Edwin Abl's guest appearances

Edwin Abl

B2B Growth

The Marketer's Journey

Built to Scale | B2B SaaS Edition

Jeanne Hopkins

Michelle Huff

Brian Kardon

Meagen Eisenberg

Andrea Fryrear

Nicolas Vandenberghe

Jay Baer

Tara Ryan

Jon Miller

Maria Pergolino

Anthony Kennada

Ann Handley

Randy Frisch

Andy Crestodina

Joe Chernov

OwlTail

What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview  Edwin Abl, CMO at Modulr, about heading up the smarketing department. What we talked about:The entrepreneurial mindset inspires marketing leadership in so many waysWhere should SDRs sit, marketing or sales? (Marketing, actually)Why you should put your laptop and phone in the cupboard after 7:30 PM Check out this resource we mentioned during the podcast:Edwin’s site: www.edwinabl.comCheck out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview <a href="https://www.linkedin.com/in/edwinabl/?originalSubdomain=uk" rel="nofollow" target="_blank"> Edwin Abl</a>, CMO at <a href="https://www.linkedin.com/company/modulr-finance/" rel="nofollow" target="_blank">Modulr</a>, about heading up the smarketing department. What we talked about:<ul><li>The entrepreneurial mindset inspires marketing leadership in so many ways</li><li>Where should SDRs sit, marketing or sales? (Marketing, actually)</li><li>Why you should put your laptop and phone in the cupboard after 7:30 PM</li></ul> Check out this resource we mentioned during the podcast:<ul><li>Edwin’s site: <a href="http://www.edwinabl.com/" rel="nofollow" target="_blank">www.edwinabl.com</a></li></ul>Check out this and other episodes of The Marketer’s Journey at <a href="https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1vkYBcTyIunmx3UGDG4lHg?si=E9DLzUn_T8KKvPSAGOQEeg" rel="nofollow" target="_blank">Spotify</a>, or our <a href="https://hub.uberflip.com/podcasts" rel="nofollow" target="_blank">website</a>.

Ep #10: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl

In episode 18, I sat down with Edwin Abl, CMO of Modulr a business payments platform company who is building a new digital payment service to make money flow more efficiently through both businesses and the economy.   For those not familiar with Edwin, he’s an experienced P&amp;L leader in the EMEA and international SaaS software sector with deep expertise in revenue generation marketing, business development, enterprise sales, strategy and go-to-market partnerships.   Previously, Edwin led and built marketing at Appirio, Inc. (Global strategic partner of Salesforce.com, Workday and Google) in Europe - $30k - $133M pipeline growth in 4 years (acquired in 2016), helped scale Hive Learning's marketing function (part of Blenheim Chalcot's venture portfolio), co-founded 2 companies in the SaaS tech space and worked as a new business / go-to-market advisor to scaling startups.     Being CMO of Modulr, he is responsible for taking to market our unique API driven payments solution, building a team and scaling systemized processes. In his spare time provides mentorship on leadership, sales and marketing.   During our conversation, we discuss:    Why MQLs are irrelevant Why sales teams don’t find personas useful If someone should own the entire marketing and sales funnel If Chief Revenue Officers (CROs) will replace the CMO role How first-time CMOs should approach their first 100 days, present to a board, and build a world-class team The one book Edwin gives all new hires    Enjoy   P.S. Before you go, please leave a review on Apple Podcasts 🙂 🙏🏻

In episode 18, I sat down with <a href="https://www.linkedin.com/in/edwinabl/" rel="nofollow" target="_blank">Edwin Abl</a>, CMO of Modulr a business payments platform company who is building a new digital payment service to make money flow more efficiently through both businesses and the economy. For those not familiar with Edwin, he’s an experienced P&amp;L leader in the EMEA and international SaaS software sector with deep expertise in revenue generation marketing, business development, enterprise sales, strategy and go-to-market partnerships. Previously, Edwin led and built marketing at Appirio, Inc. (Global strategic partner of <a href="http://Salesforce.com" rel="nofollow" target="_blank">Salesforce.com</a>, Workday and Google) in Europe - $30k - $133M pipeline growth in 4 years (acquired in 2016), helped scale Hive Learning's marketing function (part of Blenheim Chalcot's venture portfolio), co-founded 2 companies in the SaaS tech space and worked as a new business / go-to-market advisor to scaling startups.   Being CMO of Modulr, he is responsible for taking to market our unique API driven payments solution, building a team and scaling systemized processes. In his spare time provides mentorship on leadership, sales and marketing. During our conversation, we discuss: <ul> <li>Why MQLs are irrelevant</li> <li>Why sales teams don’t find personas useful</li> <li>If someone should own the entire marketing and sales funnel</li> <li>If Chief Revenue Officers (CROs) will replace the CMO role</li> <li>How first-time CMOs should approach their first 100 days, present to a board, and build a world-class team</li> <li>The one book Edwin gives all new hires</li> </ul> Enjoy P.S. Before you go, please leave a review on Apple Podcasts 🙂 🙏🏻

Modulr’s Edwin Abl on Why MQLs are Irrelevant, Pipeline is a Vanity Metric & Sales Don’t Find Personas Useful

In this episode we talk to Edwin Abl, CMO &amp; Head of Enterprise Growth at Hive Learning. Want help developing your plan to become an influencer &amp; thought leader? Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City. B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH. Click here to connect with this guest on LinkedIn.

In this episode we talk to Edwin Abl, CMO &amp; Head of Enterprise Growth at <a href="https://www.hivelearning.com/" rel="nofollow noopener noreferrer" target="_blank">Hive Learning</a>. Want help developing your plan to become an influencer &amp; thought leader? Check out <a href="https://influencerinc.co/impactsummit" rel="nofollow noopener noreferrer" target="_blank">IMPACT SUMMIT</a> on Oct. 13th in Salt Lake City. B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH. <a href="https://www.linkedin.com/in/edwinabl/" rel="noopener nofollow" target="_blank">Click here to connect with this guest on LinkedIn</a>.

781: The Fallacy of Sales & Marketing Alignment w/ Edwin Abl