Crossfit Illumine's guest appearances

Crossfit Illumine

Run a Profitable Gym

I am Consciously Curious

Tom Hanks

Jake Johnson

Jay Williams

Mark Divine

Brian Chontosh

Jocko Willink

Jason Brown

Ari Meisel

Mike Flynn

Mike LeJeune

Mike Michalowicz

Jason Khalipa

Bob Burg

AJ Wilcox

Lisa Nichols

OwlTail

Brian Alexander

In this episode, Brian (Founder and Owner of Crossfit Illumine) shares what Crossfit did for him and how he’s trying to use Crossfit as a vessel to help others reach their highest potential. Please enjoy my conversation with Brian Alexander.

<p><b>In this episode, Brian (Founder and Owner of Crossfit Illumine) shares what Crossfit did for him and how he’s trying to use Crossfit as a vessel to help others reach their highest potential. Please enjoy my conversation with Brian Alexander.</b></p>

8. Crossfit Illumine | Brian Alexander

Every gym owner is aware of the "Baby Boomer" market--that massive way of the newly-retired--but most aren't sure how to attract seniors into their program. The key, says Alexander, is to understand what THEY want--or what their kids want FOR them.Many of these 50-60-year-olds are watching their parents decline into decrepitude, physically and mentally, and think, "That's never going to happen to me." At the same time they might perceive a regular CrossFit class to be beyond their capacity. Some, like Wayne, will seek Personal Training; but others will be attracted to Alexander's model. And we go through the pricing, programming and marketing components in this episode.Tyler Belanger is cofounder of IgniteGym and co-author of Enrichment Through Exercise. His daily BrainWODs are being used in gyms around the world to help special populations and add cognitive enrichment to exercise classes. BrainWODs can be a differentiating element in your Seniors' program, and research shows it's the ONLY buttress against cognitive decline. IgniteGym's "101" course launches today (they only take 50 gyms at a time.)Full show notes at:http://www.twobrainbusiness.com/episode-16-the-legends-of-illumine/

Every gym owner is aware of the "Baby Boomer" market--that massive way of the newly-retired--but most aren't sure how to attract seniors into their program. The key, says Alexander, is to understand what THEY want--or what their kids want FOR them.Many of these 50-60-year-olds are watching their parents decline into decrepitude, physically and mentally, and think, "That's never going to happen to me." At the same time they might perceive a regular CrossFit class to be beyond their capacity. Some, like Wayne, will seek Personal Training; but others will be attracted to Alexander's model. And we go through the pricing, programming and marketing components in this episode.Tyler Belanger is cofounder of IgniteGym and co-author of Enrichment Through Exercise. His daily BrainWODs are being used in gyms around the world to help special populations and add cognitive enrichment to exercise classes. BrainWODs can be a differentiating element in your Seniors' program, and research shows it's the ONLY buttress against cognitive decline. IgniteGym's "101" course launches today (they only take 50 gyms at a time.)Full show notes at:<a href="http://www.twobrainbusiness.com/episode-16-the-legends-of-illumine/" rel="nofollow" target="_blank">http://www.twobrainbusiness.com/episode-16-the-legends-of-illumine/</a>

Episode 16: The Legends of CrossFit Illumine