Ryan Ostrom's guest appearances

Ryan Ostrom

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

The Big K Morning Show

Clicks 2 Bricks

Scott Johnson

Brett Campbell

Tariq Farid

Brandon Coleman

Justin McCoy

Zachary Lones

Jason White

Jersey Mike

Kristin Gallucci

Steve Wiideman

Josh Cole

Julie Roehm

Chris Brandt

Papa Gino

Brandon Rhoten

OwlTail

Kevin Rice

How do you Join Kevin Rice, EVP of Bounteous, Noah Glass, founder and CEO of OLO and Ryan Ostrom, CMO of Jack in the Box where they talk about the digital transformation journey these partners have been with Jack in the Box for the past two years. For more information, check them out here: Driving Digital Transformation with Co-Innovation | Bounteous, Olo | Enable Digital Hospitality and Jack in the Box.

<p>How do you Join Kevin Rice, EVP of Bounteous, Noah Glass, founder and CEO of OLO and Ryan Ostrom, CMO of Jack in the Box where they talk about the digital transformation journey these partners have been with Jack in the Box for the past two years. For more information, check them out here: Driving Digital Transformation with Co-Innovation | Bounteous, Olo | Enable Digital Hospitality and Jack in the Box.</p>

Kevin Rice from Bounteous, Noah Glass from Olo OLO and Ryan Ostrom from Jack in the Box

The question of whether you should focus on digital or traditional marketing is a non-starter. Instead, you need to be wherever your consumers are — that’s the best channel to reach them. This key insight comes from today’s conversation with Ryan Ostrom, GNC’s Chief Brand Officer. We start our episode with Ryan by clearing the elephant in the room, as we ask him about what GNC did to overcome their Chapter 11 filing. Ryan opens up his playbook and talks about how he redirected customers from their recently-closed locations to new storefronts. We explore more of GNC’s marketing approach as Ryan shares their brand and customer-first marketing philosophy and how distribution channels influence their branding strategy. While the pandemic has damaged many companies, we then chat about how COVID has increased GNC’s relevance. After discussing the vital roles that loyalty programs, franchisees, and on-the-ground associates play in GNC’s branding, Ryan unpacks how he adapted their content to target the emerging ‘exercise at home’ market.

<p>The question of whether you should focus on digital or traditional marketing is a non-starter. Instead, you need to be wherever your consumers are — that’s the best channel to reach them. This key insight comes from today’s conversation with Ryan Ostrom, GNC’s Chief Brand Officer. We start our episode with Ryan by clearing the elephant in the room, as we ask him about what GNC did to overcome their Chapter 11 filing. Ryan opens up his playbook and talks about how he redirected customers from their recently-closed locations to new storefronts. We explore more of GNC’s marketing approach as Ryan shares their brand and customer-first marketing philosophy and how distribution channels influence their branding strategy. While the pandemic has damaged many companies, we then chat about how COVID has increased GNC’s relevance. After discussing the vital roles that loyalty programs, franchisees, and on-the-ground associates play in GNC’s branding, Ryan unpacks how he adapted their content to target the emerging ‘exercise at home’ market.</p>

Ep 21: GNC’s Chief Brand Officer Ryan Ostrom on emerging from Chapter 11 and How Brick-and-Mortar Stores Are Central to the Brand Strategy