Rafael Esquer's guest appearances

Rafael Esquer

Design Matters with Debbie Millman

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NYCFC Nation Podcast | New York City FC | NYC Football Club | MLS | Soccer | Futbol

AUDITIVO

Aaron Draplin

Tobias Frere-Jones

Bobby Martin

Erik Spiekermann

Emily Oberman

Jonathan Key

Gemma O'Brien

Martin Venezky

Marian Bantjes

Michael Bierut

Caroline Paul

Eve Ensler

Adam Grant

Ethan Hawke

Malcolm Gladwell

OwlTail

Plática con Rafael Esquer CEO y Director Creativo de Alfalfa Studio, firma de diseño ubicada en SoHo, New York. Líder visionario que ha logrado desarrollar numerosos proyectos galardonados en múltiples categorías a nivel internacional. Entre sus clientes destacan NBA´s Houston Rockets, New York City Football Club, DIAL 311, Made in NY y Canadian Olympic Team.

EP16 Rafael Esquer

This is our first interview of the 2017 campaign and what a way to start it off! Today we speak with Rafael Esquer in location at his studio (Alfalfa Studio) in SoHo, Manhattan. NYCFCNation110 Show link: http://thenycfcnation.com/2017/01/interview-with-rafael-esquer-history-behind-nycfc-badge   We start off getting to know Rafael more on a personal level. We learn where he came from and how he came to United States from Mexico with his Family. We then dive into how he became a designer and opened up his own studio in Manhattan. Next we explore his entire process of creating the New York City FC badge we all love to wear. From competing against twelve other designers to taking a flight to visit Manchester and CFG personnel, Rafael paints an elaborate timeline about the creation of the NYCFC badge. Check out some of the images from his design process below, including rejected NYCFC badges that never made the final cut. [caption id="attachment_552" align="alignnone" width="818"] Rafael did countless hours of research before even considering starting a design. Here you can see where some of his research led him.[/caption]   He didn't just stop looking at New York City for inspiration. He wanted to design a badge that was timeless and could fit in anywhere in the world, from MLS to England or Australia. Funny enough, City Football Group loved his design ideas so much that they took the idea from NYCFC's logo and ended up incorporating it into both Melbourne City and Manchester City's badges, giving them new looks based off of NYCFC.  [caption id="attachment_545" align="aligncenter" width="4272"] Design ideas came from clubs around the world as well as blank templates.[/caption] Once he got a better idea of what he wanted to do, Rafael started putting his ideas to paper. Here you can start seeing the initial ideas that ended up becoming that NYC monogram.  [caption id="attachment_547" align="aligncenter" width="800"] Different ideas and sketches emerged early on.[/caption] Here we finally start to see the final 5 ideas he would present to City Football Group and NYCFC.    Here are the final five images Rafael showed to NYCFC in his initial presentation. Claudio Reyna, Ferran Soriano and the rest of the CFG team were sufficiently impressed. They liked what they saw and decided to hand him the job.  Ultimately, the rest is history. A lot of work and small tweaks went into his final designs and NYCFC ended up narrowing the designs down to two. Those final two designs would then be shown to the public and fans would vote on which of the two designs they liked most. [caption id="attachment_559" align="alignnone" width="597"] Image via NYCFC[/caption] Over 100,000 fans voted, and by an overwhelming majority selected the badge we now know today. The circular clean badge beat out the NYC inspired badge. You can check out Rafael's website here, where you can see some of the other designs he's worked on which you're probably already very familiar with such as the  "Made In NY" logo used in film and tv productions. Below is the Iconic Manhattan poster we spoke about briefly on the podcast. If you're interested in picking up a copy, here's a link. As always don't forget to give us a 5 star rating and review to help other New York City FC fans find the podcast. Leave a rating and review on iTunes!  

This is our first interview of the 2017 campaign and what a way to start it off! Today we speak with Rafael Esquer in location at his studio (<a href="http://alfalfanewyork.com/" rel="nofollow" target="_blank">Alfalfa Studio</a>) in SoHo, Manhattan. NYCFCNation110 Show link: <a href="http://thenycfcnation.com/2017/01/interview-with-rafael-esquer-history-behind-nycfc-badge" rel="nofollow" target="_blank">http://thenycfcnation.com/2017/01/interview-with-rafael-esquer-history-behind-nycfc-badge</a>   We start off getting to know Rafael more on a personal level. We learn where he came from and how he came to United States from Mexico with his Family. We then dive into how he became a designer and opened up his own studio in Manhattan. Next we explore his entire process of creating the New York City FC badge we all love to wear. From competing against twelve other designers to taking a flight to visit Manchester and CFG personnel, Rafael paints an elaborate timeline about the creation of the NYCFC badge. Check out some of the images from his design process below, including rejected NYCFC badges that never made the final cut. [caption id="attachment_552" align="alignnone" width="818"] Rafael did countless hours of research before even considering starting a design. Here you can see where some of his research led him.[/caption] He didn't just stop looking at New York City for inspiration. He wanted to design a badge that was timeless and could fit in anywhere in the world, from MLS to England or Australia. Funny enough, City Football Group loved his design ideas so much that they took the idea from NYCFC's logo and ended up incorporating it into both Melbourne City and Manchester City's badges, giving them new looks based off of NYCFC. [caption id="attachment_545" align="aligncenter" width="4272"] Design ideas came from clubs around the world as well as blank templates.[/caption] Once he got a better idea of what he wanted to do, Rafael started putting his ideas to paper. Here you can start seeing the initial ideas that ended up becoming that NYC monogram. [caption id="attachment_547" align="aligncenter" width="800"] Different ideas and sketches emerged early on.[/caption] Here we finally start to see the final 5 ideas he would present to City Football Group and NYCFC. Here are the final five images Rafael showed to NYCFC in his initial presentation. Claudio Reyna, Ferran Soriano and the rest of the CFG team were sufficiently impressed. They liked what they saw and decided to hand him the job. Ultimately, the rest is history. A lot of work and small tweaks went into his final designs and NYCFC ended up narrowing the designs down to two. Those final two designs would then be shown to the public and fans would vote on which of the two designs they liked most. [caption id="attachment_559" align="alignnone" width="597"] Image via NYCFC[/caption] Over 100,000 fans voted, and by an overwhelming majority selected the badge we now know today. The circular clean badge beat out the NYC inspired badge. You can check out <a href="http://alfalfanewyork.com/" rel="nofollow" target="_blank">Rafael's website here</a>, where you can see some of the other designs he's worked on which you're probably already very familiar with such as the <a href="http://www1.nyc.gov/assets/home/images/programs/FilmProductionResources.jpg" rel="nofollow" target="_blank"> "Made In NY"</a> logo used in film and tv productions. Below is the Iconic Manhattan poster we spoke about briefly on the podcast. If you're interested in picking up a copy, <a href="http://alfalfanewyork.com/#!/c/0/offset=0&amp;sort=normal" rel="nofollow" target="_blank">here's a link.</a> As always don't forget to give us a 5 star rating and review to help other New York City FC fans find the podcast. <a href="http://nycfcpodcast.com/itunes" rel="nofollow" target="_blank">Leave a rating and review on iTunes</a>!

Interview with Rafael Esquer, History Behind NYCFC Badge

Rafael Esquer runs Alfalfa Studio, his own design studio which he established in 2004. Clients have included The New York Times Magazine, Kate Spade New York, Nike, Björk, AIGA, The Philip Johnson Glass House, The Houston Rockets, Target, and IBM. Some of his work is contained in the Library of Congress poster collection, the Museum of Fine Art in Montreal, the Poster Museum in Poland and the Olympic Museum in Switzerland.In this episode we speak with Rafael about the badge he designed for the New York City Football Club.

Rafael Esquer runs Alfalfa Studio, his own design studio which he established in 2004. Clients have included The New York Times Magazine, Kate Spade New York, Nike, Björk, AIGA, The Philip Johnson Glass House, The Houston Rockets, Target, and IBM. Some of his work is contained in the Library of Congress poster collection, the Museum of Fine Art in Montreal, the Poster Museum in Poland and the Olympic Museum in Switzerland. In this episode we speak with Rafael about the badge he designed for the New York City Football Club.

Episode 27 - Rafael Esquer and the NYCFC Badge

Rafael Esquer discusses growing up on a farm, working with the city and what it takes to make it in the design business.

Rafael Esquer discusses growing up on a farm, working with the city and what it takes to make it in the design business.