Craig Mawdsley's guest appearances

Craig Mawdsley

Franchisee Connect with Michael G Pullman

EconomicsNow!

Inspiring Futures 

On Strategy Showcase

Bridget Angear

Elizabeth Paul

Gareth Kay

Rob Campbell

Lucy Jameson

Kraft Heinz

Mark Barden

Nick Ace

Javier Pena

Greg Hahn

Mark Pollard

Tim Jones

Charlotte Smith

David Schwarz

Heidi Hackemer

OwlTail

Craig Mawdsley and Bridget Angear are two of the biggest names globally in the world of Account Planning.They have not only won every significant strategy award going- including multiple IPA Effectiveness Awards, but their day job was to co-managing the Planning Department at AMV-BBDO in London.Interestingly, I learned that Craig majored in business and Bridget in economics- which is an interesting combo for a planning team at a creative shop, but clearly a nice advantage being able to speak the same language as their clients. Just over a week ago, they left their full-time positions at AMV to start the Craig&amp;Bridget Consultancy.Our conversation was a little all over the place, but it the randomness allowed us to cover a wide range of topics including- the changing demands on strategy, the core skills that strategists need, the challenges brands face, data, and storytelling through to the future of business and life Post-Covid.

Craig Mawdsley and Bridget Angear are two of the biggest names globally in the world of Account Planning. They have not only won every significant strategy award going- including multiple IPA Effectiveness Awards, but their day job was to co-managing the Planning Department at AMV-BBDO in London. Interestingly, I learned that Craig majored in business and Bridget in economics- which is an interesting combo for a planning team at a creative shop, but clearly a nice advantage being able to speak the same language as their clients.  Just over a week ago, they left their full-time positions at AMV to start the Craig&amp;Bridget Consultancy. Our conversation was a little all over the place, but it the randomness allowed us to cover a wide range of topics including- the changing demands on strategy, the core skills that strategists need, the challenges brands face, data, and storytelling through to the future of business and life Post-Covid.

Craig Mawdsley and Bridget Angear

Alison Falconer

A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.

A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.

Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO

Craig Mawdsley is Director of OneSeed a textiles importing business bringing hand-made dresses, bags and other textiles from Cambodia to the markets of Australia. The business began around 6 years ago with Craig’s $500 tax return as seed capital and growing ever since with sales in 2011 expected to hit $100,000. In this podcast Craig […]

Craig Mawdsley (OneSeed) on Sweatshops, Textiles, and Micro-business for development