Christopher Brace's guest appearances

Christopher Brace

Leveraging Thought Leadership

Dorie Clark

Jon Levy

Kara Goldin

Mark Kenney

Michael Bungay Stanier

David Burkus

Ken Blanchard

Tom Peters

Jonathan Keyser

David Katz

David Komlos

David Benjamin

Niko Canner

Tom Schwab

Mark Goulston

OwlTail

Adam Zuckerman

Mary J. Cronin

Michelle Mellon

Storytelling is one of the most powerful ways you can elevate your thought leadership. It can create an emotional connection, convey the need for change, or provide a vision of the future.  In this episode, we collect advice from our experts on the various ways a thought leader can utilize the storytelling skill to elevate their content.  Adam Zuckerman is Product Leader, Employee Engagement Software at Willis Towers Watson. Adam shares how his personal approach of sharing experiences in storytelling can help connect the research and data you provide with your audience in meaningful ways.  Mary Cronin is a Research Professor at the Carroll School of Management, Boston College. She teaches about entrepreneurship, and explains to us how storytelling is a vital component of the success of both thought leaders and startups.  At the time of publication, Michelle Mellon was the Thought Leadership Director of SalientMG. She is also a published fiction author.  Michelle takes her experience writing stories and applies those same principles to writing thought leadership explaining how the fundamentals of storytelling need to be followed, as well as how they can be broken to create engaging narratives.  Our final guest is Christopher Brace, Adjunct Professor of Marketing at MICA. Christopher helps us understand how storytelling can be used in marketing to build brands. He explains how, by employing a listening ear, you can discover the emotional territories of your audience that will help you know what resonates most with them.     Three Key Takeaways:  * Storytelling is a component of the success of entrepreneurs and thought leaders; yet storytelling is often neglected.  * Don't be afraid to provide predictions for the future in your thought leadership.  Your speculation doesn't have to be 100% right it just has to provide a glimpse of what could be around the corner.  * When starting a narrative look at the questions of “What if” but ensure the basic elements of storytelling are not forgotten.

Storytelling is one of the most powerful ways you can elevate your thought leadership. It can create an emotional connection, convey the need for change, or provide a vision of the future. In this episode, we collect advice from our experts on the various ways a thought leader can utilize the storytelling skill to elevate their content. <a href="https://www.linkedin.com/in/adamzuckermanphd/" rel="noopener nofollow" target="_blank">Adam Zuckerma</a>n is Product Leader, Employee Engagement Software at <a href="https://www.wtwco.com/en-ca" rel="noopener nofollow" target="_blank">Willis Towers Watson</a>. Adam shares how his personal approach of sharing experiences in storytelling can help connect the research and data you provide with your audience in meaningful ways. <a href="https://www.linkedin.com/in/maryjcronin/" rel="noopener nofollow" target="_blank">Mary Cronin</a> is a Research Professor at the <a href="https://www.bc.edu/" rel="noopener nofollow" target="_blank">Carroll School of Management, Boston College</a>. She teaches about entrepreneurship, and explains to us how storytelling is a vital component of the success of both thought leaders and startups. At the time of publication, <a href="http://mpmellon.com/" rel="noopener nofollow" target="_blank">Michelle Mellon</a> was the Thought Leadership Director of SalientMG. She is also a published fiction author.  Michelle takes her experience writing stories and applies those same principles to writing thought leadership explaining how the fundamentals of storytelling need to be followed, as well as how they can be broken to create engaging narratives. Our final guest is <a href="https://www.linkedin.com/in/christopherbrace/" rel="noopener nofollow" target="_blank">Christopher Brace</a>, Adjunct Professor of Marketing at <a href="https://www.mica.ac.in/pgdm/" rel="noopener nofollow" target="_blank">MICA</a>. Christopher helps us understand how storytelling can be used in marketing to build brands. He explains how, by employing a listening ear, you can discover the emotional territories of your audience that will help you know what resonates most with them.   Three Key Takeaways: * Storytelling is a component of the success of entrepreneurs and thought leaders; yet storytelling is often neglected. * Don't be afraid to provide predictions for the future in your thought leadership.  Your speculation doesn't have to be 100% right it just has to provide a glimpse of what could be around the corner. * When starting a narrative look at the questions of “What if” but ensure the basic elements of storytelling are not forgotten.

Storytelling with Thought Leadership | Adam Zuckerman, Mary J. Cronin, Michelle Mellon, and Christopher Brace | 495

Today’s guest is Christopher Brace, a global executive successful at building highly effective integrated marketing teams across complex organizations to drive awareness and product sales. We start our conversation off by discussing how you can emotionally bond customers to a brand of consumer product and how these same techniques can be used to create an emotional connection to an idea. Christopher shares how he gets his customers to tell the stories that connect them to a brand, how he is able to fast track focus groups to get to the emotional core, and how that information can be used to tell a story that can inspire and ultimately alter behavior. It takes more than simply getting people emotional to create loyalty, you first have to dislodge customers from old ideas before they’ll accept the new ones.  Christopher walks us through that process and why you have to be careful to not attempt to change too many behaviors at one time or you risk people digging in and not budging at all. This episode is a fascinating look at how emotion can rule our choices over rational thinking and how thought leaders can use that for a positive change! Three Key Takeaways:  Thought leadership that connects on an emotional level allows you to engage people in your brand's story and inspire them to action. Research into what clients like or dislike about your thought leadership content has to move beyond rational thinking and into the emotional realm in which we often make choices. The average person is only capable of changing three behaviors at a time.  To avoid clients resisting change ensure your thought leadership does not attempt to change many habits too quickly. 

Today’s guest is <a href="https://www.linkedin.com/in/christopherbrace/" rel="noopener nofollow" target="_blank">Christopher Brace</a>, a global executive successful at building highly effective integrated marketing teams across complex organizations to drive awareness and product sales. We start our conversation off by discussing how you can emotionally bond customers to a brand of consumer product and how these same techniques can be used to create an emotional connection to an idea. Christopher shares how he gets his customers to tell the stories that connect them to a brand, how he is able to fast track focus groups to get to the emotional core, and how that information can be used to tell a story that can inspire and ultimately alter behavior. It takes more than simply getting people emotional to create loyalty, you first have to dislodge customers from old ideas before they’ll accept the new ones.  Christopher walks us through that process and why you have to be careful to not attempt to change too many behaviors at one time or you risk people digging in and not budging at all. This episode is a fascinating look at how emotion can rule our choices over rational thinking and how thought leaders can use that for a positive change! Three Key Takeaways: <ul> <li>Thought leadership that connects on an emotional level allows you to engage people in your brand's story and inspire them to action.</li> <li>Research into what clients like or dislike about your thought leadership content has to move beyond rational thinking and into the emotional realm in which we often make choices.</li> <li>The average person is only capable of changing three behaviors at a time.  To avoid clients resisting change ensure your thought leadership does not attempt to change many habits too quickly.</li> </ul>

Leveraging Thought Leadership | Christopher Brace | 313