Hope Morley's guest appearances

Hope Morley

Martech Zone Interviews

Let's Talk About Brand

Claire Vo

Jim Kukral

Brian Kelly

Marc Stein

Robby Slaughter

Jay Baer

Joe Chernov

Kraig Swensrud

Michael Reynolds

Brian Solis

Randy Frisch

Gina Bianchini

Marcus Sheridan

Chris Reed

Susan Cain

OwlTail

When we think of creative branding efforts—especially videos—we often think of B2C brands. It is for this reason that creative B2B branding has such opportunity to stand out and be noticed.Hope Morley of Umault is a master of the happy medium between "stale demo video" and "pure entertainment," making entertaining and informative videos for B2B brands that really sell. We discuss why the B2B market is so ripe for creativity, the relationship between sales and marketing, and why branding still matters in the B2B space.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

When we think of creative branding efforts—especially videos—we often think of B2C brands. It is for this reason that creative B2B branding has such opportunity to stand out and be noticed.Hope Morley of Umault is a master of the happy medium between "stale demo video" and "pure entertainment," making entertaining and informative videos for B2B brands that really sell. We discuss why the B2B market is so ripe for creativity, the relationship between sales and marketing, and why branding still matters in the B2B space.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting <a href="http://adweek.com/podcasts" rel="nofollow" target="_blank">adweek.com/podcasts</a>.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Let's Talk About Creative B2B Branding with Hope Morley

Guy Bauer

In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos.  Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate video has very little to do with the actual recording and production work... and starts with exceptional research, discovery, and understanding of the vision they want to develop for their clients' prospects and customers. It's an insightful interview that hopefully sways your perception of what corporate videos should be if you wish them to be effective.Special Guests: Guy Bauer and Hope Morley.Sponsored By:DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone InterviewsLinks:Umault — Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.Umault: Work — Captivating content that engages the right people to drive more sales.Umault on YouTube — Subscribe to Umault on YouTube.Book: Death to the Corporate Video — Death to the Corporate Video: A Modern Approach That Works by Guy BauerPodcast: Death to the Corporate Video — A podcast featuring tools and advice to make B2B videos people actually want to watch.

In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate video has very little to do with the actual recording and production work... and starts with exceptional research, discovery, and understanding of the vision they want to develop for their clients' prospects and customers. It's an insightful interview that hopefully sways your perception of what corporate videos should be if you wish them to be effective.Special Guests: Guy Bauer and Hope Morley.Sponsored By:<ul><li><a href="https://dknewmedia.com" rel="nofollow" target="_blank">DK New Media</a>: <a href="https://dknewmedia.com" rel="nofollow" target="_blank">Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team.</a> Promo Code: dknewmedia</li></ul><a href="https://www.paypal.me/douglaskarr" rel="payment nofollow" target="_blank">Support Martech Zone Interviews</a>Links:<ul><li><a href="https://umault.com/" rel="nofollow" target="_blank">Umault</a> — Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.</li><li><a href="https://umault.com/b2b-video-marketing-examples/" rel="nofollow" target="_blank">Umault: Work</a> — Captivating content that engages the right people to drive more sales.</li><li><a href="https://www.youtube.com/c/umault" rel="nofollow" target="_blank">Umault on YouTube</a> — Subscribe to Umault on YouTube.</li><li><a href="https://amzn.to/3dlZojQ" rel="nofollow" target="_blank">Book: Death to the Corporate Video</a> — Death to the Corporate Video: A Modern Approach That Works by Guy Bauer</li><li><a href="https://so-you-need-a-video.simplecast.com/" rel="nofollow" target="_blank">Podcast: Death to the Corporate Video</a> — A podcast featuring tools and advice to make B2B videos people actually want to watch.</li></ul>

Guy Bauer and Hope Morley of Umault: Death To The Corporate Video