InBev as an industry leader for its pioneering efforts to promote “Smart Drinking” through investments in excess of a quarter-billion dollars since 2015.The findings suggest that businesses can play a role in addressing global social challenges, when there is commitment from the top, understanding the need to embed smart drinking into the commercial strategy as recommended by public health experts, and a willingness to go beyond traditional corporate philanthropy to create shared value for both business and society. Specifically, AB InBev’s Global Smart Drinking Goals initiative has been successful in bringing together public health and corporate leaders to work collaboratively toward the common goal of reducing harmful drinking.<ul> <li>In 2010, the WHO prioritized confronting harmful alcohol use as a global public health imperative, calling for action by governments, civil society organizations, academia, and the alcohol industry. </li> <li>In response, ABI announced in 2015 it would contribute $1B to reduce harmful drinking globally through a new initiative, the Global Smart Drinking Goals (GSDGs). In doing this, ABI established itself as an industry leader committed to helping to solve harmful drinking across the globe. </li> <li>Now - the Business for Impact initiative at Georgetown University’s McDonough School of Business released an in-depth case study on the work ABI has done as part of this $1B commitment: what works, what doesn’t, and how alcohol companies can be part of the solution. </li> </ul>Case StudyThe harmful use of alcohol causes approximately 3 million deaths every year. Thus, societies are grappling with how to safely allow for the production and consumption of alcohol while protecting public health. Public health leaders recognize that just as industry contributes to the problem of harmful drinking, it might also play a significant role in solving it. With the launch of the GSDG initiative, ABI has proven that reducing harmful drinking is a priority for the company, and that the global organization is striving to go beyond traditional corporate social responsibility to create shared value for business and society.  Case Study Key Findings<ul> <li>The alcohol industry must deepen public health collaboration.</li> <li>To drive norm and behavior shifts, social marketing campaigns must be launched as long-term, year-round initiatives in multiple markets across the world.</li> <li>The alcohol industry should engage in policy advocacy, i.e. lend a voice to public policies supported by public health experts.</li> <li>Commitment from the top is key. As is collaboration between public health, corporate leaders, government and nonprofit entities to have a positive impact on society.</li> </ul>Listen to more Causeartist podcasts <a href="https://www.causeartist.com/podcasts/" rel="nofollow" target="_blank">here.</a>Check out: Partner with us - <a href="https://causeartist.com/sponsorships-and-partnerships/" rel="nofollow" target="_blank">Learn more</a><a href="https://www.impactinvestor.io/" rel="nofollow" target="_blank">ImpactInvestor.io</a> - Discover impact investors from around the world.Podcast <a href="https://transistor.fm/?via=grant" rel="nofollow" target="_blank">Made with Transistor</a> Podcast cover design <a href="https://canva.pxf.io/c/1211587/647168/10068?adcampaigngroup=Pro_LP" rel="nofollow" target="_blank">Made with Canva</a> Build amazing web platforms with <a href="https://webflow.com/?rfsn=4064140.9054ba&amp;utm_medium=affiliate" rel="nofollow" target="_blank">Webflow</a>

Safe Drinking - John Blood // Chief Legal and Corporate Affairs Officer at Anheuser-Busch InBev 