Lorne Sederoff's guest appearances

Lorne Sederoff

Pool Chasers Podcast

The SpaRetailer Podcast

Sabeena Hickman

Jamie Novak

Larry Caniglia

Christopher Anderson

Eric Knight

Kim Olson

Chris Anderson

Dan Friedman

Chris Gardner

David Isaacs

Michael Miller

Jeff Smith

Alan Smith

Sean Doyle

Tim Murphy

OwlTail

As a local business you surely have filled out your Google My Business listing, gathered as many reviews as you can and have even done some paid advertising to get your company at the top of local search results. But Google is introducing a new program that may push you further down the page if you don’t act fast. We talk to Lorne Sederoff from SearchKings about the Google Guarantee and how hot tub retailers can be the first to […]

Episode #68, Get the Google Guarantee with Lorne Sederoff of SearchKings

Episode Summary: Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings. “What Google is introducing into the pool industry,” says Lorne, “for both pool builders and pool cleaners is going to be a new top-of-page directory that is going to dramatically change the business.” Google’s criteria for the “best” company of your specific industry in your local area is threefold: 1) How often you answer your phone; 2) Whether you have social proof that you do a good job via your Google My Business page, and 3) Your business needs to be licensed and insured, and the owner will require a background check. With no mandatory long-term contracts, a dedicated account manager assigned to your business and a flat fee for their service that doesn’t increase as your company scales, SearchKings sets itself apart as a valuable partner for home service providers looking to get in early and on top of Google’s search rankings If you would like to find out more about how SearchKings can help you grow your business, email them here: poolchasers@searchkings.com. Topics Discussed:   01:02 - An introduction to Lorne &amp; SearchKings   02:01 - A quick recap of our last conversation   05:48 - Google’s new pay-per-lead ad platform   12:16 - Toggling keywords on and off on different days

Episode Summary: Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings. “What Google is introducing into the pool industry,” says Lorne, “for both pool builders and pool cleaners is going to be a new top-of-page directory that is going to dramatically change the business.” Google’s criteria for the “best” company of your specific industry in your local area is threefold: 1) How often you answer your phone; 2) Whether you have social proof that you do a good job via your Google My Business page, and 3) Your business needs to be licensed and insured, and the owner will require a background check. With no mandatory long-term contracts, a dedicated account manager assigned to your business and a flat fee for their service that doesn’t increase as your company scales, SearchKings sets itself apart as a valuable partner for home service providers looking to get in early and on top of Google’s search rankings If you would like to find out more about how SearchKings can help you grow your business, email them here: <a href="mailto:poolchasers@searchkings.com" rel="noopener">poolchasers@searchkings.com</a>. Topics Discussed: <ul> <li> 01:02 - An introduction to Lorne &amp; SearchKings </li> <li> 02:01 - A quick recap of our last conversation </li> <li> 05:48 - Google’s new pay-per-lead ad platform </li> <li> 12:16 - Toggling keywords on and off on different days</li></ul>

Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings

Have you ever asked yourself what is SEO, or what does SEO stand for? Have you heard the term SEM and wondered what exactly is search engine marketing? These are questions we hear often and once had ourselves. It can be difficult to grasp these concepts, so for this special episode of the podcast, we sat down with Lorne Sederoff of SearchKings and we were also joined by Demetra Mandrapilias to discuss these terms. We also jump into a few topics in the big world of Google. The first being how to set up your Google My Business page, the second being how to improve your Google local search results, and the third being the new Google Guarantee option being offered in some industries.   Word of mouth is a good option; and as Lorne says in the podcast “it is a great start” but where do you go from there? If you’re wanting to grow your business, you need to step into the digital age where everyone is searching these days. You need to understand how to show up when someone searches for best pool company near me. You need to understand how google ads work and if they may be a good option for you. What we love about SearchKings is that they offer a flat fee month to month service, which means they know that you need to see results. They know that when you win, they win so they work hard to make sure you are seeing a reward for your investment. If you would like to find out more about how SearchKings can help you grow your business, email them here: poolchasers@searchkings.com. You will learn about SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google My Business, Google Local Search, and Google Guarantee.  Search Kings Links:If you enjoyed this episode, check out the photos, show notes, all the links referenced, and follow SearchKings by going to the episode webpage here: https://poolchasers.link/web-pwu-102 Sponsor Links:  Pentair: https://poolchasers.link/pentair-pwu-102 Anderson Manufacturing: 

Have you ever asked yourself what is SEO, or what does SEO stand for? Have you heard the term SEM and wondered what exactly is search engine marketing? These are questions we hear often and once had ourselves. It can be difficult to grasp these concepts, so for this special episode of the podcast, we sat down with Lorne Sederoff of SearchKings and we were also joined by Demetra Mandrapilias to discuss these terms. We also jump into a few topics in the big world of Google. The first being how to set up your Google My Business page, the second being how to improve your Google local search results, and the third being the new Google Guarantee option being offered in some industries.   Word of mouth is a good option; and as Lorne says in the podcast “it is a great start” but where do you go from there? If you’re wanting to grow your business, you need to step into the digital age where everyone is searching these days. You need to understand how to show up when someone searches for best pool company near me. You need to understand how google ads work and if they may be a good option for you. What we love about SearchKings is that they offer a flat fee month to month service, which means they know that you need to see results. They know that when you win, they win so they work hard to make sure you are seeing a reward for your investment. If you would like to find out more about how SearchKings can help you grow your business, email them here: <a href="mailto:poolchasers@searchkings.com" rel="noopener">poolchasers@searchkings.com</a>. You will learn about SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google My Business, Google Local Search, and Google Guarantee.  Search Kings Links:If you enjoyed this episode, check out the photos, show notes, all the links referenced, and follow SearchKings by going to the episode webpage here: <a href="https://poolchasers.link/web-pwu-102" rel="noopener nofollow" target="_blank">https://poolchasers.link/web-pwu-102</a> Sponsor Links:  Pentair: <a href="https://poolchasers.link/pentair-pwu-102" rel="noopener nofollow" target="_blank">https://poolchasers.link/pentair-pwu-102</a> Anderson Manufacturing: <a href="https://poolchasers.link/anderson-pwu-102" rel="noopener nofollow" target="_blank"></a>

Episode 102: Google Marketing 101 and Why Your Business Needs It with Lorne Sederoff of SearchKings