Sonduren Fanarredha's guest appearances

Sonduren Fanarredha

Product Marketing

Greg Davis

Maria Massad

Michael Olson

Elizabeth Brigham

Natasha Katson

Kirk Bentley

Garrett Denney

Martin Aguinis

Liza Collin

Jasmine Jaume

Linda Wang

Jeff Curie

Karim Zuhri

Steven Pelham

Eric Moeller

OwlTail

This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more.---"I think video is going to continue to be a big heavy medium that people focus on. I think we saw that 85% of the traffic number two to Google was through YouTube and video content. I think you're seeing lots of B2B tech companies using video in a variety of different ways, for demand gen purposes, for adoption and consumption into the customer group that you have and your customer base. "

This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more.---"I think video is going to continue to be a big heavy medium that people focus on. I think we saw that 85% of the traffic number two to Google was through YouTube and video content. I think you're seeing lots of B2B tech companies using video in a variety of different ways, for demand gen purposes, for adoption and consumption into the customer group that you have and your customer base. "

Roll camera - action! | Sonduren Fanarredha, Director of Product Marketing at Airbase