Eugenia Akuete's guest appearances

Eugenia Akuete

WHERE’S THE FUNDING?

Where's The Funding?!

Mabinty Koroma-Moore

Hakeem Jimo

Francesca Opoku

Wakiuru Njuguna

Tasha Jones

LaKisha Greenwade

Beyond Chocolate

Aiko Bethea

Aurelia Flores

John Kavyavu

Funlayo Alabi

Jantzen Young

Desiree Young

Desiree Younge

Iddy John

OwlTail

Eugenia Akuete is the true definition of a survivor. Queue Destiny’s Child “I’m a survivor, I’m gonna make it, I’m a survivor, I keep on surviving…” She is also an avid advocate for women who is staunchly committed to fighting against gender bias and unjust inheritance laws, education, and all of the other barriers in Ghana and other parts of Africa that prevent women from the pursuit of their full potential. Eugenia is the founder of Mother’s Shea and Chairwoman of Naasakle International. She has been a force in the shea butter industry since 2000 when she founded the initial business Naasakle Ltd to help her aged and ailing mother and empower herself after a divorce that left her with very little in assets and $30 which she called her war chest. She used this money to buy a calabash of shea butter in the market to package and resell togenerate income.Mother’s Shea products are found in Target stores in Anthropology and Urban Outfitters, Costco and Macy’s online, and clean beauty stores like Credo Beauty and Detox Market. Despite many challenges over the years, Eugenia did not give up because her purpose is far bigger than her. She is trying to create change in an entire value chain which is considered liquid gold for poor rural women in Ghana and other African countries across the continent where shea trees are found. Sources of financing mentioned in the podcast:- $30 self-financing- Investing initial profits back into the business- $100,000 USADF grant- Ecobank small business loanYou can follow Eu’Genia Shea and Mothers Shea on Instagram and Facebook. Mother’s Shea products can be found at Target in over 900 stores and Target online. Eu’Genia Shea products can be found at their website and in retailers such as Credo Beauty, Macy’s, Anthropology ad Urban Outfitters, and Costco online.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Eugenia Akuete is the true definition of a survivor. Queue Destiny’s Child “I’m a survivor, I’m gonna make it, I’m a survivor, I keep on surviving…” She is also an avid advocate for women who is staunchly committed to fighting against gender bias and unjust inheritance laws, education, and all of the other barriers in Ghana and other parts of Africa that prevent women from the pursuit of their full potential. Eugenia is the founder of Mother’s Shea and Chairwoman of Naasakle International. She has been a force in the shea butter industry since 2000 when she founded the initial business Naasakle Ltd to help her aged and ailing mother and empower herself after a divorce that left her with very little in assets and $30 which she called her war chest. She used this money to buy a calabash of shea butter in the market to package and resell togenerate income.Mother’s Shea products are found in Target stores in Anthropology and Urban Outfitters, Costco and Macy’s online, and clean beauty stores like Credo Beauty and Detox Market. Despite many challenges over the years, Eugenia did not give up because her purpose is far bigger than her. She is trying to create change in an entire value chain which is considered liquid gold for poor rural women in Ghana and other African countries across the continent where shea trees are found. Sources of financing mentioned in the podcast:- $30 self-financing- Investing initial profits back into the business- $100,000 USADF grant- Ecobank small business loanYou can follow Eu’Genia Shea and Mothers Shea on Instagram and Facebook. Mother’s Shea products can be found at Target in over 900 stores and Target online. Eu’Genia Shea products can be found at their website and in retailers such as Credo Beauty, Macy’s, Anthropology ad Urban Outfitters, and Costco online.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 13: Eugenia Akuete - How I Used $30 to Build A Successful Skincare and Beauty Brand

Eugenia Akuete is the true definition of a survivor. Queue Destiny’s Child “I’m a survivor, I’m gonna make it, I’m a survivor, I keep on surviving…” She is also an avid advocate for women who is staunchly committed to fighting against gender bias and unjust inheritance laws, education, and all of the other barriers in Ghana and other parts of Africa that prevent women from the pursuit of their full potential. Eugenia is the founder of Mother’s Shea and Chairwoman of Naasakle International. She has been a force in the shea butter industry since 2000 when she founded the initial business Naasakle Ltd to help her aged and ailing mother and empower herself after a divorce that left her with very little in assets and $30 which she called her war chest. She used this money to buy a calabash of shea butter in the market to package and resell to generate income. Over the years the business faced many challenges accessing funding. In the earlier days, banks would not offer a bridge loan and even if a loan were offered, the high-interest rates of up to 28% would have made repayment difficult. One mechanism that Eugenia used to address the cash-flow shortage was to ask customers to pay 20%-50% of their order cost up-front. Most customers obliged but she lost two major customers in the process. Eugenia did not give up because her purpose is far bigger than her. She is trying to create change in an entire value chain which is considered liquid gold for poor rural women in Ghana and other African countries across the continent where shea trees are found. When Eugenia and her business succeed, women shea nut pickers and processors in Ghana benefit from the residual benefits from the growth of a business that does not exist just to make a profit but to change the lives of shea producers and their families. Sources of financing mentioned in the podcast: - $30 self-financing - Investing initial profits back into the business - $100,000 USADF grant - Ecobank small business loan You can follow Eu’Genia Shea and Mothers Shea on Instagram and Facebook. Mother’s Shea products can be found at Target in over 900 stores and Target online. Eu’Genia Shea products can be found at their website and in US retailers such as Credo Beauty, Macy’s, Anthropology ad Urban Outfitters, and Costco online.

Eugenia Akuete is the true definition of a survivor. Queue Destiny’s Child “I’m a survivor, I’m gonna make it, I’m a survivor, I keep on surviving…” She is also an avid advocate for women who is staunchly committed to fighting against gender bias and unjust inheritance laws, education, and all of the other barriers in Ghana and other parts of Africa that prevent women from the pursuit of their full potential. Eugenia is the founder of <a href="https://mothersshea.com/" rel="nofollow" target="_blank">Mother’s Shea</a> and Chairwoman of <a href="http://shea.care/" rel="nofollow" target="_blank">Naasakle International</a>. She has been a force in the shea butter industry since 2000 when she founded the initial business Naasakle Ltd to help her aged and ailing mother and empower herself after a divorce that left her with very little in assets and $30 which she called her war chest. She used this money to buy a calabash of shea butter in the market to package and resell to generate income. Over the years the business faced many challenges accessing funding. In the earlier days, banks would not offer a bridge loan and even if a loan were offered, the high-interest rates of up to 28% would have made repayment difficult. One mechanism that Eugenia used to address the cash-flow shortage was to ask customers to pay 20%-50% of their order cost up-front. Most customers obliged but she lost two major customers in the process. Eugenia did not give up because her purpose is far bigger than her. She is trying to create change in an entire value chain which is considered <a href="https://medium.com/forafricans/liquid-gold-shea-butter-making-in-ghana-befb9835a7f0" rel="nofollow" target="_blank">liquid gold</a> for poor rural women in Ghana and other African countries across the continent where shea trees are found. When Eugenia and her business succeed, women shea nut pickers and processors in Ghana benefit from the residual benefits from the growth of a business that does not exist just to make a profit but to change the lives of shea producers and their families. Sources of financing mentioned in the podcast: - $30 self-financing - Investing initial profits back into the business - $100,000 USADF grant - Ecobank small business loan You can follow Eu’Genia Shea and Mothers Shea on Instagram and Facebook. Mother’s Shea products can be found at Target in over 900 stores and Target online. Eu’Genia Shea products can be found at their <a href="https://eugeniashea.com/" rel="nofollow" target="_blank">website</a> and in US retailers such as Credo Beauty, Macy’s, Anthropology ad Urban Outfitters, and Costco online.

Episode 8: Eugenia Akuete - How I Built a Successful Skincare and Beauty Brand with $30!