JD Peterson's guest appearances

JD Peterson

The Official SaaStr Podcast: SaaS | Founders | Investors

The Less Doing Podcast

Advertising Influencers: Conversations with Marketing Thought Leaders

WP Elevation WordPress Business Podcast

Jaleh Rezaei

Josh Haynam

Olof Mathe

Wade Foster

Andrew Dumont

Brian Casel

Matthew Pollard

Seth Godin

Matt Murphy

Garry Tan

Todd Olson

Rob Walling

Ben Uretsky

Brad Feld

Kleiner Perkins

OwlTail

JD Peterson was the CMO of Trello when the company’s acquisition by Atlassian was announced in January 2017. He has also served as a marketing executive at Marketo, Zendesk, and a number of other companies here in the San Francisco Bay Area.Currently, JD is working as the Chief Growth Officer of at Culture Amp, and company helping other companies become better places to work. He also is an advisor at OneReach, a cloud-based bot-building tool based in Denver.The topics discussed in this episode include joining an established company as a marketing executive, keeping your product and marketing simple and the importance of maintaining focus on helping your customers.

JD Peterson was the CMO of Trello when the company’s acquisition by Atlassian was announced in January 2017. He has also served as a marketing executive at Marketo, Zendesk, and a number of other companies here in the San Francisco Bay Area. Currently, JD is working as the Chief Growth Officer of at Culture Amp, and company helping other companies become better places to work. He also is an advisor at OneReach, a cloud-based bot-building tool based in Denver. The topics discussed in this episode include joining an established company as a marketing executive, keeping your product and marketing simple and the importance of maintaining focus on helping your customers.

JD Peterson, Chief Growth Officer at Culture Amp & Former CMO of Trello on Keeping Marketing Simple

JD Peterson is CMO of Trello where he heads the company's marketing and customer service teams. A true child of Silicon Valley, J.D. has been helping startups for nearly 20 years.  Before Trello, he held positions as the CRO and interim CEO at Scripted, the VP of Marketing at Zendesk, and the VP of Products at Marketo. JD takes pride in building world-class teams, helping companies accelerate growth, and ensuring the customer remains at the center of every strategic effort.   In Today’s Episode You Will Learn:  How did JD make his slightly unconventional entrance into the world of SaaS? Having picked Marketo and Zendesk, what does JD assess when picking companies? Once picked, how does JD evaluate culture? How does JD measure this? How does JD approach lead qualification? How does JD measure the effectiveness of lead generation, revenue or amount of leads? How does JD unify the sales and marketing team? JD has previously said that now is ‘the best but hardest time to be a marketer’. Why is this and what is behind this thesis? What are the pros and cons of the data driven marketing world? What are the commonalities among the best marketeers? JD has seen many companies scale into hyper-growth, when does JD believe is the right time to hire and expand aggressively? What roles should be filled first? What does JD optimize for in the hiring process? When is the transition point needed to have a VP?  60 Second SaaStr  Is SaaS marketing B2B or B2C? What does JD know now that he wishes he had known in the beginning? Biggest mistake companies are enacting with their current marketing plans?  If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr JD Peterson

<a href="https://twitter.com/jd_peterson" rel="nofollow" target="_blank">JD Peterson</a> is CMO of Trello where he heads the company's marketing and customer service teams. A true child of Silicon Valley, J.D. has been helping startups for nearly 20 years.  Before Trello, he held positions as the CRO and interim CEO at Scripted, the VP of Marketing at Zendesk, and the VP of Products at Marketo. JD takes pride in building world-class teams, helping companies accelerate growth, and ensuring the customer remains at the center of every strategic effort.   In Today’s Episode You Will Learn: <ul> <li>How did JD make his slightly unconventional entrance into the world of SaaS?</li> <li>Having picked Marketo and Zendesk, what does JD assess when picking companies? Once picked, how does JD evaluate culture? How does JD measure this?</li> <li>How does JD approach lead qualification? How does JD measure the effectiveness of lead generation, revenue or amount of leads? How does JD unify the sales and marketing team?</li> <li>JD has previously said that now is ‘the best but hardest time to be a marketer’. Why is this and what is behind this thesis? What are the pros and cons of the data driven marketing world? What are the commonalities among the best marketeers?</li> <li>JD has seen many companies scale into hyper-growth, when does JD believe is the right time to hire and expand aggressively? What roles should be filled first? What does JD optimize for in the hiring process? When is the transition point needed to have a VP?</li> </ul> 60 Second SaaStr <ol> <li>Is SaaS marketing B2B or B2C?</li> <li>What does JD know now that he wishes he had known in the beginning?</li> <li>Biggest mistake companies are enacting with their current marketing plans?</li> </ol> If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: <a href="https://twitter.com/jasonlk" rel="nofollow" target="_blank">Jason Lemkin</a> <a href="https://twitter.com/HarryStebbings" rel="nofollow" target="_blank">Harry Stebbings</a> <a href="https://twitter.com/saastr" rel="nofollow" target="_blank">SaaStr</a> <a href="https://twitter.com/jd_peterson" rel="nofollow" target="_blank">JD Peterson</a>

SaaStr 095: Trello's JD Peterson on Why Now Is The Best But Hardest Time To Be A Marketer, How To Unify The Sales & Marketing Team & How The Role Of Data Effects Marketers Today

JD Peterson is Senior Vice President of marketing at Scripted.com. I’m not even sure what that means but he tells me he spends a lot of time looking at data and talking with customers. Scripted started out as a marketplace to connect screenwriters with studios. After three years of struggle they pivoted and within 11 months raised their first $1 million in funding. They now connect writers with businesses that need content.The post Episode #53 JD Peterson from Scripted appeared first on WP Elevation.See omnystudio.com/listener for privacy information.

JD Peterson is Senior Vice President of marketing at <a href="http://Scripted.com" rel="nofollow" target="_blank">Scripted.com</a>. I’m not even sure what that means but he tells me he spends a lot of time looking at data and talking with customers. Scripted started out as a marketplace to connect screenwriters with studios. After three years of struggle they pivoted and within 11 months raised their first $1 million in funding. They now connect writers with businesses that need content.The post <a href="http://www.wpelevation.com/2014/10/episode-53-jd-peterson-scripted/" rel="nofollow" target="_blank">Episode #53 JD Peterson from Scripted</a> appeared first on <a href="http://www.wpelevation.com" rel="nofollow" target="_blank">WP Elevation</a>.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Episode #53 JD Peterson from Scripted