Katie Getchell's guest appearances

Katie Getchell

The EPAM Continuum Podcast Network

Sarah Williams

Tom Peters

Eric Topol

Elisabeth Rosenthal

Maurício Manhães

Mike Gorman

Alan Rusbridger

Megan Burns

David Stewart

Jessica Helfand

Amy Virshup

Noreena Hertz

Ben Waber

Matt Sheehan

Jason Peterson

OwlTail

Julia Propp

Boston’s Museum of Fine Arts is about to turn 150. But hitting that big round anniversary doesn’t mean it’s a fossilized cultural organization. Just the opposite. The MFA attitude is young, vital, experimental. We learned this when we partnered with this storied institution to redesign their membership program. In this episode of *The Resonance Test,* Brandon Tirrell, our Associate Director of Innovation Consulting, talks about the project with Katie Getchell, Chief Brand Officer and Deputy Director at the MFA, and Julia Propp, Director of Membership. What happened when we showed up slinging human-centered design? Getchell says she and Propp were surprised in that “everybody around the table kind of lit up at the idea. It wasn’t as hard as maybe we might have feared.” Listen to Getchell and Propp talk about how the MFA did some bold, improvisational prototyping all on their own! This story proves than a venerable-yet-open-minded org can learn new kinds of flexibility. Or as Propp puts it: “Being comfortable with ambiguity was a muscle that we had to learn how to flex.”Hosts: Brandon Tirrell and Pete ChapinEditor: Kyp PilalasProducer: Ken Gordon

Boston’s Museum of Fine Arts is about to turn 150. But hitting that big round anniversary doesn’t mean it’s a fossilized cultural organization. Just the opposite. The MFA attitude is young, vital, experimental. We learned this when we partnered with this storied institution to redesign their membership program. In this episode of *The Resonance Test,* Brandon Tirrell, our Associate Director of Innovation Consulting, talks about the project with Katie Getchell, Chief Brand Officer and Deputy Director at the MFA, and Julia Propp, Director of Membership. What happened when we showed up slinging human-centered design? Getchell says she and Propp were surprised in that “everybody around the table kind of lit up at the idea. It wasn’t as hard as maybe we might have feared.” Listen to Getchell and Propp talk about how the MFA did some bold, improvisational prototyping all on their own! This story proves than a venerable-yet-open-minded org can learn new kinds of flexibility. Or as Propp puts it: “Being comfortable with ambiguity was a muscle that we had to learn how to flex.”<br><br>Hosts: Brandon Tirrell and Pete Chapin<br>Editor: Kyp Pilalas<br>Producer: Ken Gordon

The Resonance Test 39: Katie Getchell and Julia Propp of the Museum of Fine Arts, Boston