Scott Cantrell's guest appearances

Scott Cantrell

Mixed Media

The ShiftShapers Podcast

Authentic Change

Nashville Business Radio

Consulting with Authority

OwlTail

Welcome to another episode of The Authentic Change Podcast, I am Mike Horne, your host and I am joined today by Scott Cantrell who is the founder of Smart Solutions Media. He founded Smart Solutions Media to help coaches, consultants, and other business experts bring clarity, confidence, and control to their marketing efforts. Using proven strategies, we help our clients to establish authority in their marketplaces so they can fill their pipelines with quality leads. In today’s episode, Scott shares his way of thinking about how people build credibility and authority in the marketplace, and how this intersects with integrity and authenticity.   Key Takeaways: [1:50] Scott introduces himself and his work at Smart Solutions Media addressing market, message, and media. [6:21] What drives an individual to move to market and to bring value to the world? [10:02] Successful people are driven by a bigger purpose than just benefiting themselves. [13:30] How do you choose a bigger mission over self-benefit? [15:08] Identify which group is going to benefit the most from the work that you do. [15:41] A lot of entrepreneurs start by asking what is needed in order to create a successful business that addresses a demand in the community. [19:30] Scott shares what his experience in many industries has shown him about a common challenge that people struggle with: The question of differentiation. [22:29] In order to be authentic you have to be willing to be vulnerable. [23:55] Credentials are important but someone who brings a little more of who they are to what they do creates a bigger impact. [27:03] Scott shares an example of displaying empathy in a crowded marketplace. [30:45] Scott talks about how trust is built. [32:11] Why are people so attracted to “the shiny new object”? [34:55] Scott shares about the outcomes of a successful engagement. [37:04] Clarity, confidence, and control. [39:33] If you have meaningful value in the marketplace, that is not just a business opportunity, it is an obligation to share that value with the world.   Mentioned in this episode: Learn more about Mike Horne on Linkedin Email Mike at mike@mike-horne.com Find more about Leading People and Culture with Authenticity   Smart Solutions Media

Welcome to another episode of The Authentic Change Podcast, I am Mike Horne, your host and I am joined today by <a href="https://www.linkedin.com/in/scottcantrell-ssm/" rel="nofollow" target="_blank">Scott</a> <a href="https://www.linkedin.com/in/scottcantrell-ssm/" rel="nofollow" target="_blank">Cantrell</a> who is the founder of <a href="https://smartsolutions.media/" rel="nofollow" target="_blank">Smart</a> <a href="https://smartsolutions.media/" rel="nofollow" target="_blank">Solutions</a> <a href="https://smartsolutions.media/" rel="nofollow" target="_blank">Media</a>. He founded Smart Solutions Media to help coaches, consultants, and other business experts bring clarity, confidence, and control to their marketing efforts. Using proven strategies, we help our clients to establish authority in their marketplaces so they can fill their pipelines with quality leads. In today’s episode, Scott shares his way of thinking about how people build credibility and authority in the marketplace, and how this intersects with integrity and authenticity. Key Takeaways: [1:50] Scott introduces himself and his work at Smart Solutions Media addressing market, message, and media. [6:21] What drives an individual to move to market and to bring value to the world? [10:02] Successful people are driven by a bigger purpose than just benefiting themselves. [13:30] How do you choose a bigger mission over self-benefit? [15:08] Identify which group is going to benefit the most from the work that you do. [15:41] A lot of entrepreneurs start by asking what is needed in order to create a successful business that addresses a demand in the community. [19:30] Scott shares what his experience in many industries has shown him about a common challenge that people struggle with: The question of differentiation. [22:29] In order to be authentic you have to be willing to be vulnerable. [23:55] Credentials are important but someone who brings a little more of who they are to what they do creates a bigger impact. [27:03] Scott shares an example of displaying empathy in a crowded marketplace. [30:45] Scott talks about how trust is built. [32:11] Why are people so attracted to “the shiny new object”? [34:55] Scott shares about the outcomes of a successful engagement. [37:04] Clarity, confidence, and control. [39:33] If you have meaningful value in the marketplace, that is not just a business opportunity, it is an obligation to share that value with the world. Mentioned in this episode: Learn more about <a href="https://www.linkedin.com/in/mikehorne1/" rel="nofollow" target="_blank">Mike</a> <a href="https://www.linkedin.com/in/mikehorne1/" rel="nofollow" target="_blank">Horne</a> on Linkedin Email Mike at <a href="mailto:mike@mike-horne.com">mike</a><a href="mailto:mike@mike-horne.com">@</a><a href="mailto:mike@mike-horne.com">mike</a><a href="mailto:mike@mike-horne.com">-</a><a href="mailto:mike@mike-horne.com">horne</a><a href="mailto:mike@mike-horne.com">.</a><a href="mailto:mike@mike-horne.com">com</a> Find more about <a href="https://mike-horne.com/" rel="nofollow" target="_blank">Leading</a> <a href="https://mike-horne.com/" rel="nofollow" target="_blank">People</a> <a href="https://mike-horne.com/" rel="nofollow" target="_blank">and</a> <a href="https://mike-horne.com/" rel="nofollow" target="_blank">Culture</a> <a href="https://mike-horne.com/" rel="nofollow" target="_blank">with</a> <a href="https://mike-horne.com/" rel="nofollow" target="_blank">Authenticity</a> <a href="https://smartsolutions.media/" rel="nofollow" target="_blank">Smart</a> <a href="https://smartsolutions.media/" rel="nofollow" target="_blank">Solutions</a> <a href="https://smartsolutions.media/" rel="nofollow" target="_blank">Media</a>

Episode 034: Marketing Differentiation: Doing Well By Doing Good with Scott Cantrell

Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: How I found my passion for marketing and sales. Strategies consultants can use to help maintain a steady stream of work. How to turn your marketing process into part of your routine. The importance of having consistency in your marketing. How to make yourself seen as an authority in your space. The benefits of running a podcast and what you need to do in order for it to be successful. Resources: Smart Solutions Media Growing Your Business! Rainmaking Made Easy Jonathon Stark Accelerated Growth Scorecard  Podcast Chef  Connecting with Sean Boyce:LinkedInConnecting with the host:Scott Cantrell on LinkedIn 

Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap: <ul> <li>How I found my passion for marketing and sales.</li> <li>Strategies consultants can use to help maintain a steady stream of work.</li> <li>How to turn your marketing process into part of your routine.</li> <li>The importance of having consistency in your marketing.</li> <li>How to make yourself seen as an authority in your space.</li> <li>The benefits of running a podcast and what you need to do in order for it to be successful.</li> </ul> Resources:<ul> <li><a href="https://smartsolutions.media/" rel="nofollow" target="_blank">Smart Solutions Media</a></li> <li><a href="https://www.goodreads.com/book/show/89992.Growing_Your_Business_" rel="nofollow" target="_blank">Growing Your Business!</a></li> <li>Rainmaking Made Easy</li> <li><a href="https://jonathanstark.com/" rel="nofollow" target="_blank">Jonathon Stark</a></li> <li><a href="https://smartsolutionsmedia.clickfunnels.com/optin1588702847790" rel="nofollow" target="_blank">Accelerated Growth Scorecard</a></li> <li> <a href="https://podcastchef.com/" rel="nofollow" target="_blank">Podcast Chef</a> </li> </ul> Connecting with Sean Boyce:<ul><li><a href="https://www.linkedin.com/in/sean-boyce" rel="nofollow" target="_blank">LinkedIn</a></li></ul> Connecting with the host:<ul><li>Scott Cantrell on <a href="https://www.linkedin.com/in/scott-cantrell-54357327" rel="nofollow" target="_blank">LinkedIn</a> </li></ul>

Special Episode: The Consulting Trap Podcast - An Interview with Scott Cantrell

On this episode of ShiftShapers, we’re happy to welcome Scott Cantrell, Chief Marketing Strategist at Insurance Bottom Line. Drawing upon years of marketing experience, Scott has a keen sense of how to position ideas with different audiences.  He joins us to discuss something that everybody does, but not everyone does well – prospecting.Scott explains how our tactics often turn away potential clients and what we can do differently to make prospects chase after us and our expertise.We also discuss Scott’s step-by-step formula for making our prospecting more effective while connecting with our target market. Finally, Scott shares the Million-Dollar Prospecting Marketing Lesson that every broker should consider using to attract new clients.What You’ll Learn From this Episode:The main issues with how most people prospect.Scott’s formula for more effective prospecting.His Million Dollar Prospect Marketing Lesson and what it’s all about.Whether one technique that will yield 20 new clients in 60 days exists.The four keys to build into your prospecting efforts.

On this episode of ShiftShapers, we’re happy to welcome Scott Cantrell, Chief Marketing Strategist at Insurance Bottom Line. Drawing upon years of marketing experience, Scott has a keen sense of how to position ideas with different audiences.  He joins us to discuss something that everybody does, but not everyone does well – prospecting.Scott explains how our tactics often turn away potential clients and what we can do differently to make prospects chase after us and our expertise.We also discuss Scott’s step-by-step formula for making our prospecting more effective while connecting with our target market. Finally, Scott shares the Million-Dollar Prospecting Marketing Lesson that every broker should consider using to attract new clients.What You’ll Learn From this Episode:<ul><li>The main issues with how most people prospect.</li><li>Scott’s formula for more effective prospecting.</li><li>His Million Dollar Prospect Marketing Lesson and what it’s all about.</li><li>Whether one technique that will yield 20 new clients in 60 days exists.</li><li>The four keys to build into your prospecting efforts.</li></ul>