Jarno van Driel's guest appearances

Jarno van Driel

Branded Search (and Beyond) with Jason Barnard

Pamela Wilson

Jeff Coyle

Joost De Valk

Tim Schmoyer

Paul Shapiro

Rand Fishkin

Craig Campbell

Geraldine DeRuiter

John Mueller

Jerry West

Melanie Deziel

Carrie Rose

Dennis Yu

Ted Rubin

Joe Pulizzi

OwlTail

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance.Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies.The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process.In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews.As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week’s lovely guest, Joyan Chan.What you’ll learn from Jarno van Driel00:00 Jarno van Driel and Jason Barnard00:47 Jarno van Driel’s Brand SERP01:41 Kalicube Support Group03:13 What is Entity Modeling?04:42 The Importance of Structured Data in Web Content Optimisation06:16 Using Schema Markup07:25 Building Search Engine’s Confidence with Schema Markup09:47 What is the Broken Plate Analogy11:15 What is the Difference Between Bot, Crawler, and Algorithms12:01 The Future of Structured Data13:50 Authority and Structured Data15:13 The Importance of Trustworthiness in SEO16:51 How to Build Trust Through Effective Responses to Negative Reviews 18:28 Humans Vs Machines20:02 Advances in AI: Surpassing Human Capabilities22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code?23:50 Can Creating a Structured Data Model Lead to More Converting Customers?25:46 The Diminishing Returns of Schema Markup27:47 Maximising the Potential of Structured Data30:47 The Importance of Knowledge Graph Maintenance32:36 Brand Management and Entity Modeling33:22 How Entity Modeling Helps with Branded Search34:33 Passing the Baton: Jarno van Driel to Joyan ChanThis episode was recorded live on video June 13th 2023

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on <a href="http://schema.org" rel="nofollow" target="_blank">schema.org</a> that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for <a href="http://schema.org" rel="nofollow" target="_blank">schema.org</a>. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week’s lovely guest, Joyan Chan. What you’ll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel’s Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine’s Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews  18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

From Entity Modeling to Knowledge Graph Maintenance (Jarno van Driel and Jason Barnard)

Jarno van Driel talks with Jason Barnard about structured dataJarno Van Driel is a technical &amp; semantic SEO expert with more than 20 years of experience in the field, whose main focus is to provide website optimization services and guide organizations into this new era of the semantic web.Contrary to what most marketers believe, structured data is much more than a simple final touch to get a nice Brand SERP – there are serious advantages in making structured data the foundation for your organization.You will learn amazing tips and insights, as well as what the future looks like in terms of the implementation of Schema Markup in e-commerce sites.What you’ll learn from Jarno van Driel00:00 Jarno Van Driel with Jason Barnard00:40 Jarno Van Driel's Brand SERP02:35 Structured Data is MUCH more than just a “final sprinkle” to get a nice looking SERP07:02 Structured Data as the foundation for your organization08:36 Managing Data Layers in Google Tag Manager11:15 How to deal with the current Schema Markup limitations?13:58 Could Structured Data solve the language barrier issue on a search engine?15:54 Wikipedia, Wikidata and Dbpedia for entity disambiguation in different languages17:15 Is there always a need to disambiguate?17:53 What has changed in SEO copywriting since 201020:26 Does Google prefer that a page is about just one single entity (passage based indexing) ?22:33 A discussion about Google's ability to identify content's relevancy27:54 Using Schema Markup to avoid duplicate content on an e-commerce site at the category level32:22 New implementations of Schema Markup in e-commerce sites38:09 Google's Merchant Center feeds and the role of Schema Markup41:06 Is Google “forcing our hand” with structured data?Subscribe to the podcastSubscribe here &gt;&gt;This episode was recorded live on video April 6th 2021Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now &gt;&gt;

Jarno van Driel talks with Jason Barnard about structured data Jarno Van Driel is a technical &amp; semantic SEO expert with more than 20 years of experience in the field, whose main focus is to provide website optimization services and guide organizations into this new era of the semantic web. Contrary to what most marketers believe, structured data is much more than a simple final touch to get a nice Brand SERP – there are serious advantages in making structured data the foundation for your organization. You will learn amazing tips and insights, as well as what the future looks like in terms of the implementation of Schema Markup in e-commerce sites. What you’ll learn from Jarno van Driel 00:00 Jarno Van Driel with Jason Barnard00:40 Jarno Van Driel's Brand SERP02:35 Structured Data is MUCH more than just a “final sprinkle” to get a nice looking SERP07:02 Structured Data as the foundation for your organization08:36 Managing Data Layers in Google Tag Manager11:15 How to deal with the current Schema Markup limitations?13:58 Could Structured Data solve the language barrier issue on a search engine?15:54 Wikipedia, Wikidata and Dbpedia for entity disambiguation in different languages17:15 Is there always a need to disambiguate?17:53 What has changed in SEO copywriting since 201020:26 Does Google prefer that a page is about just one single entity (passage based indexing) ?22:33 A discussion about Google's ability to identify content's relevancy27:54 Using Schema Markup to avoid duplicate content on an e-commerce site at the category level32:22 New implementations of Schema Markup in e-commerce sites38:09 Google's Merchant Center feeds and the role of Schema Markup41:06 Is Google “forcing our hand” with structured data? Subscribe to the podcast Subscribe here &gt;&gt; This episode was recorded live on video April 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now &gt;&gt;

Advantages of Structured Data (Jarno van Driel and Jason Barnard)