Chelsea Mueller's guest appearances

Chelsea Mueller

Shoe-In

Byers & Co. Interviews

Marketer + Machine

Shane Lenton

Jay Acunzo

Jay Baer

Tim Kopp

Brian Solis

Brian Beck

Ted Rubin

Andy Crestodina

Michael Brenner

Phil Davis

Denise Lee Yohn

Shep Hyken

John Andrews

Matt Heinz

Ben Norton

OwlTail

Key Takeaways:  First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to do in alignment with your overarching goals. Second, don’t shy away from the seemingly scary stuff. Data, AI, machine learning, voice, and even developing working partnerships with your IT team to bring it all together are a reality that needs to come to fruition if we are to truly advance, adopt, and adapt to the rapid pace of marketing today. Third, lifecycle marketing can’t be overlooked. Don’t know where to begin? Start with customer journey mapping – even basic historical data like who you sold something to and what you sold them can tell you a lot. Then, when you’ve got the right tech, you can start to look at and act on things like propensity to buy, AOV, loyalty status, and more, bringing it all full circle.  Full Shownotes:   https://www.emarsys.com/en/resources/podcasts/customer-data-chelsea-mueller 

Key Takeaways: <ol> <li>First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to do in alignment with your overarching goals.</li> <li>Second, don’t shy away from the seemingly scary stuff. Data, AI, machine learning, voice, and even developing working partnerships with your IT team to bring it all together are a reality that needs to come to fruition if we are to truly advance, adopt, and adapt to the rapid pace of marketing today.</li> <li>Third, lifecycle marketing can’t be overlooked. Don’t know where to begin? Start with customer journey mapping – even basic historical data like who you sold something to and what you sold them can tell you a lot. Then, when you’ve got the right tech, you can start to look at and act on things like propensity to buy, AOV, loyalty status, and more, bringing it all full circle.</li> </ol> Full Shownotes: <ul> <li><a href="https://www.emarsys.com/en/resources/podcasts/customer-data-chelsea-mueller" rel="nofollow" target="_blank"> https://www.emarsys.com/en/resources/podcasts/customer-data-chelsea-mueller</a></li> </ul>

Customer Success Series: Using Customer Behavior Data for Personalization | Chelsea Mueller

Key Takeaways:  First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to do in alignment with your overarching goals. Second, don’t shy away from the seemingly scary stuff. Data, AI, machine learning, voice, and even developing working partnerships with your IT team to bring it all together are a reality that needs to come to fruition if we are to truly advance, adopt, and adapt to the rapid pace of marketing today. Third, lifecycle marketing can’t be overlooked. Don’t know where to begin? Start with customer journey mapping – even basic historical data like who you sold something to and what you sold them can tell you a lot. Then, when you’ve got the right tech, you can start to look at and act on things like propensity to buy, AOV, loyalty status, and more, bringing it all full circle.  Full Shownotes:    https://www.emarsys.com/en/resources/podcasts/customer-data-chelsea-mueller  

Key Takeaways: <ol> <li>First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to do in alignment with your overarching goals.</li> <li>Second, don’t shy away from the seemingly scary stuff. Data, AI, machine learning, voice, and even developing working partnerships with your IT team to bring it all together are a reality that needs to come to fruition if we are to truly advance, adopt, and adapt to the rapid pace of marketing today.</li> <li>Third, lifecycle marketing can’t be overlooked. Don’t know where to begin? Start with customer journey mapping – even basic historical data like who you sold something to and what you sold them can tell you a lot. Then, when you’ve got the right tech, you can start to look at and act on things like propensity to buy, AOV, loyalty status, and more, bringing it all full circle.</li> </ol> Full Shownotes: <ul> <li> <a href="https://www.emarsys.com/en/resources/podcasts/customer-data-chelsea-mueller" rel="nofollow" target="_blank"> https://www.emarsys.com/en/resources/podcasts/customer-data-chelsea-mueller</a> </li> </ul>

[Revolution Series] Chelsea Mueller | How Cheaper Than Dirt Uses Customer Behavior Data for Personalization