David Weigelt's guest appearances

David Weigelt

The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching

Good Business

Exit Coach Radio

Explore Purpose

Michelle Tillis Lederman

Ben Krueger

Tucker Max

Kathy Fettke

Josh Brown

John Murphy

Tim Templeton

Tom Morris

Kim Ann Curtin

Tom Schwab

Nellie Akalp

Bill Black

Christina Daves

Brant Cooper

Chuck Blakeman

OwlTail

David Weigelt is Managing Chair of C12 Central Maryland, a lifelong entrepreneur, and lover of Jesus, The Greatest Showman, and all things digital.As the co-founder of a marketing agency focused on adults in the second half of life, David and his partner wrote the book on how to leverage digital media and human behavior to meaningfully engage older adults online.During David’s time as President and CEO of Immersion Active, he became aware of C12 while looking to establish a board of advisors to challenge his thinking and increase accountability. With no C12 groups in Maryland at the time, David drove to Philadelphia once a month for three years and would later participate in Maryland for another four years, seeing significant growth in both his company and personal leadership.After 18 years of service and driving $1.5B in sales for their clients, David and his partner sold their business to the global leader in in-home care for seniors, Home Instead Senior Care.As a member of Home Instead’s senior leadership team and head of Innovation, David and his team built an innovation program spanning 12 countries and resulting in dozens of new products, processes, and business models. One of the ideas birthed from the program would become Home Instead’s top strategic initiative bringing technology to the frontline of the business and driving Home Instead’s digital transformation.Born in Media, PA, David was raised and proudly calls Maryland home. He’s married to his wife of 24 years and has two grown kids; one serving his country as a naval aviator and one serving hers’ as a comedian and scriptwriter. The My Story Podcast is a production of ConjoStudios, LLC For professional, award-winning video or podcast production, visit: www.conjostudios.com Like the music on the show? Check out Drew Davidsen's music at www.drewdavidsen.com Check out our pics on Instagram: @MyStoryPodcast Send us a tweet @MyStory_Podcast And LIKE us on Facebook. We like to be liked.

David Weigelt is Managing Chair of C12 Central Maryland, a lifelong entrepreneur, and lover of Jesus, The Greatest Showman, and all things digital. As the co-founder of a marketing agency focused on adults in the second half of life, David and his partner wrote the book on how to leverage digital media and human behavior to meaningfully engage older adults online. During David’s time as President and CEO of Immersion Active, he became aware of C12 while looking to establish a board of advisors to challenge his thinking and increase accountability. With no C12 groups in Maryland at the time, David drove to Philadelphia once a month for three years and would later participate in Maryland for another four years, seeing significant growth in both his company and personal leadership. After 18 years of service and driving $1.5B in sales for their clients, David and his partner sold their business to the global leader in in-home care for seniors, Home Instead Senior Care. As a member of Home Instead’s senior leadership team and head of Innovation, David and his team built an innovation program spanning 12 countries and resulting in dozens of new products, processes, and business models. One of the ideas birthed from the program would become Home Instead’s top strategic initiative bringing technology to the frontline of the business and driving Home Instead’s digital transformation. Born in Media, PA, David was raised and proudly calls Maryland home. He’s married to his wife of 24 years and has two grown kids; one serving his country as a naval aviator and one serving hers’ as a comedian and scriptwriter. The My Story Podcast is a production of ConjoStudios, LLC For professional, award-winning video or podcast production, visit: <a href="https://conjostudios.com/" rel="nofollow" target="_blank">www.conjostudios.com</a> Like the music on the show? Check out Drew Davidsen's music at <a href="https://drewdavidsen.com/" rel="nofollow" target="_blank">www.drewdavidsen.com</a> Check out our pics on Instagram: <a href="https://www.instagram.com/mystorypodcast/" rel="nofollow" target="_blank">@MyStoryPodcast</a> Send us a tweet <a href="https://twitter.com/mystory_podcast" rel="nofollow" target="_blank">@MyStory_Podcast</a> And LIKE us on <a href="https://www.facebook.com/mystorypodcast" rel="nofollow" target="_blank">Facebook</a>. We like to be liked.

020 - David Weigelt - Faith in the Workplace

A 1 minute excerpt from a recent interview David Weigelt. Hear the full interview by entering 'David Weigelt' into our search index at www.ExitCoachRadio.com. Transcript:  Bill: I've heard you say that age is not the biggest factor when you're marketing older adults online. What do you mean by that?  David: Age really is just a number, especially with the Boomer generation because they're so diverse. But the underlying factor is, we take a developmental approach to our work. As human beings, we all share some core needs, and what differs is how we satisfy those needs. So, we think that that is a stronger determining factor in terms of how you can meaningfully engage these people. The next thing is that what makes the Boomers very different is, more than any generation, they have more concurrent life events going on. The fact that they're so educated, the fact that societal norms have changed. And then the last thing is, our ability to target based on real-time behavior is so much different now that it almost makes targeting by age kind of silly.    Listening from an iPhone or iPad? Get our App in the App Store: click here

A 1 minute excerpt from a recent interview David Weigelt. Hear the full interview by entering 'David Weigelt' into our search index at <a href="http://www.exitcoachradio.com/" rel="nofollow" target="_blank">www.ExitCoachRadio.com</a>. Transcript:  Bill: I've heard you say that age is not the biggest factor when you're marketing older adults online. What do you mean by that?  David: Age really is just a number, especially with the Boomer generation because they're so diverse. But the underlying factor is, we take a developmental approach to our work. As human beings, we all share some core needs, and what differs is how we satisfy those needs. So, we think that that is a stronger determining factor in terms of how you can meaningfully engage these people. The next thing is that what makes the Boomers very different is, more than any generation, they have more concurrent life events going on. The fact that they're so educated, the fact that societal norms have changed. And then the last thing is, our ability to target based on real-time behavior is so much different now that it almost makes targeting by age kind of silly.  Listening from an iPhone or iPad? Get our App in the App Store: <a href="https://launchkit.io/websites/hxW52qdMYF4/" rel="nofollow" target="_blank">click here</a>

David Weigelt - Marketing to Boomers Online

David is the President and CEO of Immersion Active, a digital marketing agency focused solely on the 50-plus market. His company has become the leading authority on marketing to Boomers and seniors online. David is also the co-author of "Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement", a book praised for its innovative mix of behavioral theory and cutting edge Internet marketing strategy.

David is the President and CEO of Immersion Active, a digital marketing agency focused solely on the 50-plus market. His company has become the leading authority on marketing to Boomers and seniors online. David is also the co-author of "Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement", a book praised for its innovative mix of behavioral theory and cutting edge Internet marketing strategy.

TBBO 235: David Weigelt – The Growing Influence of Baby Boomers Online

Our guest today is David Weigelt, chief marketing strategist, partner and co-founder of Immersion Active, the only Internet marketing agency in the United Stated focused solely on helping companies use the Internet to connect with baby boomers and seniors through dynamic interactive experiences. 

Our guest today is David Weigelt, chief marketing strategist, partner and co-founder of Immersion Active, the only Internet marketing agency in the United Stated focused solely on helping companies use the Internet to connect with baby boomers and seniors through dynamic interactive experiences.