Kelsey Ruger's guest appearances

Kelsey Ruger

The Hacking UI Podcast - with Sagi Shrieber & David Tintner

Product Chats

Bob Baxley

Brad Frost

Noah Kagan

Jason Zook

Katie Dill

Samuel Hulick

Jason Ogle

Chris Coyier

Khoi Vinh

Emmet Connolly

Maria Giudice

Joel Califa

Quincy Larson

Matt Mullenweg

David Kadavy

OwlTail

In this episode of Product Chats we explore how Kelsey Ruger, Vice President of Product at Hello Alice, builds tiny products. Using this approach, Kelsey is able to quickly test ideas to see which are worth pursuing. We also discuss finding your product soulmate, building minimum lovable products, and building products for specific personas. Time Stamped Show NotesListening to your customers and not making assumptions [02:18]Building tiny products [04:47]How tiny products can lead buyers to buying bigger products [06:29]Kelsey’s framework for building tiny products [07:37]Identifying what tiny product to build [09:33]Validating that your tiny products are relevant [10:08]Tools for tracking tiny products’ performance [11:17]Finding your product soulmate [12:59]Minimum lovable products [14:02]Do people really buy on need? [15:36]Designing products desirable to your personas [18:20]Creating positive emotions for users [19:36]The importance of trust in product management [20:56]Building products for specific personas [21:30]    Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.Get your free Canny account today. Stay Connected!TwitterFacebookLinkedIn

In this episode of Product Chats we explore how Kelsey Ruger, Vice President of Product at Hello Alice, builds tiny products. Using this approach, Kelsey is able to quickly test ideas to see which are worth pursuing. We also discuss finding your product soulmate, building minimum lovable products, and building products for specific personas. Time Stamped Show NotesListening to your customers and not making assumptions [02:18]Building tiny products [04:47]How tiny products can lead buyers to buying bigger products [06:29]Kelsey’s framework for building tiny products [07:37]Identifying what tiny product to build [09:33]Validating that your tiny products are relevant [10:08]Tools for tracking tiny products’ performance [11:17]Finding your product soulmate [12:59]Minimum lovable products [14:02]Do people really buy on need? [15:36]Designing products desirable to your personas [18:20]Creating positive emotions for users [19:36]The importance of trust in product management [20:56]Building products for specific personas [21:30] Product Chats is brought to you by <a href="https://canny.io/" rel="nofollow" target="_blank">Canny</a>. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.Get your <a href="https://canny.io/" rel="nofollow" target="_blank">free Canny account today</a>. Stay Connected!<a href="https://twitter.com/cannyHQ" rel="nofollow" target="_blank">Twitter</a><a href="https://www.facebook.com/cannyio" rel="nofollow" target="_blank">Facebook</a><a href="https://www.linkedin.com/company/cannyhq/" rel="nofollow" target="_blank">LinkedIn</a>

Building Tiny Products and Finding Your Product Soulmate With Kelsey Ruger of Hello Alice

Episode #20: Kelsey Ruger With us today is Kelsey Ruger, a UX consultant based out of Houston, Texas. Kelsey is a professor, a designer, a developer, and pretty much a jack of all trades. We met and got to know Kelsey because he's also a member of The Side Project Accelerator. Kelsey has worked on web and mobile projects for Fortune 100 startups and agencies and was also named one of Houston’s 40 under 40 in 2012 by the Houston Business Journal. Kelsey's mission is to help people use their creativity to make better things happen in the world. He loves learning and consumes a lot of books, articles, and podcasts. In this episode, he reveals his tips for how he reads about 50 books a year. He also produces tons of his own content. Before he joined the Side Project Accelerator he had already published more than 100 articles. He shares with us his method for coming up with ideas and how to build a dedicated audience using the concept of “1,000” true fans.This is the eighth episode of the second season of the Hacking UI podcast, 'Scaling a Side Project'. In this season we interview designers, developers, and creative entrepreneurs who built and scaled successful side projects  that we admire.Please support our amazing sponsors This episode is brought to you by Top Level Design. Top Level Design now offers the new .design domain names. Just like Facebook.design and Airbnb.design, you can now buy your own .design domain. Whether it's for your creative portfolio or a side project, nothing beats having a custom-made .design web address that builds a positive first impression and improves recognition of your personal and professional brand.If you'd like to become a sponsor of the Hacking UI podcast, contact usThe Side Project Accelerator The program works in batches, with only 3 batches per year. Registration for the next batch of the Side Project Accelerator opens tomorrow, October 26 and there are only 50 seats available. Sign up for the waiting list to reserve your spot and to get notified of all events and updates related to the program. Sign up for the waiting list →Key points from this episode: Learn how Kelsey uses his broad background as incredible experience to be a key problem solver in his industry. What is a BarCamp? Find out how these "unconferences" first introduce Kelsey to the startup scene in Houston. Get a glimpse into a day in the life of Kelsey Ruger, and find out how he juggles his time between all his many endeavors. What sparked Kelsey's decision to completely rebrand his personal blog? Learn the importance of writing "evergreen" articles for a long-term blogging strategy. Kelsey believes in pinpointing tasks that can be outsourced versus which to do yourself. Understand how he uses these critical distinctions to manage his time. For entrepreneurs, one of the main struggles is distinguishing between working in the business and working on the business. Find out how this can be a major hindrance in your business growth. How can you ensure that you hire the right people in a startup and mentor them to succeed in helping you grow the company? Find out why top notch employees are key to scaling your business. What does it mean to make yourself "obsolete" in your company, and why is this important for your business to grow? Kelsey walks through the dangers of limiting growth with your own constraints. Find out why a high salary job does not necessarily translate into freedom. Kelsey explains his views on pursuing career freedom. How does Kelsey use small wins to get to his bigger goals? Understand why he values being on a schedule that he can stick to consistently and how this has helped him produce more content. What is the concept of "1,000 true fans"? Learn how Kelsey applies this to his blog and newsletter and why it is his key to building a sustainable side project. Kelsey used a unique method for building his email subscriber list. Find out why his approach was different, and how he applied the principle of "start with what you know, and who you know". Understand the concept of "audience driven product development" and how Kelsey implements this strategy in creating his newsletter. "The most home run ideas are the result of 100 bad ideas." Understand how Kelsey applies this thought to his writing when creating new content. Kelsey reads an incredible number of books each month. Get an inside look into his reading habits, and tips on how to efficiently consume more content. What are Kelsey's tips for new speakers, and how is this similar to being an effective salesperson? Understand why Kelsey believes that aligning your content with an existing audience is the most efficient method. Get the inside scoop on Kelsey's method for preparing for a presentation and how a story format can help you most effectively convey your message and engaging the audience. Kelsey discusses the concept of including an emotional appeal, a logical appeal, and a visual component in your speech to create the biggest overall impact. Learn why Kelsey believes his legacy will be greater if he can point to and magnifying others through his teaching and that it is more important for him to give back than to receive. Links from the show Kelsey’s personal blog  Kelsey’s Twitter (@kenziecreative) Kelsey’s Instagram Kelsey’s Newsletter Kelsey’s Facebook page Online used bookstore Frans Johansson, The Medici Effect I Love this podcast - now what?Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. Here's how: Open the iTunes Store on your computer/phone Search for "The Hacking UI Podcast" Once you're on the podcast page, click/tap on "Reviews" Click/tap on "Write a Review" Rate us and write a short comment. Let us know which other guests you'd like us to bring on the show. Check out the following image to help describe the process Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :) About The Hacking UI Podcast The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. We started this podcast off with the 'Scaling a Design Team series' where we spoke with design leaders from top notch companies like Facebook, Apple, InVision, and Intercom, to discuss team structures, responsibilities, and workflows.A few months ago we quit our day jobs to work on our former side project, Hacking UI, full time. So we found it fitting that our second season of the podcast should touch on that subject. The second season is called 'Scaling a Side Project', and we'll interview creative entrepreneurs that we admire in order to get them to share their tips, experiences, and secrets to success.

Episode #20: Kelsey Ruger With us today is Kelsey Ruger, a UX consultant based out of Houston, Texas. Kelsey is a professor, a designer, a developer, and pretty much a jack of all trades. We met and got to know Kelsey because he's also a member of <a href="https://sideprojectaccelerator.com" rel="nofollow" target="_blank">The Side Project Accelerator</a>. Kelsey has worked on web and mobile projects for Fortune 100 startups and agencies and was also named one of Houston’s 40 under 40 in 2012 by the Houston Business Journal. Kelsey's mission is to help people use their creativity to make better things happen in the world. He loves learning and consumes a lot of books, articles, and podcasts. In this episode, he reveals his tips for how he reads about 50 books a year. He also produces tons of his own content. Before he joined the Side Project Accelerator he had already published more than 100 articles. He shares with us his method for coming up with ideas and how to build a dedicated audience using the concept of “1,000” true fans.This is the eighth episode of the second season of the Hacking UI podcast, 'Scaling a Side Project'. In this season we interview designers, developers, and creative entrepreneurs who built and scaled successful side projects  that we admire. Please support our amazing sponsors This episode is brought to you by <a href="http://bit.ly/HUITLD2410" rel="nofollow" target="_blank">Top Level Design</a>. Top Level Design now offers the new <a href="http://bit.ly/HUITLD2410" rel="nofollow" target="_blank">.design</a> domain names. Just like Facebook.design and Airbnb.design, you can now buy your own .design domain. Whether it's for your creative portfolio or a side project, nothing beats having a custom-made .design web address that builds a positive first impression and improves recognition of your personal and professional brand.If you'd like to become a sponsor of the Hacking UI podcast, <a href="mailto:holla@hackingui.com">contact us </a> The Side Project Accelerator The program works in batches, with only 3 batches per year. Registration for the next batch of the <a href="https://sideprojectaccelerator.com" rel="nofollow" target="_blank">Side Project Accelerator</a> opens tomorrow, October 26 and there are only 50 seats available. Sign up for the waiting list to reserve your spot and to get notified of all events and updates related to the program. <a href="https://sideprojectaccelerator.com" rel="nofollow" target="_blank">Sign up for the waiting list → </a> Key points from this episode: <ul> <li>Learn how Kelsey uses his broad background as incredible experience to be a key problem solver in his industry.</li> <li>What is a BarCamp? Find out how these "unconferences" first introduce Kelsey to the startup scene in Houston.</li> <li>Get a glimpse into a day in the life of Kelsey Ruger, and find out how he juggles his time between all his many endeavors.</li> <li>What sparked Kelsey's decision to completely rebrand his personal blog? Learn the importance of writing "evergreen" articles for a long-term blogging strategy.</li> <li>Kelsey believes in pinpointing tasks that can be outsourced versus which to do yourself. Understand how he uses these critical distinctions to manage his time.</li> <li>For entrepreneurs, one of the main struggles is distinguishing between working in the business and working on the business. Find out how this can be a major hindrance in your business growth.</li> <li>How can you ensure that you hire the right people in a startup and mentor them to succeed in helping you grow the company? Find out why top notch employees are key to scaling your business.</li> <li>What does it mean to make yourself "obsolete" in your company, and why is this important for your business to grow? Kelsey walks through the dangers of limiting growth with your own constraints.</li> <li>Find out why a high salary job does not necessarily translate into freedom. Kelsey explains his views on pursuing career freedom.</li> <li>How does Kelsey use small wins to get to his bigger goals? Understand why he values being on a schedule that he can stick to consistently and how this has helped him produce more content.</li> <li>What is the concept of "1,000 true fans"? Learn how Kelsey applies this to his blog and newsletter and why it is his key to building a sustainable side project.</li> <li>Kelsey used a unique method for building his email subscriber list. Find out why his approach was different, and how he applied the principle of "start with what you know, and who you know".</li> <li>Understand the concept of "audience driven product development" and how Kelsey implements this strategy in creating his newsletter.</li> <li>"The most home run ideas are the result of 100 bad ideas." Understand how Kelsey applies this thought to his writing when creating new content.</li> <li>Kelsey reads an incredible number of books each month. Get an inside look into his reading habits, and tips on how to efficiently consume more content.</li> <li>What are Kelsey's tips for new speakers, and how is this similar to being an effective salesperson? Understand why Kelsey believes that aligning your content with an existing audience is the most efficient method.</li> <li>Get the inside scoop on Kelsey's method for preparing for a presentation and how a story format can help you most effectively convey your message and engaging the audience.</li> <li>Kelsey discusses the concept of including an emotional appeal, a logical appeal, and a visual component in your speech to create the biggest overall impact.</li> <li>Learn why Kelsey believes his legacy will be greater if he can point to and magnifying others through his teaching and that it is more important for him to give back than to receive.</li> </ul> Links from the show <ul> <li><a href="http://www.kenziecreative.com/" rel="nofollow" target="_blank">Kelsey’s personal blog</a></li> <li> <a href="https://twitter.com/kenziecreative" rel="nofollow" target="_blank">Kelsey’s Twitter</a> (@kenziecreative)</li> <li><a href="https://www.instagram.com/kelseyruger/" rel="nofollow" target="_blank">Kelsey’s Instagram</a></li> <li><a href="http://www.kenziecreative.com/newsletter/" rel="nofollow" target="_blank">Kelsey’s Newsletter</a></li> <li><a href="https://www.facebook.com/kelseyruger" rel="nofollow" target="_blank">Kelsey’s Facebook page</a></li> <li><a href="http://www.thriftbooks.com/" rel="nofollow" target="_blank">Online used bookstore</a></li> <li><a href="https://www.fransjohansson.com/books-by-frans-johansson" rel="nofollow" target="_blank">Frans Johansson, The Medici Effect</a></li> </ul> I Love this podcast - now what? Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. Here's how:<ul> <li>Open the iTunes Store on your computer/phone</li> <li>Search for "The Hacking UI Podcast"</li> <li>Once you're on the podcast page, click/tap on "Reviews"</li> <li>Click/tap on "Write a Review"</li> <li>Rate us and write a short comment. Let us know which other guests you'd like us to bring on the show.</li> <li>Check out <a href="http://static.hackingui.com.s3.amazonaws.com/2016/03/how-to-rate-on-itures-hackingui.jpg" rel="nofollow" target="_blank">the following image</a> to help describe the process</li> </ul>Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)  About The Hacking UI Podcast The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. We started this podcast off with the 'Scaling a Design Team series' where we spoke with design leaders from top notch companies like Facebook, Apple, InVision, and Intercom, to discuss team structures, responsibilities, and workflows.A few months ago we quit our day jobs to work on our former side project, Hacking UI, full time. So we found it fitting that our second season of the podcast should touch on that subject. The second season is called 'Scaling a Side Project', and we'll interview creative entrepreneurs that we admire in order to get them to share their tips, experiences, and secrets to success.

#20 Kelsey Ruger (SPA alum) - The teacher who never stopped learning