Elexis Schroder's guest appearances

Elexis Schroder

Brand Builder

Real Food Brands Marketing Podcast

Alex Duong

Ryan Caldbeck

Chevalo Wilsondebriano

Greg McKeown

Bert Jacobs

Michael Ray

Yemeni Mesa

Rachel Drori

Ryan Holiday

John Craven

Dustin Riechmann

Brendan Brazier

James Richardson

Jeff Martin

Peter Rahal

OwlTail

If you’re an emerging brand, you know that marketing can be a Pandora’s Box that leads to more questions than answers:  Which marketing strategies will give me the most bang for my buck?  How can I create buzz for my brand, while doing everything else on my to-do list?  How do I connect with influencers and customers in an authentic way?  As the founder of marketing communications agency SchroderHaus, Elexis Schroder has helped build powerhouse brands like Lily’s, Good Karma, and C2O Coconut Water by honing in their marketing strategies across PR, digital media, brand positioning and more.   In this episode, Elexis bottles up her 15 years of experience to offer the ultimate crash course on brand marketing. From PR and media training, to influencers and branding on a budget, you’ll discover the secrets to creating a laser-focused marketing strategy where small steps make a massive impact.

If you’re an emerging brand, you know that marketing can be a Pandora’s Box that leads to more questions than answers:  Which marketing strategies will give me the most bang for my buck?  How can I create buzz for my brand, while doing everything else on my to-do list?  How do I connect with influencers and customers in an authentic way?  As the founder of marketing communications agency SchroderHaus, Elexis Schroder has helped build powerhouse brands like Lily’s, Good Karma, and C2O Coconut Water by honing in their marketing strategies across PR, digital media, brand positioning and more.   In this episode, Elexis bottles up her 15 years of experience to offer the ultimate crash course on brand marketing. From PR and media training, to influencers and branding on a budget, you’ll discover the secrets to creating a laser-focused marketing strategy where small steps make a massive impact.

How to Radically Optimize Your Brand’s Marketing Strategy with SchroderHaus Founder Elexis Schroder

Influencer marketing is a key strategy for growing food brands large and small, but how you go about finding influences and what you do once you’ve connected with them can vary widely based on your goals. For many of us, it can be hard to even know where to start. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva gets a chance to catch up with Elexis Schroder, Founder of SchroderHaus, a Marketing Communications firm based in Denver, Colorado. In this episode, we talk about how to create an influencer marketing strategy that works with your brand’s goals and budgets -- and the keys to making it work for you no matter what size of brand you are leading. In This Episode:  How marketing has changed with the increase of social media. Why influencers should be a key component of your marketing strategy. Why influencer marketing is never one-size-fits-all. How to identify the right influencers for your brand. Why the best influencers are often right under your nose. Why it all comes back to your marketing goals. How to send samples in a way that is sure to get influencers talking.  The 5 tips to activating your influencer campaign with success.  Resources:  SchroderHaus Marketing Communications @SchroderHaus on Instagram Connect with Elexis on LinkedIn Connect with Katie on LinkedIn Real Food Brands Brand Checkup Scorecard  Real Food Brands Marketing Roundtable Facebook Group Real Food Brands website 

Influencer marketing is a key strategy for growing food brands large and small, but how you go about finding influences and what you do once you’ve connected with them can vary widely based on your goals. For many of us, it can be hard to even know where to start. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva gets a chance to catch up with Elexis Schroder, Founder of SchroderHaus, a Marketing Communications firm based in Denver, Colorado. In this episode, we talk about how to create an influencer marketing strategy that works with your brand’s goals and budgets -- and the keys to making it work for you no matter what size of brand you are leading. In This Episode: <ul> <li>How marketing has changed with the increase of social media.</li> <li>Why influencers should be a key component of your marketing strategy.</li> <li>Why influencer marketing is never one-size-fits-all.</li> <li>How to identify the right influencers for your brand.</li> <li>Why the best influencers are often right under your nose.</li> <li>Why it all comes back to your marketing goals.</li> <li>How to send samples in a way that is sure to get influencers talking. </li> <li>The 5 tips to activating your influencer campaign with success.</li> </ul> Resources: <ul> <li><a href="http://www.schroderhaus.com/" rel="nofollow" target="_blank">SchroderHaus Marketing Communications</a></li> <li><a href="https://www.instagram.com/schroderhaus" rel="nofollow" target="_blank">@SchroderHaus on Instagram</a></li> <li><a href="https://www.linkedin.com/in/elexismschroder/" rel="nofollow" target="_blank">Connect with Elexis on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/katie-mleziva-8b75844/" rel="nofollow" target="_blank">Connect with Katie on LinkedIn</a></li> <li><a href="https://www.realfoodbrands.com/brandcheckup/" rel="nofollow" target="_blank">Real Food Brands Brand Checkup Scorecard</a></li> <li><a href="https://www.facebook.com/groups/2092074994397436/?fref=mentions" rel="nofollow" target="_blank"> Real Food Brands Marketing Roundtable Facebook Group</a></li> <li><a href="http://realfoodbrands.com" rel="nofollow" target="_blank">Real Food Brands website</a></li> </ul>

Using Influencer Marketing to Grow Your Food Brand with Elexis Schroder