Matt Cisneros's guest appearances

Matt Cisneros

Club Cool

Permanent RCRD | How To Create Successful Content

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul

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“What really kind of gets me going to grow this business is I never want to make this something to where it's like - Oh, I don't know that person's name or they're just there because they're good at this. This is a family first. Beyond that, we are able to kind of sell some deals and make a business successful. “ — Matt Cisneros This week Sachit (@sachitgupta) chats with Matt Cisneros (@mattcisneros) — Founder of Backyard Ventures (BV), a full-service partnerships business for creators. BV focuses on Podcasts, Newsletters, YouTube, and Social Media monetization so that creators can focus on creating content. While BV manages sales/partnerships, Matt's focus and passion are on growing relationships into long-term partnerships. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. (02:39) - What they have done in aggregate in brand deals since the company has started (05:55) - The conversation they are having with brands in terms of sponsorships and brand deals (09:16) - How they convince and commit brands to work with creators and podcasters (13:03) - How they’re evaluating creators while presenting them to brands (16:17) - Higher end numbers that they have seen (21:11) - The conversations that they have with creators (24:28) - Signs that a creator will make a great partner  (27:07) - Things creators can do to make great partnerships with brands (29:34) - Things that creators do to make campaigns a great success (35:04) - Deal structure difference — YouTube vs Podcasting and other platforms (38:01) - Things creators should consider during the deal making process (39:55) - Red flags creators should look for when working with brands (42:11) - How creators can take relationships with brands to the next level (43:43) - How big the numbers can get for creators if the relationship with brands grows (47:43) - How he managed the 100s of relationships with executives of companies and creators while simultaneously building the business (51:19) - Personal and professional relationship — How he keeps them separate (53:58) - The biggest challenges, wins, and losses while building the company (56:09) - The story of the first hire they made (01:00:16) - Matt’s view on delegation *** (01:03:09) - Long-term vision and targets for the company (01:07:37) - How creators should decide who to bring on to represent or manage them  (01:12:05) - Books that have made the biggest impact (01:13:41) - One piece of wisdom that changed the game  (01:14:47) - One person he is grateful to (01:16:33) - What it means to be a conscious creator (01:17:38) - What Tiago is looking forward to the most in the next 5-10 years

“What really kind of gets me going to grow this business is I never want to make this something to where it's like - Oh, I don't know that person's name or they're just there because they're good at this. This is a family first. Beyond that, we are able to kind of sell some deals and make a business successful. “ — Matt Cisneros This week Sachit (<a href="https://twitter.com/sachitgupta" rel="nofollow" target="_blank">@sachitgupta</a>) chats with Matt Cisneros (<a href="https://twitter.com/mattcisneros" rel="nofollow" target="_blank">@mattcisneros</a>) — Founder of Backyard Ventures (BV), a full-service partnerships business for creators. BV focuses on Podcasts, Newsletters, YouTube, and Social Media monetization so that creators can focus on creating content. While BV manages sales/partnerships, Matt's focus and passion are on growing relationships into long-term partnerships. Follow our host, Sachit Gupta on <a href="https://twitter.com/sachitgupta" rel="nofollow" target="_blank">Twitter</a> and sign up for the <a href="https://creatorsmba.com/subscribe" rel="nofollow" target="_blank">Creators Collective Newsletter</a>. Do you want to learn how to make a living as a creator? Check out the <a href="https://www.creatorsmba.com/" rel="nofollow" target="_blank">CreatorsMBA</a>. (02:39) - What they have done in aggregate in brand deals since the company has started (05:55) - The conversation they are having with brands in terms of sponsorships and brand deals (09:16) - How they convince and commit brands to work with creators and podcasters (13:03) - How they’re evaluating creators while presenting them to brands (16:17) - Higher end numbers that they have seen (21:11) - The conversations that they have with creators (24:28) - Signs that a creator will make a great partner  (27:07) - Things creators can do to make great partnerships with brands (29:34) - Things that creators do to make campaigns a great success (35:04) - Deal structure difference — YouTube vs Podcasting and other platforms (38:01) - Things creators should consider during the deal making process (39:55) - Red flags creators should look for when working with brands (42:11) - How creators can take relationships with brands to the next level (43:43) - How big the numbers can get for creators if the relationship with brands grows (47:43) - How he managed the 100s of relationships with executives of companies and creators while simultaneously building the business (51:19) - Personal and professional relationship — How he keeps them separate (53:58) - The biggest challenges, wins, and losses while building the company (56:09) - The story of the first hire they made (01:00:16) - Matt’s view on delegation *** (01:03:09) - Long-term vision and targets for the company (01:07:37) - How creators should decide who to bring on to represent or manage them  (01:12:05) - Books that have made the biggest impact (01:13:41) - One piece of wisdom that changed the game  (01:14:47) - One person he is grateful to (01:16:33) - What it means to be a conscious creator (01:17:38) - What Tiago is looking forward to the most in the next 5-10 years

Matt Cisneros — Lessons from 10M+ in Brand Deals Across 200+ Brands and 75+ Creators

Matt Cisneros, the founder of Backyard Ventures, joins us to discuss podcast advertising. Matt and his company connect podcasters with advertisers/sponsors to help them monetize their show. Matt’s been helping content creators connect with sponsors for years, and he represents some great shows including The Ross Bolen Podcast and The Daily Stoic. He’s partnered podcasters with sponsors like Quip, Manscaped, Postmates, Felix Grey, Leesa, and Away just to name a few. We asked Matt tons of questions about sponsorships and ads for podcasts, and he offered some great advice for podcasters at any level looking to land sponsorships or to just make a good show that will attract sponsors. If you want to get in touch with Matt and Backyard Ventures just visit wearebv.com.  Every episode of Create Pod is recorded at Permanent RCRD, a podcast studio in Austin, TX. Learn more at permanentrcrd.com. The music heard in this episode is by Black Ant, used under Creative Commons.

Matt Cisneros, the founder of Backyard Ventures, joins us to discuss podcast advertising. Matt and his company connect podcasters with advertisers/sponsors to help them monetize their show. Matt’s been helping content creators connect with sponsors for years, and he represents some great shows including The Ross Bolen Podcast and The Daily Stoic. He’s partnered podcasters with sponsors like Quip, Manscaped, Postmates, Felix Grey, Leesa, and Away just to name a few. We asked Matt tons of questions about sponsorships and ads for podcasts, and he offered some great advice for podcasters at any level looking to land sponsorships or to just make a good show that will attract sponsors. If you want to get in touch with Matt and Backyard Ventures just visit <a href="https://wearebv.com/" rel="nofollow" target="_blank">wearebv.com</a>.  Every episode of Create Pod is recorded at Permanent RCRD, a podcast studio in Austin, TX. Learn more at <a href="https://www.permanentrcrd.com/" rel="nofollow" target="_blank">permanentrcrd.com</a>. The music heard in this episode is by Black Ant, used under Creative Commons.

Podcast Advertising with Matt Cisneros of Backyard Ventures

Friend of the pod and owner of Cisco's Restaurant Bakery &amp; Bar in Austin, Matt Cisneros, joins Barrett and Phil on this edition of the Club Cool Podcast.  Barrett interviews Matt about what it's like to own a restaurant and how he's had to keep up with the influencer game to stay on top of marketing his business in the Instagram era.  The dudes also talk about the negative effects Yelp has had on the industry as a whole before finally discussing how they make decisions on where to dine when planning trips and traveling to new places.www.ciscosaustin.com www.instagram.com/ciscosaustinJoin our Patreon for only $2/month:www.patreon.com/clubcool

Friend of the pod and owner of Cisco's Restaurant Bakery &amp; Bar in Austin, Matt Cisneros, joins Barrett and Phil on this edition of the Club Cool Podcast. Barrett interviews Matt about what it's like to own a restaurant and how he's had to keep up with the influencer game to stay on top of marketing his business in the Instagram era. The dudes also talk about the negative effects Yelp has had on the industry as a whole before finally discussing how they make decisions on where to dine when planning trips and traveling to new places. <a href="http://www.ciscosaustin.com" rel="nofollow" target="_blank">www.ciscosaustin.com</a> <a href="http://www.instagram.com/ciscosaustin" rel="nofollow" target="_blank">www.instagram.com/ciscosaustin</a> Join our Patreon for only $2/month: <a href="http://www.patreon.com/clubcool" rel="nofollow" target="_blank">www.patreon.com/clubcool</a>