Tom Hessen's guest appearances

Tom Hessen

Rattle & Pedal: B2B Marketing Podcast

The Hard Corps Marketing Show

Pathmonk Presents Podcast

Juliana Casale

Brian Massey

Scott Brinker

DANIEL BURSTEIN

Jessie Coan

Scott King

Max Altschuler

Tom Quinn

Ryan Carson

Tom Ryan

Adam Witty

Jay Acunzo

Sean Whiteley

AJ Wilcox

David Meerman Scott

OwlTail

LEAD

We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations. The post Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses appeared first on Rattle and Pedal.

We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations. The post <a href="https://rattleandpedal.com/bridging-from-intellectual-capital-to-leads-in-professional-services/" rel="nofollow" target="_blank">Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses</a> appeared first on <a href="https://rattleandpedal.com" rel="nofollow" target="_blank">Rattle and Pedal</a>.

Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses

Marketers often look at metrics such as how long prospects spend time on a page or how many clicks they get. However, are marketers really learning anything about the intent of their buyers in this way? A Business Leader, Software Entrepreneur, Consultant, CEO at 9Lenses, Tom Hessen, delves into the intent of buyers and how to assess their needs.      Takeaways:  Marketers are often incentivized by quantitative leads. Unfortunately, this damages the sales and marketing relationship, especially if the “leads” they are presenting aren’t ready to talk to sales. Assessments are an incredible way to add value to the prospect while educating them on all you have to offer. They are tailored and personalized to fit their needs. Discover calls as we know them need to die. It all starts with marketing. Find the prospects true business needs before sending it to sales. No matter if you have known your prospect for 5 years or 5 days have them take the assessment before you have a discovery call. This will educate them and yourself to progress further faster. Interactive content is more engaging for your audiences at the top of the funnel. This is a great opportunity to add more value and personalization.       Links:  LinkedIn: https://www.linkedin.com/in/tomhessen/  9Lenses: https://www.9lenses.com        Busted Myths:  Marketers can not know something about a prospect by the measurement of intent such as what they viewed or how much time they spent on a page. This does not show their viability as a buyer.       Ways to Tune In:  iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763  Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn  Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show  Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show  YouTube - Full video - https://youtu.be/U9LhpqnDXQw  

Marketers often look at metrics such as how long prospects spend time on a page or how many clicks they get. However, are marketers really learning anything about the intent of their buyers in this way? A Business Leader, Software Entrepreneur, Consultant, CEO at 9Lenses, Tom Hessen, delves into the intent of buyers and how to assess their needs. Takeaways: <ul> <li>Marketers are often incentivized by quantitative leads. Unfortunately, this damages the sales and marketing relationship, especially if the “leads” they are presenting aren’t ready to talk to sales.</li> <li>Assessments are an incredible way to add value to the prospect while educating them on all you have to offer. They are tailored and personalized to fit their needs.</li> <li>Discover calls as we know them need to die. It all starts with marketing. Find the prospects true business needs before sending it to sales.</li> <li>No matter if you have known your prospect for 5 years or 5 days have them take the assessment before you have a discovery call. This will educate them and yourself to progress further faster.</li> <li>Interactive content is more engaging for your audiences at the top of the funnel. This is a great opportunity to add more value and personalization.</li> </ul> Links: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/tomhessen/" rel="nofollow" target="_blank">https://www.linkedin.com/in/tomhessen/</a> </li> <li>9Lenses: <a href="https://www.9lenses.com/" rel="nofollow" target="_blank">https://www.9lenses.com</a> </li> </ul> Busted Myths: <ul> <li>Marketers can not know something about a prospect by the measurement of intent such as what they viewed or how much time they spent on a page. This does not show their viability as a buyer.</li> </ul> Ways to Tune In: <ul> <li>iTunes - <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a> </li> <li>Spotify - <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn" rel="nofollow" target="_blank">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a> </li> <li>Stitcher - <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a> </li> <li>Google Play - <a href="https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show" rel="nofollow" target="_blank">https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show</a> </li> <li>YouTube - Full video - <a href="https://youtu.be/U9LhpqnDXQw" rel="nofollow" target="_blank">https://youtu.be/U9LhpqnDXQw</a> </li> </ul>

True Buyer Intent Discovery - Tom Hessen - Hard Corps Marketing Show #220

 9Lenses is a cloud assessment platform that enables companies to thrive in a data-driven market. To compete in a data-driven marketplace, businesses must deliver secure propriety digital solutions.   In today's episode, we speak about How to Drive More Leads with Personalized CTAs. Check it out...... https://pathmonk.com/solution-qualification/ https://pathmonk.com/use-case-demos/

9Lenses is a cloud assessment platform that enables companies to thrive in a data-driven market. To compete in a data-driven marketplace, businesses must deliver secure propriety digital solutions.  In today's episode, we speak about How to Drive More Leads with Personalized CTAs. Check it out...... <a href="https://pathmonk.com/solution-qualification/" rel="noopener nofollow" target="_blank">https://pathmonk.com/solution-qualification/</a> <a href="https://pathmonk.com/use-case-demos/" rel="noopener nofollow" target="_blank">https://pathmonk.com/use-case-demos/</a>

How to Drive More Leads with Personalized CTAs | Interview with Tom Hessen of 9Lenses