Victor Machado's guest appearances

Victor Machado

Lideranças

Podcast Corrida Perfeita ®

The Being Virtual Podcast - with Bob Cooney

Itajubanews

Além da Nutrição

Karina Machado

David Beckham

Robert Scoble

Michael Johnson

Brent Bushnell

Joanna Popper

Kevin Williams

Bob Cooney

Lynn Rosenthal

Charlie Fink

Randy White

Peter Csathy

Stephen Greenwood

Tony Rogers

Fernanda Santos

OwlTail

Entrevista: Victor Machado - psicólogo Assunto: Dia do psicólogo Apresentação: Markinhos Vilas Boas

Entrevista: Victor Machado - psicólogo Assunto: Dia do psicólogo Apresentação: Markinhos Vilas Boas

Victor Machado | 101 | 27/08/21 

O mundo do entretenimento se voltou ao YouTube diante de uma paralisação total de eventos presenciais. O mercado esportivo não poderia ficar de fora. A atual emergência mundial de saúde, que força milhões de pessoas a se manterem em isolamento social, mudou a forma como o fã de esporte consome mídia. Para desbravar este aumento exponencial de consumo na plataforma e analisar os impactos desta mudança, conversamos com Victor Machado, Gerente de Parcerias de Esporte do YouTube. O profissional falou sobre como tem auxiliado os clubes na criação de conteúdo, como os players podem monetizar suas presenças na plataforma e sobre o ecossistema brasileiro de streaming. Pagaremos por conteúdo de clubes? Teremos jogos ao vivo no YouTube? A Tv é concorrente?

O mundo do entretenimento se voltou ao YouTube diante de uma paralisação total de eventos presenciais. O mercado esportivo não poderia ficar de fora. A atual emergência mundial de saúde, que força milhões de pessoas a se manterem em isolamento social, mudou a forma como o fã de esporte consome mídia. Para desbravar este aumento exponencial de consumo na plataforma e analisar os impactos desta mudança, conversamos com Victor Machado, Gerente de Parcerias de Esporte do YouTube. O profissional falou sobre como tem auxiliado os clubes na criação de conteúdo, como os players podem monetizar suas presenças na plataforma e sobre o ecossistema brasileiro de streaming. Pagaremos por conteúdo de clubes? Teremos jogos ao vivo no YouTube? A Tv é concorrente?

‘Presente e futuro: os planos do YouTube para o esporte’, Victor Machado (YouTube)

Victor Machado is a founder of Post&amp;Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&amp;Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in!  WHAT YOU’LL LEARN FROM THIS EPISODE:  Why you should consider improving the look of your VR space How can arcade owners broaden their audience How can small businesses do digital marketing effectively on their own Why data is important when determining your business plan   Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&amp;Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334  Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe

Victor Machado is a founder of Post&amp;Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&amp;Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: <ul> <li>Why you should consider improving the look of your VR space</li> <li>How can arcade owners broaden their audience</li> <li>How can small businesses do digital marketing effectively on their own</li> <li>Why data is important when determining your business plan </li> </ul> Victor’s LinkedIn:<a href="https://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank"> </a><a href="http://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank">www.</a><a href="http://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank">linkedin.com/in/vmachado</a> Post&amp;Wall website: <a href="https://www.postandwall.com/" rel="nofollow" target="_blank">https://www.postandwall.com/</a> Facebook: <a href="https://www.facebook.com/postandwall" rel="nofollow" target="_blank">https://www.facebook.com/postandwall</a> Instagram: <a href="https://www.instagram.com/post_and_wall/" rel="nofollow" target="_blank">https://www.instagram.com/post_and_wall/</a> Eric Schwartzman’s book: <a href="https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334" rel="nofollow" target="_blank">https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334</a> Listen to PART 1 and 2 here: <a href="https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn" rel="nofollow" target="_blank">https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn</a> <a href="https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe" rel="nofollow" target="_blank">https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe</a>

EP105 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 3)

Victor Machado is a founder of Post&amp;Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&amp;Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in!  WHAT YOU’LL LEARN FROM THIS EPISODE:  Why your business statement is important What is retargeting What ‘capture the record’ means in marketing ‘Time to respond’ and why it affects sales How to do thought leadership marketing if you’re selling a solution in VR Why you should cater women demographic What arcade owners should do to attract more female customers   Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&amp;Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334  Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn

Victor Machado is a founder of Post&amp;Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&amp;Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: <ul> <li>Why your business statement is important</li> <li>What is retargeting</li> <li>What ‘capture the record’ means in marketing</li> <li>‘Time to respond’ and why it affects sales</li> <li>How to do thought leadership marketing if you’re selling a solution in VR</li> <li>Why you should cater women demographic</li> <li>What arcade owners should do to attract more female customers </li> </ul> Victor’s LinkedIn:<a href="https://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank"> </a><a href="http://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank">www.</a><a href="http://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank">linkedin.com/in/vmachado</a> Post&amp;Wall website: <a href="https://www.postandwall.com/" rel="nofollow" target="_blank">https://www.postandwall.com/</a> Facebook: <a href="https://www.facebook.com/postandwall" rel="nofollow" target="_blank">https://www.facebook.com/postandwall</a> Instagram: <a href="https://www.instagram.com/post_and_wall/" rel="nofollow" target="_blank">https://www.instagram.com/post_and_wall/</a> Eric Schwartzman’s book: <a href="https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334" rel="nofollow" target="_blank">https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334</a> Listen to PART 1 here: <a href="https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn" rel="nofollow" target="_blank">https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn</a>

EP104 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 2)

Victor Machado is a founder of Post&amp;Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&amp;Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in!  WHAT YOU’LL LEARN FROM THIS EPISODE:  Who is Victor and what he does How can small companies set themselves apart in VR entertainment industry using marketing Why new VR ideas fail What does ‘intent’ mean from marketing perspective What tools are there to measure ‘intent’ Where in the consideration funnel do you start talking about pricing Why discounting makes for bad salesmanship   Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&amp;Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334  Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr

Victor Machado is a founder of Post&amp;Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&amp;Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: <ul> <li>Who is Victor and what he does</li> <li>How can small companies set themselves apart in VR entertainment industry using marketing</li> <li>Why new VR ideas fail</li> <li>What does ‘intent’ mean from marketing perspective</li> <li>What tools are there to measure ‘intent’</li> <li>Where in the consideration funnel do you start talking about pricing</li> <li>Why discounting makes for bad salesmanship </li> </ul> Victor’s LinkedIn:<a href="https://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank"> </a><a href="http://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank">www.</a><a href="http://www.linkedin.com/in/vmachado" rel="nofollow" target="_blank">linkedin.com/in/vmachado</a> Post&amp;Wall website: <a href="https://www.postandwall.com/" rel="nofollow" target="_blank">https://www.postandwall.com/</a> Facebook: <a href="https://www.facebook.com/postandwall" rel="nofollow" target="_blank">https://www.facebook.com/postandwall</a> Instagram: <a href="https://www.instagram.com/post_and_wall/" rel="nofollow" target="_blank">https://www.instagram.com/post_and_wall/</a> Eric Schwartzman’s book: <a href="https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334" rel="nofollow" target="_blank">https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334</a> Listen to PART 2 and 3 here: <a href="https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe" rel="nofollow" target="_blank">https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe</a> <a href="https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr" rel="nofollow" target="_blank">https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr</a>

EP103 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 1)

Neste episódio, o nutricionista Victor Machado (@nutrivictormachado) volta ao estúdio do Corrida Perfeita, desta vez para tirar dúvidas a respeito de alimentação e suplementação para corredores. Se liga nessa entrevista com o nosso coach Andrei Achcar (@andreiachcar). --- &gt; Conheça as nossas opções de treino no https://andrei.ac/32vNT3F

Neste episódio, o nutricionista Victor Machado (@nutrivictormachado) volta ao estúdio do Corrida Perfeita, desta vez para tirar dúvidas a respeito de alimentação e suplementação para corredores. Se liga nessa entrevista com o nosso coach Andrei Achcar (@andreiachcar). --- &gt; Conheça as nossas opções de treino no <a href="https://andrei.ac/32vNT3F" rel="nofollow" target="_blank">https://andrei.ac/32vNT3F</a>

#15 Nutrição para corredores | Victor Machado

Neste episódio, um bate papo sobre compulsão alimentar, numa entrevista top do coach Andrei Achcar (@andreiachcar) com o nutricionista Victor Machado (@nutrivictormachado), um profissional que une ciência e humor em prol da "nutrição sincera". Imperdível! --- &gt; Venha treinar com a gente! Conheça as nossas opções de treino no https://andrei.ac/2vucGIZ

Neste episódio, um bate papo sobre compulsão alimentar, numa entrevista top do coach Andrei Achcar (@andreiachcar) com o nutricionista Victor Machado (@nutrivictormachado), um profissional que une ciência e humor em prol da "nutrição sincera". Imperdível! --- &gt; Venha treinar com a gente! Conheça as nossas opções de treino no <a href="https://andrei.ac/2vucGIZ" rel="nofollow" target="_blank">https://andrei.ac/2vucGIZ</a>